thank you,

How leading creative agencies collaborate

It’s the end of the year and time for reflection.  And for once, I’d like to talk about how Creative Agency Secrets works alongside other agencies to deliver high quality marketing services to our clients.

Specialist agencies serve clients well

Few firms can now offer a ‘full service’ to clients.  Creative Agency Secrets are specialists in B2B marketing but we only offer part of the suite of services which clients need.

As a result, we collaborate with other agencies.  These may already be in a business relationship with our client or we may recruit them via our Sub-Contracted Services practice.

We believe that this serves our clients well.  By finding agencies who have specialist skills the clients can get access to experts for their full marketing needs.

Case Study of positive creative agency collaboration

AdWords – Search Engine Advertising we discussed how to optimise the client’s advertising account and were able to cross-match the search queries out of AdWords and from Analytics which enabled us to discover several search phrases which were only on one platform and could be profitably used to drive results in the other.

Graphic Design Services – a range of collateral was specified by Creative Agency Secrets and the design agency responded to the brief with the client.  As a result of discussions, the client ended up finding a better solution to their business cards and brochure and together we created a much better design outcome.

This form of collaboration is only good for the client. It allows us to stand head and shoulders above our competitors and demonstrate strong value and high quality advice to our clients.

thank you,

Image credit: Learn Russian Step by Step

And so thank you to our clients for trusting Creative Agency Secrets and to our collaboration agencies who choose to work with us in this way.
We appreciate you both.
Karen Tobeck, CFO, Monteck Carter

Karen Tobeck our chief financial officer

If you run a business and you do not employ a CFO chief financial officer may I recommend that you examine why not?

Karen Tobeck, CFO, Monteck Carter

Karen Tobeck, CFO

I have spent two years working with Karen Tobeck and value she brings far surpasses the fee I pay.

Anybody who runs a business has three skills they need, delivering the product or service, sales and finance. Few people can do two of these. Most people can do one. Nobody can do three. This means is you must identify what you enjoy doing for your business and the one area where you need another advisor.

For me, it is finance.

Karen provides a monthly check-in with me and bi-monthly business plan goal-setting and results alignment. The key to our successful partnership is that she asks the right questions and helps me to focus with calm objectivity and external focus.

Members of my mastermind group have also hired her from their businesses. It does not matter if you already have an accountant or a bookkeeper on board. I have both and neither service is provided by Monteck Carter, Karen’s firm.

If I have challenged you today please go and look at her profile and get in touch if you would like an introductory short chat.

grown ups NZ, logo for grownups

GrownUps NZ, Richard Poole interview

Richard Poole founded the website GrownUps.co.nz and has built it up into a significant media propertygrown ups NZ, logo for grownupsfocused on the over 50s market.   What we found impressive is the ease with which the site has incorporated native advertising with traditional media as revenue streams. 

He kindly agreed to be interviewed by the Creative Agency Secrets team.

  1. What is your latest work?

    I’m continuing to work with GrownUps, although the business is now owned by Cigna Insurance, having sold to them earlier in 2016. It’s been an interesting experience moving from being a small business to working with one of the world’s largest corporates, which I’m learning from. It’s been particular useful to have more governance and rigour around process and also risk. Also, being able to work with an innovative marketer and CEO from Cigna in NZ, has been very rewarding.

    Since selling the business and taking away some of those stresses that do come with business ownership at times, we’re very proud to have doubled the revenue and also site traffic YOY plus grown membership 30%. It’s genuinely a real honour that each month we get to interact with over 160,000 visitors to the site and each week, speak with around half of our 120,000 members, via their weekly email newsletter. What’s really satisfying is that we have not wavered from our original vision from 2006 when we went live with GrownUps, whereby we seek to make every day better for any visitor to the site, whether by reading an interesting article out of the 8,000 that we now have, meeting an interesting fellow GrownUps members, playing a game on the site or maybe even being inspired to book that overseas trip that they deserve and have read about on the site.

  2. What’s impressed you?

    Having never worked in a corporate, it’s been great to see that very large corporates can work well with small businesses that they take under their wing – I think you each learn really. We’ve been fortunate having pragmatic leadership, clear guidelines and an understanding that we’re best to keep the essence of the small business feeling for customers/visitors. It actually can work very well.

  3. What’s the next big thing?

    There is no doubt that my mind seldom stops for a break in terms of thinking about meeting people’s needs, which is sometimes a challenge to be honest. At present I’m committed to GrownUps so we’ll just see where that goes over the next while. I’d love to see our ‘baby’ achieve everything that we’d imagined and hope to play some part in that, if that’s wanted.

    However, I’m 44 and there are several things that I’m keen to achieve personally and for our family by the time I’m 50. Priorities in life definitely change and so I guess we’re always all weighing up how best to live our lives and what makes us happy.

