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How To Create A Powerful Phone Call Strategy

How To Create A Powerful Phone Call Strategy

Phone calls are among the communication channel that businesses use to connect with their customers, business partners, vendors, and prospects. More often, phones are used to make outbound calls with a view of generating leads for the business. Call agents make calls to promising leads to encourage them to purchase an item or subscribe to a service.

Some of the other reasons why businesses make outbound calls are: to boost brand awareness, check-in with customers, follow-up on recent purchases, or set appoints.

Call Strategy

Businesses also use outbound calls to verify accounts, or support customers to achieve their goal through a product or a service they bought. Outbound calls also come in handy when businesses want to remind customers of upcoming renewals and payments or when they need to gather feedback on how customers are experiencing their products or services.

But not all outbound calls yield positive results. However, businesses can enhance the effectiveness of phone outbound calls to generate more sales by developing a strategy. If you are looking to improve your outbound calls, below are some useful tips on how to create a powerful phone call strategy for your business:

1. Set Clear Phone Call Goals

A good phone call strategy starts by setting clear goals. The goals must be realistic. To ensure that you set reasonable goals for your sales or call center agents, involve them in the process. Consider breaking the goals into milestones to facilitate easy monitoring. Essentially, your outbound call goals should be aligned with what you want to achieve through the call center.

For instance, if you want outbound calls to be used for lead generation or customer survey, then set goals that are in line with this purpose. You can always modify your goals and milestones as the business grows or as new factors emerge. Share your goals and milestones with your sales or call center teams. Ensure that they understand and know how to achieve them. This will enable you to see how their individual efforts contribute to those goals and enhance their focus on the job.

2. Identify Clear Phone Call KPIs

After setting clear goals for your call center, you need to identify key performance indicators to enable you to measure the performance of your sales agents or call center representatives. Using a powerful phone system and a platform like Call Cowboy allows you to easily see and customize performance reports, so you know where it’s necessary to make adjustments.

When identifying the indicators, ensure they’re relevant to your goals. For instance, if your goal is to increase sales through the call center, consider using a key performance indicator like sales conversion rate and average handle time. The conversion rate enables you to track the number of sales made in relation to the number of phone calls made. If the conversion rate is low, it could mean that your sales agents are not selling much and that your phone call strategy needs to be reviewed or improved.

On the other hand, the average handle time enables you to keep tabs on the duration of phone calls in relation to the number of calls made. If your sales or call center agents are spending too much time on a single call, it can be an indicator of inadequate product knowledge, poor persuasion skills, or challenges in closing deals.

3. Establish A Criterion For Generating Call Lists

When you decide to make phone calls part of your communication channel, you need to determine how you’re going to reach your target audience. Without targeting the right audience or demographic, outbound calls will not have an impact on your business in terms of generating quality leads and increasing sales. The best way to create a powerful phone call strategy is to develop a criterion for creating an ideal call list.

To do this, work with the sales and marketing team to understand the profiles of the ideal customers that your business targets with its products. Better still, undertake market research to determine the kind of target your business serves. Once you are clear on the kind of target audience you need to focus on, create a call list that your call center agent can use to generate leads and sales.

4. Decide On Outbound Calling Tools

One of the most important aspects of a phone call strategy is deciding which outbound calling tools you’ll use in your business. If you’re targeting local and international customers, getting predictive dialer software is a great way to get started. This will make it easier for your sales or call center agents to place calls right from their computers and quickly take critical call notes.

Customer relationship management (CRM) is another good investment to make. With such software, identifying hot leads and personalizing outbound calls will become much easier for sales and call agents.

You should also consider getting a customizable caller ID to enhance your success rate. With this tool, call agents will be able to reach international clients while displaying local area codes as opposed to international ones. These increases call response rates since the likelihood of people picking local or recognizable numbers is higher compared to those that are random or unknown to them. With these tools, businesses can automate processes and ease the processes of making phone calls and closing deals much faster.

