My Internship Experience at Creative Agency Secrets — Antoinette Nguyen

Hello, my name is Antoinette Nguyen and I am the latest intern for Creative Agency Secrets. After spending two months here in New Zealand, I’ll be heading back to California to finish my final year of university. I’m grateful for all the learning opportunities I’ve been afforded from working at a marketing agency, and have had the joy of meeting some brilliant people. It will be an interesting transition back to the classroom after having had a taste of the working world.

Looking Back: What I’ve Learned

While at Creative Agency Secrets, I had the chance to work with a diverse clientele and employ a wide range of tools. I’ve progressed from shadowing Rebecca, Conrado, and Tabhitha as they manage their clients, to being responsible for a few projects of my own. I have also learned how to ensure new development pitches lead to securing new clients, while avoiding soliciting free work—one of many lessons in how to successfully run a marketing consulting business.

Email marketing is an integral aspect of many businesses, as I learned first-hand how newsletters that feature regularly updated content can ensure ongoing relationships with existing consumers while simultaneously attracting new customers. Using Feedblitz and other CRM platforms, I designed newsletters and managed email lists to drive greater brand awareness and potential sales.

Data analytics is another cornerstone of effective online marketing, and I worked with tools like Google Analytics to evaluate and suggest actionable steps to improve clients’ online presence. I created reports for clients that appraised their website SEO strength and rankings, on top of tracking incoming traffic. SEO optimization weighs heavily on content, but I learned how much website design and functionality matter as well.

Through operating several client blogs and websites, my copywriting skills and knowledge of web development have grown considerably. I also drove engagement through several social media accounts, with the help of applications like Buffer and Hootsuite. One of my larger projects was overseeing a Facebook ad campaign from start to finish—including editing multiple versions of ad copy, overseeing the A/B testing results, and reporting back to the client. And to top it all off, I also gained experience in organizing a promotional giveaway on an international scale.

A Heartfelt Thank You

My internship wouldn’t have been nearly as fulfilling without the guidance of the whole team at Creative Agency Secrets. Thank you Rebecca, Conrado, and Tabhitha for taking me under your wing and being wonderful mentors in my professional development—I’ve learned so much in this short time! You all have my best wishes for the future.

Best of luck,

Antoinette

siamese fighting fish

Website designer and Illustration needed

Professional Services Firm needs website refresh

Launched two years ago, the firm has expanded its range of services, testimonials and team and would like to review the whole website to make it more focused towards new business development and getting incoming enquiries from site visitors.

The team is keen to develop unique illustrations to go into the site design.

Website hosting is needed and must provide technical support as required

Launch by end November 2017. Deadline for costed proposals 5pm, Wednesday 20th September, 2017.

Website specification:

siamese fighting fish

siamese fighting fish

  • 5 informational pages

Functionality:

WordPress website needs

  • Recommendations for security
  • Recommendations for plugins
  • On-site Google Search
  • Google Analytics
  • Google Search console

Get in touch for a full specification find out more from Conrado Langer

How does Sub-Contracted Services Work?

We send you a brief against which you do a quotation.

We send your quote to the client who makes a selection.

You deal direct with the client – bill direct – brief direct.

Creative Agency Secrets does not take a fee from you for this work, nor do we want you to pad the quote in order to pay us commission.  Transparency is key as it builds trust.

We are frequently retained as project managers for the job and so you will find yourself working alongside us.

Are you an agency needing more work?

If you are an agency or a freelancer looking for the easiest way to get new client work – you’ve found it.

Join our “Sub-Contracted services email alert”.  Enter your details below and you’ll automatically be emailed every time we have new projects available.

Enter Your Email To Receive Our Latest Projects instantly.
Facebook Groups logo

YIKES! My Facebook Group Got Hijacked by Competitors

When you start a group online in a public social platform, it’s easy. Nothing much happens until your group hits a ‘tipping point” of size + engagement + activity.

Facebook Groups logo

Facebook Groups logo

Different groups achieve this at different points in time. We have a sports group run for a client that has nearly 2,200 members and gets 2–3 posts daily from group members. It is now attracting ‘commercial’ elements such as an advert for privately owned equipment listed for sale.

