When to Call AND Text (yes, both!) in Business Communications

Estimated reading time: 2 min

There are clear rules as to what forms of communication should be used at what times, and usually one clear, succinct message via voice call, Email, or text will suffice.

Business etiquette also has rules about over-communicating and bombardment, but there are some instances where BOTH a phone call and text message are needed to cover your bases. In any of the below scenarios, start with an immediate phone call. If there’s no answer, leave a message and follow up with a text.

If There is an Emergency

There are some statistics that show that about 90% of text messages are read within three minutes of receiving them so it is a great back-up system to have when you need it. If you have first left a voice mail about the emergency, following up with a text message is completely acceptable.

If There Are Any Kind of Last Minute Changes to Anything

We are still operating in a time when last minute changes to an expected plan merits a phone call. This is especially true if your client is waiting for or awaiting information from you, or if the change could potentially be bad news. Things do happen to cause last minute changes, but try to avoid this at all costs. It is incredibly rude to spring last minute changes on anyone, personally or professionally.

If You Are Returning an Important Call or Message

You should always try to answer the phone or respond within minutes when a customer reaches out. If for good reason you do miss a communication from them that is urgent, respond immediately. First use the method they used, then follow up with the other. This shows you are reliable and they can count on you; it builds trust and adds value to the relationship. Failing to do so will cost your business money and hard-earned reputation points.

There are always exceptions; you know your customer best and should, therefore, know what the relationship can and cannot tolerate. Communications technologies are useful tools and, used for good, will ensure loyal and repeat customers.

That is the lifeblood of business.

8 replies
  1. Buddy Ohanley
    Buddy Ohanley says:

    Undeniably imagine that that you said. Your favourite justification seemed to be at the web the easiest thing to have in mind of. I say to you, I definitely get annoyed at the same time as people think about issues that they plainly don’t recognise about. You controlled to hit the nail upon the top and defined out the entire thing with no need side-effects , other folks can take a signal. Will likely be back to get more. Thanks

  2. Live Basketball Games
    Live Basketball Games says:

    Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just too wonderful. I actually like what you have acquired here, really like what you’re saying and the way in which you say it. You make it enjoyable and you still take care of to keep it smart. I cant wait to read far more from you. This is really a great website.

  3. Baseball Streaming Platform
    Baseball Streaming Platform says:

    Hey there! Someone in my Myspace group shared this site with us so I came to give it a look. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Wonderful blog and excellent style and design.

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.