5. Craft A Plan For Call Agent Training

Besides picking a calling software, develop a plan for training your sales and call center teams to enable them to use the software and make outbound phone calls correctly and more effectively. A training plan is necessary because you’ll need to train them and re-train them to enable them to internalize and adopt best practices for outbound calls. Besides knowing how the outbound call software works, there are several other things that your sales or call center agents need to know.

For starters, they need to learn how to hook prospects or customers with a great introduction. Remember that in cold calling, they have a very limited time to connect with a target. If they’re unable to hook the recipient within seconds, they’ll lose the person. This makes introduction an important aspect of call agent training. Ideally, the agents should avoid starting outbound calls with a long description of who they are and the product they’re selling. Instead, they should state a short blurb capturing who they are, then draw the customer or prospect into the conversation. This way, they’re able to engage them better.

The other critical aspect of a call or sales agent training is about asking the right questions. Let’s face it—nobody wants to be lectured on a call. To engage customers or prospects meaningfully, call agents should perfect the art of asking the right questions. Besides training them, you’ll need to invest time in listening to live or recorded calls that your team makes. Review the calls with them, identify ineffective strategies, and give them advice on how to improve. Providing continuous support and training will play a critical role in helping your teams achieve their outbound call goals.

6. Build Synergy With The Marketing Team

A powerful phone call strategy must include clear ways of how the sales or call agents will work with the marketing team. In most businesses, it is the marketing team that has the deepest understanding of the target audience and ideas on how best to sell to them. Even though the sales and call center teams may be aware of the target audience, building synergy between them and the marketing teams will add value to any outbound call efforts, they undertake. For instance, the marketing team will help sales teams or call agents with insights on the best way to appeal to prospects based on their buying or intent behavior.

7. Engagement With Prospects

To convert prospects into customers successfully, call agents and sales reps should learn how to engage them. As such, a powerful phone call strategy should include information or ideas on how call center agents can do this effectively as opposed to dominating the conversation with sales pitches.

Engagement is a key aspect of outbound calls because it helps in capturing the attention of customers or prospects. Sales and call center agents should be able to listen to prospects and pay attention to their concerns, needs, and issues then adapt their pitches in a way that positions their offerings as a solution to those issues. This allows them to customize each phone call to the needs of the prospect and make the products or services that the business offers relevant to the target audience.

8. Honor Phone Call Commitments

When you’re using outbound calls to connect with customers, prospects, vendors, or business partners, you’ll find yourself scheduling calls every now and then. A powerful phone call strategy should include a mechanism for honoring commitments that sales teams or call center agents make with the target audience.

Though it might sound obvious, quite a large number of sales reps who use outbound calls to generate leads to neglect the commitments they make to follow them up, even when their initial phone conversation appeared promising.

Having a phone call strategy ensures that sales and call agents don’t miss out on such opportunities due to disorganization by ensuring that they honor the follow-up commitments. One way to do this is to use customer relationship management to organize their notes and follow prospects up on the day and time promised.

9. Monitor Outbound Calls Outcomes

Monitoring progress is an important aspect of any phone call strategy. You’ll need to monitor the results of sales calls to determine whether you’re achieving your goals or not. To do this, you’ll need to review the responses from the calls and check the performance of individual sales or call agents. The best way to track progress is by using the key performance indicators developed earlier.

An important part of monitoring phone calls is identifying what is working well and what isn’t. This will enable you to amplify the aspects that work well and improve those that don’t. In tracking phone call outcomes, you’ll also need to analyze your costs against the revenue generated to determine the return on investment.

10. Determine The Best Time To Make Phone Calls

As you create a phone call strategy, you’ll need to determine what would be the best time for sales teams or call agents to place outbound calls to customers. Since you’ll be using calls to reach out to prospects or customers either to follow-up on a previous communication, marketing information, or even inform them of an impending payment, timing is critical.

Consider placing business calls with prospects at a time when they’re not too occupied—like in the middle of the week. In terms of time, your teams are better off calling at mid-morning or mid-afternoon as opposed to early morning or evening when they’re occupied with work schedules or commutes.

