Entries by Rebecca Caroe

Fresh ideas for your digital marketing

Self-education is important in life and particularly in digital marketing.  So many people tell us they “don’t know where to start” or “am I getting good advice?”.  And so we always say, go and research the topic.  Find out as much information as you can and become informed. One way to shortcut this research process is […]

10 marketing strategies for a local business

What are some breakthrough marketing strategies to grow and scale a local business? Local teeth whitening business, already doing FB ads, Instagram ads, Adwords, little bit of content marketing on YouTube and will be “scaling” those channels over the coming weeks/months, but wanted to know about offline strategies or where else online I can get […]

Digital Day Out #ddo16 conference notes

Dan Waugh, Comvita Marketing is about creating emotive experiences with a product or service.  Dan Waugh works for Comvita as a ICT / futurist. Virtual reality enables you to create an emotive experience that’s better than video.  Dan showed us a real video they shot in 360 video of Manuka bee hives to get experience as a […]

Step 5: Relationship development

This fifth step is where the hard work, diligence and persistence pay off in your search for success in new business development. People buy from people they know, like and trust and so having an active relationship with prospects who remember your name when they want to and can get in touch with you easily […]

Should I accept Guest Articles on our website?

Do you get emails from content marketers offering to give you articles to publish on your website? Sometimes these can seem suspicious because they come from an unfamiliar email.  And so I thought this was a good time to review the opportunity that guest articles offer to business websites. Is it on-topic? A client of […]

How to Get Leads from your Business Website

This speech was given to the Grey Lynn Business Association on 10th June 2016.  It includes tips on testing how your website is working, 12 ways to make local marketing work including inbound and outbound marketing tactics. How to Get Leads to your Business Website from Rebecca Caroe No related posts.

Case Study: zero to local hero for manufacturer

Auckland manufacturing firm, Cabjaks makes kitchen cabinets.  They worked with Creative Agency Secrets for 3 months to improve their keyword natural search results, SEM and on-site keyword SEO. Summary of outcomes: Adwords results In January when we started they sold a small amount of goods based on clicks from Adwords. By March the revenues from Adwords clicks were […]

Step four: Profile raising for new business

Getting well-known for what you do is a very long-term process. But this should not deter you because it’s relatively easy nowadays to become known for a specific skill or product.   Becoming famous for being good at what you do in a public forum takes a few simple steps, repeated. The goal of this […]