5 Things to Consider When Reaching Out to Bloggers

Bloggers are continuously being sought after because of the relationships they have with readers. When you are going to reach out to a blogger to make a connection, there are things that you should do and things that you should avoid. As you learn more about blogger outreach, you can work to improve your authority […]

How To Create A Powerful Phone Call Strategy

How To Create A Powerful Phone Call Strategy

Phone calls are among the communication channel that businesses use to connect with their customers, business partners, vendors, and prospects. More often, phones are used to make outbound calls with a view of generating leads for the business. Call agents make calls to promising leads to encourage them to purchase an item or subscribe to […]

NZ Ministerial briefings

Marketing and politics

Anyone who is updating their marketing plan or business plan knows that there’s a section that includes strengths, weaknesses, opportunities and threats. And within this section is the PEST acronym for political, economic, social and technology – all areas to consider where changes may come from that affect your business. How to assess politics for […]

What to Look for in an Online MBA Programs

Every year, a little over 135,000 prospective students apply for MBA programs across the United States. MBA programs are a popular option for those who desire to work in a variety of business fields. As the next group of applicants prepares to begin their journey, it is important to answer one question: which MBA program is right […]

container ship

Where did All the Freight Containers Go?

The freight shipping world continues to go through its gyrations and disruptions that started with heavy impacts in Spring 2020. Now, in the latest chapter of issues, the cost of freight shipping out of China to overseas destinations has skyrocketed. Combined with a systemic shortage of containers internationally, the price tag on moving a container […]

Digital marketing 2021

The Bigger Picture of Digital Marketing in 2021

I have a good website and products.  My social media marketing is not resulting in sales.  Do I need a media expert? Analyse past sales patterns My view is that whether your social media drives sales or not depends on your industry and your target audience. For the vast majority of businesses, social media does […]

cyber security, masked hacker

The Cyber Security Job Gap

Concern continues to mount over the shortage of skilled cyber security experts. Companies across the globe, regardless of industry, are unable to source the talent they need to build defences against threats that are increasing in sophistication and volume. There is a disproportionate rise in threat levels and not enough people entering the workforce to […]

Brainstorming Brand Names

Brainstorming brand names is hard. As a B2B Copywriting expert, here’s my copywriting method. Brand names require a different approach Start with blank paper and write down ANYTHING. One line per name choice. Dump down any words which could be part of your brand name. Then do individual words – and create 2 and 3 […]

Generate Business Domain Name Ideas That Give You a Competitive Edge

Have you ever noticed that some businesses have these epic names that make it easy for them to market and go viral? You can’t choose a name at random and hope for that kind of success. You need to be careful about the selection process. By generating ideas that give you a competitive edge, the […]

Trollishly bad practice viral campaign

How much work does going viral take?

I like being flattered as much as the next social media expert. [I’m not a guru by the way]. And responding promptly to media enquiries is best practice. Here’s an example of a social media agency running a project which wasn’t quite what I expected. Learn from my mistakes. Anatomy of a viral social campaign […]