11. Review Phone Call Interactions

An important aspect of a powerful phone call strategy is reviewing phone interactions. This not only enables you to know what your audience prefers and understand their behavior, but it also gives you a chance to monitor how your employees interact with customers. You can make phone call reviews easier by using call recording software. Reviewing phone call interactions is a great way of gathering valuable insights on different aspects of the services or products that your business offers. With this information, you can find ways to improve your offerings and enhance your customer support.

Final Thoughts

Creating a phone call strategy for your business is the first step towards ensuring that your call center contributes meaningfully to your bottom line. Depending on what your goal for outbound calls is, a phone call strategy enables you to align your sales and call center teams to work towards that goal by training them, monitoring progress, providing the necessary phone call software among others. When implemented correctly, a phone call strategy will not only enable your target audience to understand your brand, it will also boost conversation rates, increase your sales revenues and grow your business to higher heights.

Rush into eCommerce during Lockdown

Today’s first quick marketing tip is about Competitor analysis – find out what your competitors are doing to market at this time

Open a search window and type your brand name vs.

Wait and see what auto complete suggests.

Then do it again for the suggested name. I did the Warehouse vs and it suggested Kmart. Then I did Kmart vs…

Set up your online shop

Getting online for ecommerce is happening for many brands due to the lockdown.

Ensure that your proposal suits your current need, the speed you need to roll it out and the ability of your marketing team to execute.

The video explains why.

 

How Marketing Automation Can Help Your Business Long Term

Market automation is a technological process that streamlines as well as provides visibility into the marketing activities of a business. It is an assortment of tools, processes, and workflows, where the tools are used to automate the commonly repetitive tasks. While marketing automation is highly important in producing and nurturing new leads, for long-term business engagement it can be costly for your business without initial proper implementation. It is considered an excellent practice for your market automation to be infused into the sales and marketing processes to optimize a buyer’s journey from potential customers to loyal clients.

A study projects that the market for market automation will grow by 3.3 billion USD to 6.4 billion USD in 2024. The driving force for this growth is the increase in demand for personalized advertising, the urge to keep clients for the long term, and the use of predictive analytics techniques to understand customer behavior.

To help you understand how to market automation could be a lifesaver for your business, below are seven key points:

1.Time-Saving

Marketing automation helps shift your business focus to only the most essential aspects. For instance, once you create content for marketing campaigns, the technology takes care of all the other activities automatically. The burden of grappling with social media posts from one platform to another is eased, so you can easily schedule posts to be published to these social media sites based on need.

2.Customer Loyalty

With the ever-changing needs of the customer, everyone wants to be ahead of the game by obtaining customer loyalty. Achieving customer loyalty in the long term is a grueling task unless you can leverage analytics to understand customer dynamics, such as predicting their new likely interests. Automation makes businesses smarter in retaining customers, as most small companies are always on the lookout for new customers while continually losing existing ones. Once you understand the purchasing behavior of customers, it will be easy to align your marketing strategies with their respective interests.

Below are ways you can increase customer loyalty:

  • Sharing Company Content – You can share company content from your company sites such as blog posts and videos. When done on time, it enhances chances of customer retention, for instance, by helping them have optimum use of their purchases through user guides and new product features.
  • Request Feedback – One other way that market automation maintains customer loyalty is by requesting feedback. However, it is essential to note that feedback should only be required when appropriate to do so to reduce the chances of being a bother to the client.

3.Tracking and Monitoring Results

Market automation has an embedded metric for understanding marketing efforts, and this helps you continuously measure success through market optimization. Insightful analytics from marketing data streams will help you perceive the performance of your marketing campaigns. Once you can clearly understand the nature of engagements, you can further follow up on new customer streams, as well as fine tune the marketing campaign to align with changing client needs. Tracking will help you make better-informed choices on what should be improved and what should be discarded.

4.Lead Generation

Market automation, when optimally implemented, will help you increase sales through new leads generation. These leads mostly come from website visitors, new engagements, and exciting insights from predictive analytic tools. It is therefore prudent to capitalize on such insights to achieve a long-term return on investment (ROI).

5.Aligning Marketing and Sales

Another critical factor that will enable marketing automation to achieve long-term business goals is that you can align your sales and marketing activities. An enhanced collaboration where marketers—in their effort to provide a personalized market experience—also presents valuable information to the sales team, helping them craft important communication for sales closure. This kind of collaboration will lead to a much-shortened sales cycle, based on proper profiling of potential clients and working towards fulfilling their buying anticipations.

