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Linkedin, company page, social media tips

10 LinkedIn Company Page Ideas & Suggestions

  1. Create a Showcase page – with updates just for these sub-sets which allows for segmentation of viewers.
  2. Add Company page link to email signatures – update monthly with the pinned post.
  3. The BEST imagery on the Company page – include your logo watermarked into the image. 1,536px x 768px.
  4. Re-write the company overview text to reflect a niche positioning
  5. Check hashtags to follow.  https://www.linkedin.com/feed/follow/?filterType=channel&focused=true
  6. Refresh your pinned post 2x per month.  And re-share it to other channels.
  7. Share your top 5 articles from the blog one every 2 weeks…. Yes repetition is worth it.  And in 6 months change to new articles.
  8. Get more comments by asking questions.  “Are you watching the Cricket World Cup? What’s the best activation you’ve seen?”; Formula 1 Fails at Monaco – did you spot the bad branding in the Casino Tunnel?; What do you do to promote athletes in their off season?
  9. Use URL Builder tool to track web links from your company page updates https://ga-dev-tools.appspot.com/campaign-url-builder/
  10. Set up Content Suggestions so you can do the 4-1-1 model of sharing 4 pieces of content from others to every couple of your own.
LinkedIn Content Suggestions for Creative Agency Secrets

What are your top tips?

LinkedIN new feature, company page linkedIN

2 new LinkedIn Tools – Saved search and Article title edits

Today I came across two new features in LinkedIn which will definitely help marketers and pro-active networkers. And one negative feature.

Throttle Control is ON

LinkedIn is clearly pushing for greater revenues – many of my favourite work-rounds for search and connecting are now getting blocked. Have you noticed this?

I got blocked from searching for 2nd / 3rd degree connections on 10th May. That was because I had apparently already used up my allocation for the month! It renews next month. So pretty irritating….. Having said that, there are some neat work arounds and some new apps which I’m trialing in beta which may help with some aspects of this.

In the meantime, pay up or go away. The choice is yours.

Saved Search Alerts

New LinkedIn Feature

I was doing some searches and spotted what I think may be a beta release feature in the right sidebar…. I was searching in “People” for a search string. And so I made a search alert to save that search. In fact I made a couple.

The saved search name i18n_rail was default applied by LinkedIn. Probably code for something….. suggestions?

It appears to be similar to Google Alerts but with less functionality. The options are only for weekly alerts and to be received by email which suggests this isn’t yet a fully featured roll-out. But a nice touch, especially if we are all going to have to pay to use LinkedIn Search in future.

Company page article title edits

While uploading an article to our company page I noticed another new feature – you can edit the title so that the URL link title is not the default option.

You have to be in the admin view to use this feature. And isn’t it nice that 140 characters is offered as the link text? Importantly this is only link text, not the URL or destination title. I think this will be great for improved keyword searching and SEO – plus those of us who like to write long headlines will have a field day!

Now go and try these – tell me if you can find them in your profile.

Followers on LinkedIN, How to use LinkedIn, Social Selling, B2B marketing

Who’s your LinkedIn Follower?

LinkedIn hides some of its best features – deliberately.

So here is my quick tip of the week to help you grow your connection base.

Do you know about your followers and following feed?

Thought not.

Log into your LinkedIn. Then paste this into your browser and take a look at this URL.

It lists everyone who is following you. The image below shows Philip Goffin – he’s following me. But I’m neither connected to him, nor following him.

Woo Hoo – lots of followers, Famous fellow.

Now for the inverse, Following. These are the people you are following.

What’s the use of following on LinkedIn?

Well, many times you want to see the News Feed updates from people, but you don’t actually know them and so connecting isn’t appropriate.

Or you just think you will see their updates for a while before approaching for a connection request.

Or you are hoping to quietly bring yourself to their attention without being too pushy – so follow them in the hope they notice you and send a connection request.

Go forth…. try it for yourself.

P.S. You can no longer export contact information from LinkedIn and so I’m advising clients to build contact lists outside of the platform for every new contact they make.

Follower Count , LinkedIn, B2B marketing, social media marketing,

Advance your LinkedIn focus

Many B2B marketers and brands are using LinkedIn intensively as a channel to market, building awareness and interest in your offering.

LinkedIn is NOT EFFECTIVE a direct marketing channel – it’s for brand marketing.

Today I have a challenge for you. Followers.

Follower Count , LinkedIn, B2B marketing, social media marketing,
Follower Count on LinkedIn.

Who follows you?

Go to your LinkedIn page and log in. Then navigate to your followers page. The link is the same for everyone.

  • Following – these are your connections. [Note: it’s not who YOU are following – a bit confusing]
  • Followers – people who follow your updates. This includes all your connections.

Below each person’s profile and job title is a check box showing if you are following then or not; and the number of people who are following them.

This makes it easy to filter. And one click to follow them back.

Check boxes to show if you’re following people on LinkedIn

What to do about LinkedIn Followers

Three things to do:

  1. Browse the list for people who you’d like to connect with and who are following you
  2. Decide on your criteria for following people – everyone, only those with key attributes, people who could be clients; people with high/low followers themselves etc
  3. Make a diary log to check back regularly for new followers

LinkedIn works best as a business development platform if you have a clear client persona; have a clear content writing strategy [topics, frequency, audience]. Targeting the right audience with good content, regularly.

Unlike Twitter, LinkedIn does not have a ratio of following to followers throttle. And remember, following someone is a great way to get their insights, to become acquainted with their perspectives as a precursor to connecting.

Famous people have lots of followers. If you are trying to break into a marketplace and build a solid profile, my recommendation is this.

Follow people whose follower count is low-to-medium. Their news feed won’t be too cluttered and your content stands a better chance of getting noticed and commented.

GoHachi introduces you to new biz dev prospects

Getting in front of the people you want to sell to is difficult. Hell, we even wrote a how to manual about ways to research and find contact details of people online.

GoHachi threatens to make this history with its network-of-networks approach to business referrals and introductory sales.

I was an early beta tester and I love the idea of joining together all my networks and using whichever works best to connect with prospects.

So when Hachi invited me to test it out again, I jumped at the chance.

Hachi is improved

Take a look at the nice graphics and easy site layout.  All good for UX.

I added in my Linked In contacts.

Hachi linked in connections

Hachi linked in connections

– but was a bit confused because I thought I’d already done them.

My profile photo isn’t rendering properly (but I know what I look like).

Hachi helps make a connection to a prospect

Hachi helps make a connection to a prospect

So I thought I’d try out a couple of new introductions.

I browsed the “surprise me” tab to see who Hachi thought I should connect to.

Then I ran and saved a search for “marketing managers” in Auckland, New Zealand.  Came up with someone at Fonterra – a  milk marketing and buying company so I thought I’d give it a go.

Hachi offered me 5 possible routes to connect and I selected Jason – who I know from PocketSmith (cute financial planning tool).

Irritatingly, it doesn’t offer me the chance to just click and send.  I have to manually type in his email (necessitated going to Linked In which I thought I’d connected).

Hachi requires you to insert email

Hachi requires you to insert email

There’s a nice page where you can keep track of all the introductions you have in progress.

Let’s see what comes back.

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