Interestingly, that one post opened a floodgate of listings from others. It seems as though people felt that ‘permission’ had been given to dive in and sell to the group.

The client runs the group in public at his expense and he refrains from selling into the group more than once a month for his own products. It was clearly time for an intervention and setting boundaries about what is acceptable behaviour in this group environment.

3 Types of ‘Sales Pitch’

1) The first was the lady who listed the equipment for sale. I messaged her privately and she told me that despite getting a huge reaction from the group, it was a private sale and she sold it to a friend, offline. We let this pass as just a one-off. Clearly every member of the group won’t be listing items weekly.

2) The second was a lady who runs an Instagram account through which she gives ‘free training programmes’. We checked out what she does and came to the decision that she’s not making a living out of this. And so I am classifying her as a ‘volunteer’. But her actions need to be curtailed because regular postings promoting her services (even though they are free) would upset the balance of the discussion dynamic already established.

Actions to mitigate impact

We messaged the Instagram lady privately, explaining she can publish her stuff on the website via an existing ‘submit post’ feature where community notices are published. This is important because although it publishes to the blog, it is set up to avoid getting into the newsletter, the Facebook page and other communications channels. She does get indexed by the SEO spiders, gets link backs, but does not get referenced or categorised in the archive.

3) By contrast, the third type of pitch was a post by a commercial sports professional trainer. When we reviewed it, we found it is definitely a paid promotion designed to recruit readers from the client’s Facebook group into HER email list and commercial program.

Actions to Arrest Unwanted Activity

First I turned off comments on this post. Nobody can add to them, and this helps prevent Facebook showing it in feed updates. We also removed all her replies in the comments because they linked to her programme over and over again.

Then we wrote to her privately asking her to get in touch by email so she can pay to promote her products on our platforms, along with other commercial retailers (the website is advertising supported). I am waiting to see what her reply to this Facebook message will be – if she’s contrite and apologetic, I’ll leave her post published; if she takes no action to reply or is aggressive and rude, I’ll delete it and block her from the group.

Behavioural boundaries are yours to define

The underlying logic is that commercial enterprises pay, and volunteers can get access as part of the goodwill of the group. The commercial publicist had made no effort to engage and join in the group discussion – she just joined, dove in and started selling. That’s not how this group rolls.

Making the rules for the group is part of good practice in community management. You can publicise these with a pinned post, or a message to new members explaining what is and is not acceptable.

Enforcing the boundaries will help you to create the group and community YOU want. Know what actions you will take if the boundaries are crossed and also understand how to take discussions into a private space – you don’t want to have a public argument while you try to explain your motives. And you don’t even need to explain them, only the acceptable behaviours.

This article first appeared on NZ Entrepreneur Magazine  

emails on a laptop screen

What not to do in an email campaign

Once you send an email, it’s impossible to recall it back. Once you send an email with a mistake, you can kiss your reputation goodbye.

In the case of MTV bringing their popular television show, MTV Unplugged, to New Zealand, their advertising strategy left a lot to be desired.

MTV vs. Millennials

Earlier this year, in June, when MTV announced that they were doing an Unplugged series in New Zealand, Millennials across the nation rejoiced.

For those that don’t know, MTV Unplugged is a television show which features artists performing stripped back versions of their hit songs. The show has been featuring artists since 1989, so you can imagine the excitement when MTV NZ announced this news on Facebook.

The artist they’d chosen to feature in the first ever episode of MTV Unplugged NZ was Maala, a singer-songwriter of electric-pop music. Tickets were free but limited. To enter, you had to submit your details and await an email.

Email #1

email-1

In the excitement of winning tickets, it’s understandable that we could forgive the use of Times New Roman and just the overall lacklustre layout in this email sent en masse to all winners.

On closer inspection, there are a few more things wrong with this.

Email received 07th July, which is a Friday. Instructions are to RSVP by Monday 10th July to confirm tickets.

What is wrong with this? Firstly, for those that entered with their work emails, or don’t check emails on the weekend, it’s likely that this email would go unread by many until recipients were back into the work groove on Monday.

