New Business Development.

I’ve got a new job in business development – what do I do first?

A prospect has asked us a question: What should be the best approach to winning customers in this new role of a business director? My answer is short Find out what methods worked best in the recent past.  Appraise the past 2 years of new business wins (if B2B) or past 4 months (if B2C) and […]

3 Essential Steps to an Effective Customer Service Process

Does your business have an effective way of dealing with customer service letters? Recently I conducted some research on how best to answer customer complaints and enquiries with some surprising results. Some of the businesses that I contacted had a poor process of dealing with customer enquiries and complaints, don’t be one of those companies! […]

Google Webmaster Tools

Google XML Sitemaps Increase your SEO – Check Now

SEO is an important part of an online administrator or digital content manager. An effective website is not just appealing to human visitors – they are also be easy for online spiders and bots to understand and “crawl” their content. That is why XML Sitemaps are important – They tell the machines where each page […]

Global vs New Zealand awareness of native advertising

Copyblogger published a great infographic and detailed survey on what people thought native advertising is all about. And  we did our own mini version for respondents in New Zealand. Whether you fall into the “I know it” or the “I know nothing” group, we would love to get you along to contribute to the debate […]

How do I get funded startups to buy Content Creation services?

A Question we answered on Clarity.fm.   We recently launched content creation services. (Article creation, infographic design, etc) We have 3 funded startups that we currently work with. Acquired through my network. How can I get more, what would be the best way to do this? Have a solid new business development process and an […]

How to improve a ‘cold’ email introduction

Many businesses use direct email and purchased mailing lists for new business development.  It’s a tried and tested technique. But it only works when you have a VERY compelling and well-written message. Here’s an example we received Would you like to have just one invoice to pay every month for all of you property maintenance? […]

10 Year Anniversary

10 Year Anniversary Promotion

In a previous article, we discussed ways in which you can promote a business anniversary. Recently, one of our clients celebrated their 10th year in business. To celebrate, we did three things. We created an eBook to highlight the changes in the industry over 10 years and where the next 10 years may take them, […]

copyright & trademark symbols

The Legal Side of Marketing – what you need to know

Whether you are a young entrepreneur looking to venture out into the world of small business, or you are a high level marketing firm, you need to fully comprehend the ins and outs of basic marketing and law.  It’s important to know what will get you (or your clients) in hot water, or even worse, put […]

Bloggers Club NZ website

Interview with Jenene Crossan, NZ Girl

Jenene has an enviable track record as an internet entrepreneur. What made you pick the internet The first part was to be young enough – when I first went into this space I was a teen, it was a natural part of where things were going.  For years I’ve used the descriptor if you’re on the […]

Internship at Creative Agency Secrets

My time as “The Intern” My name is Johan Ericson and I’m a marketing student from Sweden. I’ve just completed a three-month internship at Creative Agency Secrets and feel that in a short space of time I’ve learned a lot. Aside from having the benefit of getting to know the people and work environment at […]