 

Best books for Pitching and winning marketing work

I was doing some training with a client this week and they asked me about pitching for new business.
There are three books on my shelf which I have found useful in my 25 year career.
Shaun Varga – Brilliant Pitch – what to know, do and say to make the perfect pitch. Prentice Hall
Jon Steel – Perfect Pitch – the art of selling ideas and winning new business – Wiley
David Kean – How not to come second – the art of winning business pitches – Marshall Cavendish
Here’s a link to another article we wrote in 2012 on the topic – Best books on pitching for new business
David Kean was interviewed and I found this 50 minute audio interview useful.
https://www.youtube.com/watch?v=yHD4yx2pRx4

Personal finance website needs wordpress team

Established personal finance website brand requires WordPress and WooCommerce website support team in New Zealand.

The business runs a national business and is keen to move its website coding and maintenance to a team (they’re currently with a one-man-band).  Expertise in custom development for WordPress is essential as is the ability to provide rapid turn-arounds for ongoing site improvements.

The first job is a reconfiguration of online prospect engagement which will be a sizeable project.

Please send your business profile, details of client websites where you provide long-term support and key staff biographies.

The client would like to make a quick decision and so applications must be submitted by 5 pm Wednesday 22nd November.

Send your application to Rebecca Caroe.

How does Sub-Contracted Services Work?

We send you a brief against which you do a quotation.

We send your quote to the client who makes a selection.

You deal direct with the client – bill direct – brief direct.

Creative Agency Secrets does not take a fee from you for this work, nor do we want you to pad the quote in order to pay us commission.  Transparency is key as it builds trust.

We are frequently retained as project managers for the job and so you will find yourself working alongside us.

Are you an agency needing more work?

If you are an agency or a freelancer looking for the easiest way to get new client work – you’ve found it.

Join our “Sub-Contracted services email alert”.  Enter your details below and you’ll automatically be emailed every time we have new projects available.

Enter Your Email To Receive Our Latest Projects instantly.

From Throw Pillows to Purses: Dump Bins Are a Great Way to Display Sale Items Effectively

Clearance items and bulky products take up a great deal of space in the retail store environment. Stacked on shelves purses and pillows are clumsy and difficult for customers to sort through effectively. Candy boxes stacked neatly on the shelf is boring, but thrown in a bin adds excitement as the customer digs for their favourite one. Curiosity encourages the shopper to keep searching.

Dumpbins are a great solution for displaying sales items, grabbing the customer’s attention, and using space more effectively.

Digging for Buried Treasure

Gamification is an important aspect of marketing. It increases engagement through positive interaction. Using dumpbins creates the illusion of digging for buried treasure. Signs can suggest that there are varying values of products as well as the perfect product hidden away just for the one customer. Children and adults alike enjoy searching for buried treasure. When they find it, they form a sense of attachment to the product because of the effort they put into it. Digging for buried treasures in dumpbins adds value to the product that they may have passed by on the shelf.

Encourages Impulse Buys

Bins help create points of interaction throughout the store. They can be strategically placed throughout the store engaging customers and encouraging impulse purchases that maximize cross-selling opportunities. Impulse purchases are an unconscious emotionally driven reaction that increases the customers pleasure. Strategically placing bins of candy near movies, pillows near furniture, purses near dresses, and so forth allows the customer to imagine the need for the two together. It increases the enjoyment of shopping which also increases their final purchases. Cross promotion is a strategic way to increase the customer’s final check out sales.

Utilises Space Efficiently

Bulk products and difficult to stack merchandise are simple to display in dumpbins. These bins free up shelf space for more attractive, simpler to display items.  They turn what could be an unattractive display into a vibrant colorful one. They engage the customer’s attention and curiosity. They are lightweight and simple to move. They hold a great deal of product though they create a small footprint. It is a simple cost-effective way to display merchandise, cross promote, and encourage impulse purchases when properly placed. These small bins carry a great deal of value and effectiveness to your instore marketing plans.

Whether you are looking to improve the organization and look of your displays, move products faster, cross promote, or save space dumpbins are a great solution. They do all of these things. Bargain shoppers love the feeling of finding the perfect item, digging through buried treasure gives the sense of accomplishment and encourages them to continue to the point of purchase. Impulse buys are more frequent with the combined ability to cross-promote. These bins create a sense of fun and accomplishment for the sale shopper while giving you the added benefits of increased sales and a smaller footprint of merchandise. Dumpbins leave room for a cleaner display of full priced items on your shelves. You won’t regret adding them to your store and neither will your customers!

 

Want To Grow Your Business Online? Here’s How!

Many business owners dream of outperforming competitors through the creation of a strong online presence. If you’re ready to grow your brand online, note that the following strategies can help you do it:

1. Tap Into The Power Of Word-Of-Mouth Advertising

One of the best ways to grow your business online is through the use of key strategies such as word-of-mouth advertising. This form of advertising is empowering because it involves satisfied customers speaking positively about your brand. Because people are much more likely to invest in your brand when other people indicate that it is reputable, you want to ensure that your online marketing process involves encouraging your satisfied customers to speak positively about your product or service line. One great way to put the word-of-mouth advertising process in full effect is by asking satisfied clients to leave positive online reviews about your brand.