Secondly, three days can be considered a bit short notice to make plans.

Thirdly, Wednesday 12th August, 2017, doesn’t exist! It did in the year 2015, but unfortunately, time travel isn’t an option just yet.

Email #2

email-2massive-facepalm-gif

Well, that’s embarrassing! We can either assume that this little big mistake missed the multiple rounds of test emails, or that the marketing team skipped testing completely. At least they finally realised that serif fonts weren’t the best way to convey their messages.

A few things to take note:

  • Not a good first impression about MTV NZ (or the teams behind it)!
  • This email was sent Friday 7th July, promoting an event that’s only five days away.
  • They called the wrong date a “typo”, as though someone has misspelt “July”. Close enough.

Email #3

Do you think they got the hint that a single weekend wasn’t enough to wait for RSVPs? Or perhaps people found they couldn’t make it on Wednesday, 12th August, 2015?

Either way, they extended the RSVP date until the morning before the event. They also jumped back on board the serif train and still haven’t learnt that the way to communicate with digital natives is either through gifs, cat videos, or really, anything with a picture and a splash of colour.

This is a prime example of what not to do

So, MTV Unplugged hit New Zealand’s shores with quite a splash, and probably not in the best way. They also sent me an email confirming my tickets three times. Did this mean I had two tickets or six? Very confusing.

All in all, it’s a great example of how badly a brand’s reputation can be hurt by a few simple rookie mistakes. The whole event felt rushed, and while it progressed somewhat smoothly on the day, we can all learn that emails are still very important!

Otago Access Radio interview with Rebecca Caroe

I was delighted to be interviewed for Otago Access Radio with host Simon Fawkes on his popular b2m Business Insights podcast.

We discussed why 99% of new websites fail.

Click the image to listen.simon Fawkes, B2M podcast, Otago Access Radio

 

Sir Gordon Tietjens – Owning High Performance

Speaking at the EMA Managers and Team Leaders Conference. My notes.

I’m playing for Samoa and my goal to take Samoa to the Olympics in 2020 – as a coach it’s always about we not about I.  TEAM = together everyone achieves more.

When I was first appointed in 1994 I wanted to create a culture on traditional values, honesty, humour, humility, respect.  Athletes go out and perform for me – you empty the tank.

You can see humility in someone quickly.  Federer got beaten by Nadal at Wimbledon – Federer gained in defeat, losing although painful was still a gain.  it was the greatest game of tennis ever.  It hurts when you lose but it doesn’t mean failure if you gave it everything you have.

Why were the AB 7s team successful? 12 world series, 2 world cups and beaten in the quarter final at the Olympics by Fiji. I saw that as just one tournament. I didn’t have the best players, but I had the best teams.

Read more

nz marketing summit 2017

Foster Innovation at the NZ Marketing Summit 2017

Spark ideas, develop strategies, and add value to your brand while joining New Zealand’s leading marketers at the annual NZ Marketing Summit. Listen to our own CEO, Rebecca Caroe, in her session on “Strengthening the brand-agency partnership – how to work with an expert (when you aren’t one)”.

Attend Four International Keynotes

  • Brigitte Slattery (Head of Marketing – Lifestyle Group @ Foxtel Australia)
  • Nick Lanzafame (Head of Strategic Insights & Analytics @ Buzzfeed)
  • Charlotte Dewhurst (Global Marketing Direct @ Les Mills International)
  • Col Kennedy (General Manager – Brand & Customer Experience @ Country Road)

Explore Three Programming Tracks

  • Digital & Social
  • Brand & Content
  • Tech & Experiential

Along with the 20+ speakers featured, the Marketing Summit offers a choice of two full-day workshops. “The Content Workshop” and “Brand Building Blocks 2.0” will be held the following day on September 22nd.

Join and connect with 300+ fellow industry professionals in generating and exchanging insights to fuel brand development. You can register before 5pm on August 25th and secure early bird pricing.

