A client writes I have had two requests come in over the last 2 days for an e-book – should I do one and what will it do? Also should we run a meet up each month? An ebook is a great marketing tool because it can achieve several objectives Showcase your skill / expertise […]
What does your company do as far as embracing diversity within the work place? Poly Emp Employment & Advisory Service is a supported employment agency that works with young people that have learning and intellectual disabilities. We place young people that want to work into mainstream employment. To do this we actively market to work […]
Rebecca got interviewed on the hugely popular Getting a Grip on Time Podcast with Robyn Pearce last week. The discussion focused on how business owners can adapt to work with the Miliennial generation who are coming into the workforce. Creative Agency Secrets has an intern programme and so Rebecca has had a lot of experience […]
We had a great event with MyHR this morning to answer this question for business owners. Clue – the answer is “yes”! The longer answer is that it will probably only be a total destruction if you do not have clear policies in place or if your company has something to hide and is not […]
More and more businesses are beginning to see the benefit in strengthening the connection between their marketing and human resources departments. When technology is used in combining the resources of HR and marketing, it can certainly have a positive impact on both departments. Technology ensures that everyone in the same company has access to the […]
The blogging concentrated team runs the Amplify podcast and invited me on as a guest last week. We talk about bookmarking services – our favourite ways of saving and sharing web links and also tech companies in #Dunedin. Listen to the Amplify Podcast episode (25 minutes). Why appear on Podcasts? I was curious about how […]
Linda Horton from Bermuda makes amazing Bermudan Black Rum Cakes and is planning a 30th Anniversary Marketing event. Here’s what we recommended Create a special cake (unique box, big plus small cake in one box, different sizes, multi-buy) Use your database of past customers and create a mailing campaign Create a landing page on your […]
We get asked all sorts of things by clients and this morning an electrician startup asked us “Got a recommendation for a job sheet and accounting app that also incorporates inventory management?” We did some research among our clients and contacts and found two options for them to check for inventory management and time management. Two videos […]
I came across a curious slide deck recently called “How to Switch Accountants” published by an accounting firm. Now why would a firm choose to tell their clients how to move to another service provider? Thinking more deeply it was immediately clear – this firm was using sophisticated psychology in its marketing. Let me explain […]