Writing a cold email that gets response

It’s difficult – I know what I want from you when I send a cold email, but it is very hard to get you to respond.

Here’s a great tip – don’t ask for what you want.

Yes, seriously, don’t.  I know this sounds counter-intuitive, but trust me, I’m going to show you an insider’s trick.

So what do I ask for in a cold email?

Start with offering something for the recipient.

Take a read of this example from Chris Hines.

Cold Email text example

Do you see how Chris leaves you in no doubt about what he wants (it’s in the P.S.) but because he starts by offering me something I would value, when I get to reading the last lines my frame of mind is set to take up his offer.

The Principle of Reciprocity is a fundamental human value found in most societies, Chris uses this because he offers me a service (introducing me to his contacts) first knowing that when I get to reading the PS I will interpret it as a reciprocal requirement to complement his offer of service.

Cleverly written.

Now, can you use this in your business?

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