Entrepreneurs digital marketing extra content

Estimated reading time: 2 min

Huge thanks to Amaka Gessler for inviting me to the Entrepreneur Networking with a Twist Meetup last night.  I promised to share my slides and have also pulled together a listof all the other material I shared.  Here’s Amaka’s notes from the talk.

Rebecca Caroe Speech Slides

As promised, here are my slides and links to additional material we discussed on the night.

Digital tools for marketers

Machine reading testers for your keywords
  • Open Calais Viewer 
  • Alchemi API – Language viewer test
Facebook comment integration – Facebook Developers comments plugin
NextScripts SNAP WordPress Plugin  allows automation for sharing and distribution
FeedBlitz.com is the RSS to email service I use to automate the blog posts into newsletters. Get in touch if you want a FeedBlitz Discount Code
Unroll me is the email app that allows you to see all your subscribed newsletters and RSS feeds in one place and also mass unsubscribe.

Expert Digital Marketing Bloggers who will upskill you

Expert media analysis and commentary from Thomas Baekdal – there are free and paid for articles – it’s worth the annual fee to subscribe.  E.g. Why print rarely translates to digit.
Avinask Kaushik’s blog Occams Razor is all about Google analytics I recommend you subscribe to get it by email – and his book Web Analytics 2.0 – buy a copy.
You must learn how to use Google Analytics skilfully.
We discussed how to track website visitors’ flow through your site and also how to find out the click stream that led them to your site.  Here’s how to uncover more insight.
Google Analytics visitor flow
  • sidebar menu: Behavior: Behavior Flow
Also look at Multi Channel Funnels (MCF) and the different steps people take before they convert on your website.
  • sidebar menu: Conversions: Multi-Channel Funnels: Top Conversion Paths – see attached
Behavior Flow in Google Analytics

Behavior Flow in Google Analytics

Top Conversion Paths in Google Analytics

Top Conversion Paths in Google Analytics

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