I was at a networking event yesterday and the Sales Lady from Facebook New Zealand was presenting. She made this statement Google is advertising around intent; Facebook is about demand generation And it started me thinking. Google – yes I get it – the intent is shown by your search string. Facebook’s claim is harder […]
Getting in front of the people you want to sell to is difficult. Hell, we even wrote a how to manual about ways to research and find contact details of people online. GoHachi threatens to make this history with its network-of-networks approach to business referrals and introductory sales. I was an early beta tester and […]
Copywriting for new business development involves meeting and starting conversations with new people all the time. Sometimes, you have to write to someone you don’t already know and this is called “a cold” email. I just received this one – and I think it’s quite good. Hi Rebecca, I bet you’re inundated with emails […]
Ever got an introduction to a new business prospect and wondered why they didn’t reply to your email enquiry? Let us show you how to guarantee they read your message Scenario: Rebecca (that’s me) introduces you to Jonathan Lewis. Hey, you should meet Jonathan, I’m sure you guys could work together. What happens next is […]
September is the time business gets down to work after the summer break. Blair Enns at the Win Without Pitching team say this is the perfect time to clean out your list of prospects and new business opportunities. Find out which ones are going to buy and which aren’t worth your time chasing further. Blair […]
Reading a great post about the lack of scalability in the creative agency business model is a great reinforcement for me and validation of the business that we run here at Creative Agency Secrets. Years ago I realised three things No agency staff are trained on how to do biz dev A process must underpin […]
THis week I’m focusing on a client whose website was not showing up on Google – not for pages and pages. He knew this was a problem and had been overcoming it by paying for SEO to put it onto the top of search. But he knows this is a short term solution which he […]
The Economist digital adverts on their app has an interesting native advertising content link sponsored by GE – it’s all about clean energy. A web page clearly with the Economist website layout and with their header – but independently closable (the X in the top left corner). All driven off a full page advert in […]
Wildfire was one of the first apps we found to do promotions on the Facebook platform. Founded by cool Kiwi entrepreneur Victoria Ransom, they got bought by Google and have clearly been spending time refocusing their work onto large customers who can afford $2,500 per month fees. The little people will have to go elsewhere […]