delete profile, crm for B2B

Unsubscribing and deleting databases

Have you checked you whether your CRM allows users to completely remove themselves from your records? I find this a frustrating issue as a marketer. I want to know that you once had a relationship with us; but I respect your choices (and privacy legislation). A Pleasant Surprise When I received a notification that “You […]

ecommerce, phone black friday deals

The Pros of E-Commerce

Online retailers offer cheaper prices than their brick-and-mortar counterparts because they do not burden overhead costs. They also benefit from lower operational expenses, enabling them to pass savings onto the consumer. Below are some of the benefits of E-Commerce: Convenience E-commerce allows consumers to shop from the comfort of their own homes. There is no need […]

privacy act 2020, NZ marketing association, B2B marketing,

Direct Marketing Best Practice Guidelines

Published by the Marketing Association (New Zealand). Download the full Direct Marketing Best Practice Guidelines. Good advice here for: Legal collection of personal information (13 Principles) Storage and security of data Access and disclosure Maintenance of data Removal / suppression of names from databases Data selection tips (list brokers) Data warranty register No related posts.

SEO copywriting, keyword check

Website copy testing for SEO

I hired a copywriter to do the website home page – but how will I know if what they wrote WORKS? Great question – I got this from a customer who did not hire me… but had the savvy to ask the right question. It looks nice but is the website home page copy doing […]

Hello sign

B2B email spam laws

A refresher for on the rules around sending email (and SMS) to prospects. New Zealand privacy and email marketing With regard to the NZ Privacy Act 2017 and updated 2020. Top level obligations Be transparent. Don’t hide anything. Make sure you have consent. Always give people the opportunity to opt-out or unsubscribe. Deemed consent is what […]

midlife women, Briscoes lady

Marketing and Midlife

I am a woman on a mission. To raise the visibility of midlife women in the media. Why? We are a sizeable population, we make around 50% of buying decisions and we are IGNORED by mainstream media. This has to stop Midlife is the age from 45 to 70 where women are in their prime. […]

customer persona templates

Marketing personas lack one big thing

Working with a client who needs to develop customer personas, I did some research and found a load of good articles on how to write a customer persona [links all at the bottom of this page]. So far so good. but on closer reading it’s clear they are all copying each other. Content Marketing needs […]

instagram, real estate agent marketing

Real Estate and Instagram

Do real estate agents get good marketing returns (listings and sales) from Instagram? Great question – and one worth answering before you decide to go all in on social media marketing. You first have to find out is your target audience on Instagram? Do they think about real estate while using the platform? Will they […]

Nudgestock, behavioural economics

2021 Marketing Trends

Yes I hate that headline too… but I can’t work out the best way of listing three helpful things which I’m working on without it becoming a silly list headline. Live with it. The year data became grown up If you aren’t working with competent amounts of data insights and analytics yet, this is your […]