Please NOT another covid email

I just sent this message to my clients.

There’s an overload of businesses sending unnecessary emails about the New Zealand Covid-19 alert level change.

May I suggest we simply put something on the website home page?

And telephone anyone who’s coming in for a meeting.

And maybe the team add a note to their email signatures….

Covid Alert Email – is it necessary?

The customer is SMART

Interrupting with email is not respectful of people’s time… they will probably guess what you’ll be doing because, let’s face it, compliance has been exemplary through lockdown.

Virtue signalling emails are self-serving and easy to see through. Do you really need to send that message?

Our clients and customers aren’t stupid.

The Exception

One of my clients sells PPE gear – for them this email is useful – because they can communicate product stock levels and ordering information to bulk-buying customers who are probably already working on stocking up.

Be sensible, just think it through from the recipient’s point of view.

One thing to DO NOW

Update your Google Business Listing status.  There’s already a Covid notification “post” option.

Good.  Sorted in 10 minutes work.