Email unsubscribe best practice
Today I had a raft of emails from which I wanted to unsubscribe. It happens. But the experience was so variable between the different service providers that it’s worthy of a blog post.
Box.com
Box came up first – I don’t use the service and so why are they writing to me.
Box dumb unsubscribe
Hit unsubscribe.
They use Eloqua for email distribution and I have to type in my address in order to unsubscribe.
Not good. You know my address, therefore you should have it pre-populated.
New Breed Marketing
New Breed Marketing came up next – an event in a country where I don’t
Email Preferences check box
live – I won’t go and I don’t want more invites to events that I can’t attend.
Hit unsubscribe.
They use Hubspot for email distribution and I find that I can update my email ‘preferences’ and select to only get their blog posts by email. Perfect!
Check your own set-up by subscribing to your mail list (I always do this for our clients) and see what your unsubscribe experience is like. Don’t want to annoy customers.
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