2. Build Relationships on Twitter

In addition to tapping into the power of word-of-mouth advertising, make sure that you begin to build relationships with your prospects through Twitter. These days, millions of individuals across the globe log onto Twitter to socialise and shop. By regularly interfacing with these individuals, you can likely gain new clients while simultaneously extending your organisation’s sphere of influence into the digital domain. Keep in mind that there’s no “right” or “wrong” way to interface with people via Twitter. The key to success is doing things that work. Thus if you find that you get a substantive response when you tweet links to your product pages, this is a solid mode of communication.

Another Twitter strategy you might choose is taking weekly or monthly polls. These polls function as a research method through which you can attain a clear understanding of things like which of your products the clients find most useful and whether or not they’re satisfied with your company’s level of customer service. You can ask all types of questions to attain this kind of information, and note that making the poll a weekly or monthly occurrence is desirable because it creates consistency around your brand and keeps prospects and clients coming back to Twitter to see what you’ll be talking about!

Note that Twitter is not the only social media channel through which you can cultivate strong relationships with members of your target market. You can also build relationships with your target market on other channels like Facebook. For example, you might run a contest via Facebook. In addition to keeping existing clients interested in your brand, this social media optimisation technique makes your organisation more visible to prospects, thereby increasing the likelihood of you broadening your base of loyal clients. Note that in addition to offering clients SMO services, companies such as Solid Cactus are pleased to provide people with virtual office services.

3. Begin Using The Right Software

One final strategy you can implement to optimise your online presence is using the right software. This isn’t necessarily a digital marketing strategy, but it is a technique that can clearly take your efficacy in the internet sphere from average to awesome. For example, the use of customer relationship management (CRM) software will help optimise communication between you and clients in the online realm because the staff will have up to date, detailed information regarding former interactions with the customer in question.

Start Growing Your Business Via The Internet!

Three strategies that can help your company cultivate a stronger online presence include word-of-mouth advertising, building relationships via Twitter, and using the right software. Start using these strategies now so your organisation can become an increasingly dynamic force in the digital sector!

Web Security from an SEO Perspective

At the end of November, we will be partnering with Acronym to bring you expert insights on how web security plays an integral part in your Search Engine Optimisation (SEO).

There will be a focus on incremental gains made by doing ‘the basics’ really, really well and using marketing experiments and careful measurement to create the winning formula for your marketing.

Learn more about website building services, web-enabled business systems and what you can do to ensure they are ready for google optimisation.

About our speakers

  • Dave Allum (General Manager of Acronym)
    With a background in engineering and marketing, Dave is able to deliver expert advice on how ICT can help facilitate business goals according to respective IT requirements and business needs.
  • Rebecca Caroe (CEO of Creative Agency Secrets)
    An experienced B2B expert, specialising in direct response marketing and new business development.

Wednesday, November 29, 2017

7:30 am-9 am

Microsoft House

Level 5, 22 Viaduct Harbour Ave,

Auckland 1010

Use the code FIREWALL50 for 50% off!

RESERVE YOUR SPOT

Ask Me Anything (AMA) with Rebecca Caroe

How is your marketing going?   If you could make one change to your marketing for 2018 – what would it be? (Be brutally honest, tell us what being in control would mean to you).

Now’s your chance to start that change.

Rebecca Caroe is doing a national tour visiting these cities
  • Christchurch 24th November, 2017
  • Tauranga on 27th November, 2017
  • Wellington on 28th November, 2017
  • Auckland on 1st December, 2017
  • Blenheim on 4th December, 2017
  • Queenstown on 7th December, 2017
Meet Rebecca in the morning – anytime from 7 am to midday and get your marketing questions answered, so you can make that change happen for 2018.

Why should I?

Getting expert and independent advice will help you find out if you are doing the right things, whether a change could help your business and give you peace of mind.
Rebecca wrote on LinkedIn recently about “rip-off” marketing agencies and what best practice for Adwords and SEO should be.
She will showcase the Creative Agency Secrets local marketing process and you’re invited to come and learn.  Just tell us you’re available and we will send you the details and where to meet.

 What you could learn

  • How to test your business website is working
  • 8 top tips for local marketing (that you can do yourself)
  • How to make the one change you most want in your marketing
  • Why personalised coaching to learn skills is better than a training course
Doing the right thing at the right time with the right tools is what you need.  So ask Rebecca when she´s in your town.
Are you ready to raise your game for 2018 and improve the return on investment from your marketing spend?
Just tell us you want to meet and we’ll do the rest.  No charge – just invest your time and Rebecca will do the same.
Looking forward to meeting everyone.