How To Introduce A Business By Email
Connecting two compatible businesses with each other can be one of strongest networking tools for you and other businesses. By connecting the groups, not only are you solidifying your own network, but also helping the two businesses who may be able to benefit each other.
But often times this can be difficult over email.
In my networking group, we’re working hard to make it really EASY for members to introduce each other to new prospects and new clients.
I was asked by the group to help coach them in the best way to write an introduction that others could use. So let’s say you wanted to introduce my firm to another business. Here’s how you would do it.
The 5 elements of an effective email introduction
- Introduce: explain why you sent the email
- Start: with their one-liner…. who are they and what do they do
- Build: with an example of their work for someone you both know, preferably. If you can’t say you have worked personally with them, a mutual acquaintance is a positive reinforcer.
- Memorability: Add an anecdote that describes your experience – if you can make it funny, cute or WOW that’s best but not strictly necessary.
- End: Include all the information they need to continue a dialogue without you….
We plan on creating a shared document for everyone so they can cut/paste the text into emails for business referrals for new business development.
The best introductions are when you’ve spoken personally to both parties. NOTE not emailed, spoken….
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