6.Marketing ROI

Marketing automation provides visibility into your marketing activities and an environment that enables you to track engagement and optimize campaigns. You will ultimately reduce your marketing cycles, which later transforms into increased revenue for your company.

7.Reduced Costs

Any automated process reduces the cost of manual labor in terms of staff or contractors for the same tasks. What this means to your organization is the availability of a pool of funds that can be plowed back to improve front-end business processes.

Conclusion

Marketing automation is worth the financial investment as it will help your business achieve your long-term goals in the long run. With improved visibility into your marketing activities, you can realize high sales turnover through the faster decision making and proper planning. Finally, you will be among the few companies setting the pace for the rest to follow.

first marketing, first sales, new business success

Who starts first – marketing or sales?

I wrote this email to a client today.  I have been working with them to set up and activate the things which will move them towards sales.  And I answer the Chicken and Egg question too…. read on

I think you have made significant progress in understanding three things which are essential to a successful new business development process.

  1. Deep focus on the target prospect companies and how to find individuals and make contact with them 
  2. Validation that there is a flow through activities from awareness, interest, desire, action (AIDA)…. e.g.XYZ is moving down that funnel well.  Also you have closed off the funnel for ABC and won’t waste time with him – he got returned to a ‘holding pattern’ in the newsletter mailing list.
  3. Recognition that we need to get to know more new people and to find ways of becoming relevant to them – from personal chat / email to newsletter subscription to face to face meeting.  
My guidance is being acted upon and you are seeing results which will bear fruit.  Also it’s forcing you to challenge presumptions and to run little experiments to see what the market responds to.  These both change over time and so I have learned never to guess.  But you knew that, didn’t you?

New Business is a Process

Creating a set-up that delivers a stream of leads for your business is how successful sales and marketing combine in a B2B organisation.   The underlying principles are the same for every firm yet the implementation and the diligent persistence of action is frequently what sets apart the successful from the rest.
first marketing, first sales, new business success

Who starts first? Marketing or Sales for new business success.

Can I help you?

If you’d like an appraisal of your current situation and recommendations for improvement which you can implement yourself, get in touch.

What we will do is

  • Review your recent new business success (or otherwise)
  • Assess the process
  • Research the possible bottle-necks, gaps and successful elements
  • Guide towards an improved method

Chicken or Egg; which comes first?

So to answer the question – it depends.  No, that’s not a cop-out.

Marketing comes first when the firm already has revenues and is looking to grow average size of sale, launch new products or new markets.

Sales comes first when the firm has a product and is not yet profitable enough to invest in intensive marketing or isn’t converting enquiries to revenue.

Digital Marketing

Digital Marketing Strategies You Need to Try

Digital marketing is now a fully-fledged, accessible, gigantic industry – dabbled in by most companies across the world. From humble beginnings, it’s taken some twists and turns on its way to ubiquity – and now, it’s something that’s developing and changing in ever-increasing spirals of complexity and competition. In order to stay ahead of the curve, able to benefit from the latest techniques and trends, you need to be a party to the information that matters. It’s that information that is shared for you below – to help inform your future digital marketing strategies.

Programmatic Marketing

There is little doubt that the new kid on the digital marketing block is likely also to be the most-used form of digital marketing in the future. Programmatic marketing may not have been around for all that long, but it’s quickly gained plaudits for its ease, lack of expense, and the fact that it can target groups of web users based on the digital footprint that they’ve left behind in the form of data, transactions and prolific social media use. Look into guides for programmatic marketing tips that’ll help your business secure a fulfilled and bright future.

Email Marketing

Contrast the newest form of marketing with one of the stalwarts of the industry, the emailed marketing campaign. You may find that the humble email – sent to your subscriber list, however large or small – is not mentioned in the marketing literature, but truth be told it’s still seen with great fondness and admiration within the digital marketing sphere. MailChimp and other providers of neat email marketing services have helped rejuvenate the method in recent years, showing that emails still have a place in winning back customers who’ve already traded with you once before. Try out a campaign to see what your ratios and click-through are.

