Podcasts – the last internet landgrab?

Podcasts are growing so fast that the big-money VC community have started to throw funding towards podcasting platforms. Last year Spotify got in on the act with three podcast business acquisitions and now the mega-big guns of Luminary will launch with a premium paid offering of exclusive podcast content. Internet land grabs for all Since the […]

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Pitching podcasts

I wrote this answer to What is the best way to pitch podcast hosts on being a guest. This process works for being a guest or as a host, inviting people to be your guest. As with any sales job: Find out what the podcast host’s topics, influences and areas of interest are Judge whether […]

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LinkedIn changes you need

Sometimes I just discover things by trying something new. Did you know that you can find people on LinkedIn using their partial email address? I had met a lady whose surname I didn’t know – but I had her email on the meeting calendar invite – amandam@thisbiz.com [that’s not a real address]. And so I […]

Tax podcast, B2B marketing, Content marketing podcast,

B2B Podcasting rises

The rise of podcasting as a medium to reach and influence audiences, grow brand awareness and promote your business continues. I’m delighted to announce that Terry Baucher, a self-confessed “Tax Nerd” has launched his podcast – The Week In Tax with the help of Creative Agency Secrets. Terry has long been a broadcaster called on […]

Christchurch and Creative Commons

I care deeply about the Creative Commons movement – this blog has been licensed for share-alike attribution since it started in 2006. The Christchurch massacre on Friday has highlighted one of the challenges of modern media. How to stop bad stuff being shared; and the converse, how to preserve good stuff for future use. The […]

customer review, 5 star review, happy customer review,

Customer Reviews – what about the bad ones?

Reviews are essential for businesses building brand visibility online. But bad reviews make my toes curl. Sometimes they are fair, sometimes not. What can the marketing team do about this? Different pathways for different reviews Treating different customers differently is a core principle of good CRM. But until the review is published, you won’t know […]

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Podcasts for event promotion

Podcasting is going mainstream – it’s the newest part of content marketing and frankly it’s about time! Many people have been producing independent shows in voice format for years – I started one for my sport in 2013 – but only in the past year have brands started to get on board. So why podcast […]

Follower Count , LinkedIn, B2B marketing, social media marketing,

Advance your LinkedIn focus

Many B2B marketers and brands are using LinkedIn intensively as a channel to market, building awareness and interest in your offering. LinkedIn is NOT EFFECTIVE a direct marketing channel – it’s for brand marketing. Today I have a challenge for you. Followers. Who follows you? Go to your LinkedIn page and log in. Then navigate […]

Key Website Creation Tips You Can Learn From A Graphic Design Course

A website’s success is often dependent on its design flow, cohesiveness and content. This is the reason as to why a lot of User Experience experts (UX) are also adept in graphic design. One of the best ways to create a good user experience is by having a clear grasp of design principles. Here’s some […]

Adoption curves for MarTech

This past week has seen a “Sweeper Wave” of coinciding reading and researches which tell me one new thing – podcasting for business content marketing is now going mainstream. First let me explain the sweeper waves – I was on holiday on the Coromandel Coast and a sea swell off the west coast caused occasionally […]