Direct Marketing Best Practice Guidelines
Estimated reading time: 1 min
Published by the Marketing Association (New Zealand). Download the full Direct Marketing Best Practice Guidelines.
Good advice here for:
- Legal collection of personal information (13 Principles)
- Storage and security of data
- Access and disclosure
- Maintenance of data
- Removal / suppression of names from databases
- Data selection tips (list brokers)
- Data warranty register
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