Email unsubscribe best practice

Today I had a raft of emails from which I wanted to unsubscribe.  It happens.  But the experience was so variable between the different service providers that it’s worthy of a blog post.

Box.com

Box came up first – I don’t use the service and so why are they writing to me.

Box dumb unsubscribe

Hit unsubscribe.

They use Eloqua for email distribution and I have to type in my address in order to unsubscribe.

Not good.  You know my address, therefore you should have it pre-populated.

New Breed Marketing

New Breed Marketing came up next – an event in a country where I don’t

Email Preferences check box

live – I won’t go and I don’t want more invites to events that I can’t attend.

Hit unsubscribe.

They use Hubspot for email distribution and I find that I can update my email ‘preferences’ and select to only get their blog posts by email.  Perfect!

Check your own set-up by subscribing to your mail list (I always do this for our clients) and see what your unsubscribe experience is like.  Don’t want to annoy customers.