I got this question from Quora and here’s the answer I submitted.
How can e-commerce companies encourage customers to submit reviews?
There are ethical methods and less ethical methods of getting client testimonials for ecommerce.
A bribe is not ethical – but people do it. Give us a review and get a coupon / discount / freebie.
Tools for encouraging reviews
There are paid services that encourage customers to submit reviews, or you can set up an automation inside your ecommerce shop (integrating with AgileCRM, MailChimp, TrustPilot or similar).
My preference is this: two weeks after the purchase, set up an automation in your email sending out a message. Sample messages are below.
Another thing you can do is buy a reviews service – SellerLabs is a good one for Amazon sellers. Learn more about this on eCommerceFuel | The Private Community for 6 & 7 Figure Stores
The links are very important. The three below are for a client and setting these up correctly is key. Get in touch if you’d like this set up for your shop.
Note that at the time of writing, Facebook’s terms of service expressly forbid asking for comments, reviews or tagging friends in exchange for free product.
Amazon also forbids offering free or discounted product in exchange for reviews.
Customer Feedback Email templates
Thank you for buying XYZ PRODUCT – we hope it’s arrived and everything is in order. Your experience is very important to us and we learn a lot from your feedback. Please tell us how we did by leaving feedback on one of the links below.
Thanks very much
And if you are a services company….
Your experience with XYZ SERVICE is very important to us and we learn how to improve our service from your feedback. Please tell us how we did on your recent job. We would love to hear your feedback.
Can you take a few moments to follow one of the links below and give us a review:
Blowing our Creative Agency Secrets trumpet
I’m inordinately proud of my team. This is what they’ve achieved for our brand when you search for creative agency Auckland.