I hired a copywriter to do the website home page – but how will I know if what they wrote WORKS?
Great question – I got this from a customer who did not hire me… but had the savvy to ask the right question. It looks nice but is the website home page copy doing its job? Bringing inbound traffic, showing up in SEO, right keywords and key phrases.
Testing web copy
Natural Search Copywriting
- Are these the right keywords for [your business]?
- Check the visitor traffic from New Zealand (it defaults to USA)
- What keywords are you showing up for? Do they look sort-of right?
- Check the search difficulty (right hand column) the lower the number the easier it is for you to compete for it
Your copywriters job is complete if the keywords match your business products and services – the type of search phrases you would expect someone to use when looking for a business like yours.
Now hand over to the marketing team – they will work out how to get website visitor numbers UP, how to start conversations with prospective customers and how to get customers to return and buy from you over and over again. [Inbound marketing; outbound marketing; loyalty repeat customer marketing; testimonials.]