SKYCITY Convention Center, Auckland

21 September 2017

8:30am – 5:00pm

Book Your Ticket

5 Reasons Why Unified Branding is So Important for Your Business

You want your company to be recognized no matter where a person sees it. This counts on all fronts – you want every single social network to have a unified look to them, and you want that look to borrow from your website. Branding is such a crucial aspect of marketing that you need to have for your business. If you don’t have a key theme that permeates throughout every channel you use, you need to start now. Here are five reasons why unified aesthetics (or branding) are important for your business:

1. Your Brand Needs its Own Personality

People don’t connect with objects, they connect with the human traits that they assign to them. Companies that have its own personality feel like a friend to a customer. They are a buddy or someone that you look up to. Whatever your brand is, create a persona that permeates throughout all your branding efforts. Your company needs to feel like someone recognizable. Have a specific voice, a specific look, and benefit from being unique.

2. You Need to Be Recognizable Wherever You Are

When you are a large brand, or even just online, you will be seen from people all over the world. You want people to be able to recognize the branding of your company, even if they cannot understand the language. It is for this very reason that McDonald’s is so successful worldwide. The same goes for other large companies like Starbucks. The unified branding means that, if anyone, anywhere, were to visit another country, they can be assured that they will find the same food and experience at any McDonald’s they come across.

3. Branding Builds Loyalty

Branding means having a look and persona that people recognize and know. As a rule, people will always use the brand that they know over a new, unknown brand. That is where the strength in branding lies. You want people to register your product as something they know and trust. Once you do that, you have a loyal customer.

4. Branding Helps You Convey Information

You can convey a lot of information about yourself, your values, and your vision through visuals. Bright, primary colors convey different information than dark natural tones. Use visual cues to tell your customers and visitors who you are without even saying a word.

5. It Will Grow Your Business

Loyal customers will provide repeat business, and happy customers will provide word-of-mouth marketing for you at no extra charge. Have your customers vouch for you, and focus on building your relationships with them to cultivate that loyalty.

Branding is everything from your website to your social networks to your marketing campaigns. Use marketing automation to couple your unified branding with tailored experiences that will increase your customer loyalty and repeat business through uniform emails. You want to be a brand that people trust and return to. To do that, you need to be recognizable on all fronts. Be familiar, be professional, and people will return.

testimonials, creative agency secrets, rebecca caroe

Giant thanks for this testimonial

Campbell Naish, Partner at export strategy and marketing consultancy Katabolt, wrote a generous testimonial for Creative Agency Secrets.  Many thanks!

Rebecca provided Katabolt with a valuable specialised set of marketing recommendations with a specific focus on services which was a great match with what we needed. Her B2B expertise and international experience and perspective helped our team refocus marketing plans and bring new skills into the fold. Thanks

testimonials, creative agency secrets, rebecca caroe

Read other Testimonials or see our Client List

Have you got a strategy in place for testimonials?

Every business needs a strong plan of action to get and publish testimonials for the business from creative agency secrets review, testimonialcustomers and clients.  As the internet becomes the strongest recommendation engine, because it’s easily searched and free to use, your business MUST get a strong profile in places where testimonials and reviews can be seen and shared.

Don’t forget that recent reviews are more powerful than old ones.  So this is a tactic you need to implement weekly or monthly.

Read this Case Study – 3 ways to increase referrals which should give you some ideas for your business.

TrustPilot is a great review site

We implemented TrustPilot for an ecommerce client who needed to improve visibility of its amazing customer service.  Based around the world, TrustPilot has local sites for each country – this one was in the UK.  The integration of their free version with ecommerce platform was seamless – every time a customer buys, they are invited to leave a review a fixed time period after the purchase is complete.

As a mail order business, the time delay between online purchase and receiving goods can be a while and so the flexibility to specify when the review request email is sent was appreciated.

On the reviews page, you can respond to each one which gives full visibility to your prompt response to feedback.  And when you upgrade to the paid version, the option to enable reviews by product, not just for the company as a whole, gives a host of new options.

 

Read more blog posts about Step 5 Relationship Development by clicking the image below – it will take you to that category on our blog.  Teach yourself how to build relationships with people who will bring new custom to your business.

Symbol for relationship development