click stream, analysis, email click

Click Analysis to raise ROI

Take a look at your most recent email marketing campaign and review where people clicks and how many people clicked on each link. I found that we were getting a lot of clicks in an unexpected place and we were able to correct that in our next campaign iteration. I also recommend a chrome extension […]

Marketing for short planning horizons

Messaging for marketing campaigns during Covid19 We realise the super-short time horizon that we can work on. Plan for the immediate future. Do campaigns that work within a 1 week time horizon. Look at Superdrug’s campaign – be kinder and make smarter choices for our planet and the relationships between brands and customers. Be cautious […]

Klaviyo, retail, US checks

Will consumer spend recover after Lockdown?

When will consumer spending get back to pre-Covid19 levels? It’s a gigantic question with huge implications for marketing and the world economy.  Early clues are coming out and if you know where to look, you will be able to improve your marketing planning. Frontline consumer research This week I saw two research reports which start […]

advertise, adwords, Lockdown advertising

Restart advertising now

The top of the funnel is ready to be filled again. It is imperative that all marketers restart advertising and early-stage communications. We look at Google AdWords and the Google AdWords optimiser AI software. Would you consider doing mini videos? We get good feedback from these ones.   The Superdrug campaign Catch up on past […]

Marketing after lockdown ends

Post-lockdown marketing is not going to be anything like we did before.  There are new constraints and new opportunities – it’s up to us to start to find what these are new. Start preparing for Level 3 marketing One accounting firm offered to open their ‘little black book’ to source helpful contacts among their clients […]

Marketing funnel improvements

Continuing my lockdown series of mini videos for marketers. How can we improve funnels to get more revenue per customer? Thank you page should include an upsell Offer a phone call to discover more and suggest solutions. This works particularly well if you are selling services.  For products you could use text chat on the […]

lockdown customer survey

Customer survey during lockdown

Continuing our series on lockdown marketing tips – how about doing a survey of your customers? One goal Few questions Allow freeform answers as well as picklists Make a valuable offer at the end.   No related posts.

Analysis of CEO message to customers

Writing tone of voice aligned with brand values is a powerful marketing tool. This email is so powerful because the structure of this message is aligned to brand values open Reminder of their mission  Then acknowledge pain New tools that support their community Sign off with a humble acknowledgement The full text Dear SoundCloud Creators, Since our […]

Rush into eCommerce during Lockdown

Today’s first quick marketing tip is about Competitor analysis – find out what your competitors are doing to market at this time Open a search window and type your brand name vs. Wait and see what auto complete suggests. Then do it again for the suggested name. I did the Warehouse vs and it suggested […]

Messaging frequency in Covid19

How frequently should you message your customers during the Covid-19 lockdown? Google my Business has a new tab with Covid19 status for your business – useful to update folks if you are open or not. And the new Facebook layout seems to have relaxed flood control for messenger.   No related posts.