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Connecting two compatible businesses with each other can be one of strongest networking tools for you and other businesses. By connecting the groups, not only are you solidifying your own network, but also helping the two businesses who may be able to benefit each other. But often times this can be difficult over email. In […]
Nowadays, countless guides on the internet try to persuade you how easy it is to build a successful website from scratch. While it’s true that anyone can get a decent-looking site live with the right tools, it’s still not easy for the online community to separate good web designers. Remember, an experienced web developer knows […]
Running a website can be costly, regarding both time and money. That’s why it pays to use every avenue available to make the process easier. We have some simple ways to help keep costs down and make sure that running a website does take over your life (unless you want it to). Get A $5 […]
When it comes to a marketing report, you may dread the idea of seeing pie charts, bar graphs and numbers floating around. That’s not to mention the accompanying dry, boring analysis of these results, written in what looks to be a different language. If you think this, you’re so very wrong. Recently, I wrote up […]
I saw the Barfoot & Thompson’s advertising sponsorship of the Auckland World Masters Games and was stunned by the ingenuity of the imagery. Here’s a poster near my office. And this prompted me to want to find out more about the context for the campaign. Barfoot’s Chief Marketing Officer, Jen Baird, kindly answered my questions and […]
Google now processes over 3.5 billion searches per day, every single day. No wonder 10 out of 10 businesses want only one thing: to appear on the first results page for keywords related to their industry. This kind of visibility is the promise of a tonne of organic traffic, new leads and sales. In this […]
I had to write to a client recently to tell them that their home page was failing. It was not delivering value, it was not doing its job and was actively causing problems for the business. And this made me realise that few businesses understand the job a home page does. What should a good […]
Dan Waugh, Comvita Marketing is about creating emotive experiences with a product or service. Dan Waugh works for Comvita as a ICT / futurist. Virtual reality enables you to create an emotive experience that’s better than video. Dan showed us a real video they shot in 360 video of Manuka bee hives to get experience as a […]