Website Marketing

Some marketing techniques don’t even require you to leave the comfort of your website. To use these efficiently, you need to deal with some of the professionals in the web marketing space, like those found at digivante.com. Here, you’ll discover, alongside long-time specialists in making your website a fit-for-purpose click-and-sale machine, how to make your site burst with features and services that attract increased custom to your site and to your business. Simply learn from the digital marketing executives you partner from, and you’ll find that your site converts visitors to customers more readily.

Data Analysis

Data, in truth, has always been a big part of how digital marketing has developed – but it’s now, in the age of mass data banks that are able to be analyzed through complex suites of software- that we are moving to ‘Digital Marketing 2.0’. As well as programmatic marketing campaigns, we’re now looking at a new range of marketing techniques developed alongside the data that companies find so valuable. You’ll be able to identify the places at which your customers find out about your company – and maximize your investment of marketing in these spaces – in order to build a marketing strategy that’s sound, secure and long-lasting.

These marketing tips will help you get up-to-date and savvy with the latest in the world of digital marketing in a complex and competitive space.

How To Make Your Anniversary Promotion Campaigns Better

posters for anniversary campaigns

posters for anniversary campaigns

Celebrating an anniversary whether it be one, ten or a hundred years is certainly something to be proud of. You, as a company should almost be bursting at the seams to tell potential and existing customers the news.

Of course, for customers to get as excited as you, they expect something in return. That’s how the system works. They support you for x amount of years and at each anniversary expect a little appreciation. As Mark Twain astutely noted: “It is better to give than receive- especially advice” and following this I will offer my own – He’s right. And this is why businesses offer sales; they give a little in order to gain a lot. 

The question of course is how to celebrate and promote your anniversary. This can depend on a variety of facets such as the length of time of existence, the size of the company and the type of company.

It is for this reason I have come up with 4 simple categories.

4 types of anniversary campaigns

  1.  Sales & Giveaways
  2. Promotions & Interaction

  3. Reincarnation (Sticking with the religious theme)

  4. Internal Appreciation

1. Sales & Giveaways – Clever discounts and freebies

This one is relatively straightforward. Simply reducing the final bill for the customer will obviously get them interested – more bang for your buck has traditionally been the ‘go-to’ strategy. Giveaways however can work equally effective. The total bill may not reduce however the value perceived would still have increased. Better yet, it means more of your product is being consumed by your customers.

A common tip often acted upon is to link the number of years celebrated to the sale/gift. Whether it be 10% off if you’re celebrating your tenth anniversary or every 5th item is free for your fifth, linking the years to the deal instils that number into your customers brains, meaning they will be more likely to associate your business with success and longevity. As has been hugely publicised, customers who associate success and longevity with your business are more likely to purchase from you.

Remember, you can be clever about it – 40 years 40% off may be too much of a discount for some stores so be clever! 40 = XL in Roman numerals so have an XL sale, whether it be just a larger sale than usual or a sale focused on extra-large items, it will most likely prove cheaper than 40% off but have a similar effect.

2. Promotions & Interactions – Get the word out there

This deals with how your company reaches out to your customers and the general public. Obviously, if no one has heard that it’s your anniversary no one will be excited. This therefore is critical that it is done right. Larger companies may not have to worry about it and let word of mouth do the work. Smaller companies however have their own competitive advantage – personalization.

Personalized, handwritten notes prove effective time and time again. These interactions will obviously be critical to making your customers aware of your anniversary. Under interaction I have associated cut-cost ways to deliver value to your customer – tours. Customers are always interested in how their favorite good is actually made, so offer it! They aren’t expensive to run as attendees would actually prefer to see the business running as normal as possible and give your business greater exposure to the public..

3. Reincarnation – Bring back the past

I’m sure you’re all familiar with the reincarnation of old products and methods when companies celebrate birthdays or anniversaries so I won’t go into any detail about it. However, many don’t even consider replacing current prices with the traditional ones. An example would be if Coca-Cola were to sell cans for 5c each – their original price. You may be thinking, this should be under the sale category and you’re probably right, but as it refers to the original price, it could be seen as the rebirth of the price; okay compromise, it’s both.

