Getting a “no” is a good result for the sales pipeline
Estimated reading time: 1 min
The inexperienced new business development marketer will disagree with that statement. Why wouldn’t you want more prospects in your pipeline?
The customer doesn’t owe you their business – but they do owe you an answer.
Creating marketing tactics that provoke the prospect to answer “no” is a good thing. Sales know not to pursue them and can focus their efforts elsewhere.
And remember, no is just for now.
95% of B2B prospects aren’t ready to buy at any one time. So going back to them later, may mean they’re ready to hear your brand message and review their plans.
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