The best approach to get leads for a B2B solution

I got this question on Clarity.fm where I’m a registered consultant and so decided to share my answer here as well.

• Firstly, get some testimonials and case studies for the product.
• Build a website and pay to have it SEOed professionally.
• Plan a blog writing year of articles.
• Get public speaking opportunities to showcase your expertise and if you can, mention the B2B solution.
• Buy a mailing list (or build your own) and use direct mail to educate the audience in your area of expertise. Later mention the B2B solution and build a landing page on the website to capture inbound enquiries.
• Seek referrals and word of mouth from happy customers.

In order to do these things you will need the following marketing assets: Website, brochure collateral, marketing automation software, CRM database, SEO and strong copywriting.

Happy to help with more detail if you arrange a 20 minute phone call with me personally. I can either tutor you in how to do it yourself, or my team can do it with/for you.