We get asked all sorts of things by clients and this morning an electrician startup asked us “Got a recommendation for a job sheet and accounting app that also incorporates inventory management?” We did some research among our clients and contacts and found two options for them to check for inventory management and time management. Two videos […]
I came across a curious slide deck recently called “How to Switch Accountants” published by an accounting firm. Now why would a firm choose to tell their clients how to move to another service provider? Thinking more deeply it was immediately clear – this firm was using sophisticated psychology in its marketing. Let me explain […]
Business websites are no longer a ‘set-and-forget’ business asset. Any website which you haven’t touched for months or years is depreciating faster than melting ice cream in summer. It is not helping your business. The race to perform on Google was thought to be an un-winnable chase for small businesses who don’t have huge marketing […]
Regardless of what type of business you run, or what industry you operate in, there’s no question that customer service is a big part of your day-to-day affairs. With the ongoing, 24/7 cycle of email, text, and social media, there’s no reason not to get back to customers who contact you in a timely manner. […]
The Blogging Concentrated team are coming to New Zealand in May from 1st to 9th 2015. Creative Agency Secrets are their hosts and we are running one-day training events in Auckland, Wellington, Nelson and Christchurch for you to learn about how to make your business website effective as a marketing and sales tool. Ahead of the […]
Yes I’m asking you if you drive business success from your website? Is someone in charge of making your firm’s website successful? Making the websitedeliver business goals? It doesn’t matter if you’re self-employed or work for a giant corporation, if you have a website we will teach you how to drive proactive success with Blogging […]
Huge thanks to Amaka Gessler for inviting me to the Entrepreneur Networking with a Twist Meetup last night. I promised to share my slides and have also pulled together a listof all the other material I shared. Here’s Amaka’s notes from the talk. Rebecca Caroe Speech Slides As promised, here are my slides and links […]
Occasionally I receive the PERFECT message – well-written, timely and full of lessons to copy and adapt. Copyblogger Media is running an event and…. well you work out why you think they needed to write this message. Use the same paragraph topics if you need to use a similar tactic to fill your event with […]
We’ve been researching sliders on website home pages for a client. His designer has come up with two website layouts and one includes a slider. My instincts say “don’t do it” but I need justification. My search shows up four great articles – note most of them recommend alternatives and all of them say that […]