4. Internal Interaction – Celebrate your team

They say nothing is more important than the customer; if that’s true then employees can’t be far behind. When celebrating an anniversary, celebrate your employees’ efforts. They are just as much a part of the company as the customers and therefore, deserve similar recognition and perceived benefits. Traditionally a party always goes down well, however ensure that at least the long-time employees receive a memento, something which they can be proud of and something that will portray your eternal appreciation.

Most successful anniversary campaigns utilize more than one of these categories so for greater success, try and aim to hit at least two. And remember, no matter what strategy you choose, conveying your appreciation for the past and enthusiasm for the future never hurts.

Need help brainstorming and planning ideas? We’d be glad to help. Click here to get in touch with us.

 

The Top 5 most popular articles of all time

How Online Fantasy Sports Companies Market Their Platforms?

Online fantasy sports are experiencing huge growth and are even rivaling online betting platforms. For those who don’t know, online fantasy sports platforms allow users to create fantasy sports teams and join competitions to potentially win cash prizes.

For example, users can create their own NBA basketball lineup packed full of stars such as LeBron James, Stephen Curry and Kyrie Irving, and then enter a league against other players to see how their teams match up. As the real life result roll in, scores are calculated based on your team selection, and your league standing is based on this score.

Due to the huge boost in popularity of online fantasy sports, their marketing techniques have had to improve and diversify. Popular platforms such as DraftKings, FanDuel, and PlayOn have to compete with each other and try to bring in customers through clever marketing. DraftKings is currently on top, with bettingsites.me.uk reporting that 50.6% of all players currently use the app.

Social media are playing a huge role in fantasy sports marketing. Both FanDuel and DraftKings have a huge following on Twitter, for example (FanDuel – 212k followers, DraftKings – 244k followers), and use this network to post game highlights and interact with customers.

If you scroll through DraftKings’ Twitter feed, you can see it posting videos of MLB games and clips, uploading player profiles of top sporting personalities such as Cristiano Ronaldo, and even cheat sheets to help its user base improve their fantasy teams.

FanDuel alternatively regularly post WNBA highlights, show awesome MLB home runs, and also funny sports bloopers and memes. All of this gives content to its users and helps get them excited about the world of sport, as well as encourage interaction with their respective fantasy sports platforms.

Affiliate marketing is also hugely important for online fantasy sports platforms. Both DraftKings and FanDuel operate an affiliate program through which customers can gain commissions. In essence, a customer promotes the fantasy sports platform by using a special hyperlink. If someone clicks on this hyperlink and registers an account, the customer gains a small fee.

This is a clever form of marketing. The fantasy sports platform doesn’t really have to do anything and it benefits from increased exposure and more customers; all it has to give in return is a small percentage fee.

These are just two examples of fantasy sports marketing and there are many more. It is clear that marketing plays an important role in the promotion of fantasy sports and that it allows platforms such as DraftKings and FanDuel to gain a competitive edge in this ever increasing market.

The infographic below offers further insight into the world of fantasy sports:

 

 

 

5 Great Content Tools For Improving Your WordPress Blog

Content marketing nowadays rules a business’s marketing strategy, but good content is still hard to come by. Running a blog can help any business owner capitalize on site visitors and build their brand reputation. The advantages are numerous: an effective blog will appear higher in search engine results pages and keep guests engaged. Regardless of the type of business you own — whether it’s a personal brand aimed at attracting new clients or an e-commerce business — you’ll need a blog to support you. Your blog is the centre of all your content marketing efforts, and not only does it provides fuel for SEO, but increases your potential for customers discovering you online. Therefore make sure you choose a catchy and relevant name when you buy a domain name, and consider using a plagiarism checker to help keep your content original and fresh!

In fact, one HubSpot study from 2015 found that businesses who blog are much more likely to get new customers, and marketers who prioritize blogging are 13x more likely to enjoy a positive return on investment. Whether you’ve chosen shared web hosting or a dedicated server for your WordPress blog, your content needs to take centre stage.

