10 marketing strategies for a local business

Great question – local marketing is absolutely essential nowadays.  Especially as few people are navigating social media looking for tooth whitening services, these will become more profitable than online over time.

Here’s a quick list of tools I suggest using to bolster your current work. 

1. Set up a Google My Business account and get it address-verified (they mail you a code)
2. Keywords – ensure city/ town / suburb / state or county are all included in metadata
3. Directory listings – Get yourself listed on free and paid sites.  If you can afford a small spend www.brightlocal.com is worthwhile
4. Use Facebook local targeting for advertising / brand building
5. Set up Google Alerts for key phrases in the news that could allow you to comment / contact / build a mailing list
6. Join the local Business Associations and contact all the relevant local business members
7. Go to Networking events (BNI, Chamber of Commerce, Meetup.com, Eventbrite)
8. Get happy customers to write Testimonials on Google My Business.  Also, reproduce them on your website
9. Use media relations to get articles in local newspaper, local radio, local newsletters, (check out Yahoo Groups for local lists)
10. Ask for Referrals – by sending two business cards with your invoice
11. Make specific requests for social sharing via your accounts
12. Surprise and delight the customer – e.g. pay it forward – you pay to have your teeth whitened, and I give a free treatment each month to a deserving individual and use that for publicity.

I hope that gives you a load of great ideas to be getting on with. 

But if you’d like specific coaching on what to do for this client – get in touch.