We’ve compiled some WordPress tools can help you make the most of your blogging content efforts.

1) ThingLink

With ThingLink, you can turn images into layered content that expands information. There are many use cases for this. In product marketing, users can deconstruct products to demonstrate to consumers how different aspects of its work. This is a great way to show how tech-based products operate; interactive elements allow users to click on different parts for a better understanding of the various parts operate. In e-commerce, you can also use it for creative interactive lookbooks. Take a look at the ThingLink blog to see how other businesses, like Allstate, are using this tool to create interactive media.

2) BuzzSumo

Running a blog is one thing, but ensuring you have the best ideas for every blog post is another. When it comes to your blog, it’s important to stay on topic and maintain a fresh content cycle. BuzzSumo helps you achieve this. Start by entering a topic into the search engine bar, and you’ll receive the most popular posts sorted by social shares. This is a great tool for beginners, who aren’t sure where to start, but it’s equally as good for bloggers who need ideas to add to the editorial calendar. With topics sorted by social shares, you can also glean insight into what’s popular in your industry or niche.

3) Atomic Reach

Atomic Reach offers uses with an AI-based tool that helps users understand what makes their content stick and what’s hurting it. Submit your writing, and the tool grows with you, providing telling information based on your target audience. Based on your topics, it lets you know what the best channels are for social sharing, publishing, and aids the entire content creation process.

The company’s founder, Bradley Silver, summed up the platform in an interview, saying: “Atomic AI enables anyone publishing digital content to pinpoint the readability level of their audience and guides them to write content specifically for that audience. When you match your content readability level with your target audience you see significant increases in overall engagement.”

The content maximization breaks down the reading audience into five different categories based on the subject matter and offers real-time insight into how to better the content and when and where to publish it.

4) Coschedule’s Headline Analyzer

Every blog post needs a perfect headline. But not everyone can create catchy titles that attract the masses. For some additional help, try the free online Headline Analyzer tool, which factors in several variables like length and word balance, and spews out a score. It will also show you what your headline will look like in search engines and email marketing subject lines. After all, the headline is the key to getting visitors to actually read your content and should be given special attention.

5) Infogram

Infogram is a plugin that allows users to add visually stunning interactive charts and graphs to their posts. The interactivity aspect allows readers to sort the data as they see fit. Whether it’s a financial chart or a geographic map, there are plenty of themes and design options to help creators import versatile creations. This also entices the visitor to stay on your page longer, and the longer a visitor stays on a page before leaving, the more valuable it appears to search engines.

Hope that gives you enough to try out on your own blog.

3 Ways to Change Your Business Thinking & Actions for 2018 Success

 

Use the code “2018success” to grab a seat with a 50% off end-of-year special!

This November, we’ve got another breakfast seminar happening! We will be covering 3 ways to change your business thinking and actions for 2018 success. 

Has your business reached a standstill even with new business strategies and tactics implemented?  

Perhaps it is time to renew your thinking with us! Getting your thinking right is the key to developing the right business strategy and tactics. Digital marketing is one of the most effective tools to utilise when unlocking business growth and boosting brand awareness. To help you better understand how incorporating digital marketing and the right business strategy can unlock secrets that underpin success, we have this insightful breakfast seminar lined up for you.

About our speakers

An experienced B2B expert, specializing in direct response marketing and new business development.

A well-recognised leadership coach, workshop facilitator, keynote speaker and author, focused on entrepreneurship.

Practical tips you’ll learn

  • How to break old patterns of thinking to make fresh and effective plans
  • Which crucial steps to take to boost your digital strategy
  • SEO techniques to attract traffic to your website
  • How to implement ‘the basics’ really, really well for brand awareness

If you’re serious about starting the new year with the tools needed for success, you wouldn’t want to miss 3 Ways to Change Your Business Thinking & Actions 2017.
A light complimentary breakfast is included!

23rd November, 2017

7:30am – 9am

The Common

1 Faraday Street, Lvl 2, Suite 7
Parnell
Auckland

The Common

Use the code “2018success”at the checkout to get a 50% discount!

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