I teach a lot of my clients how to use freelance platform marketplaces as a way to find good marketing support contractors. Upwork is a popular platform. But getting the best out of it depends on one very important skill – briefing. How to brief a marketing job A well-briefed job produces the desired output […]
A reader sent me this question I am about to “Go Live” with my website and Facebook pages. I am a sole trader, working with teams to challenge the way they operate / lead. In the past, my business was gained by reputation and word of mouth. Now that I am on my own, I […]
Digital strategy and your website in 2021 is the title of a seminar I’m giving tomorrow (sign up here). And I’ve been revising and updating my slide deck for the event. This is a training session have been doing since 2014 with no change in the title and quite a lot of change in the […]
Helping others get a career ‘step up’ is important work. I’ve been working with OneUpOneDown and their inspirational founder Natalie Robinson to help my own transition towards governance work. She asked me to share my career story – and so I did. It’s an article on their Career Stories blog. Learn from others What I found illuminating […]
Voice – the oldest marketing and sales medium in the world and said to be “the second oldest profession” has now become the newest most exciting social media. This week I have been doing a telephone survey and the freshness of insight I gained from speaking to real people whose job depends on having a […]
Bloggers are continuously being sought after because of the relationships they have with readers. When you are going to reach out to a blogger to make a connection, there are things that you should do and things that you should avoid. As you learn more about blogger outreach, you can work to improve your authority […]
Anyone who is updating their marketing plan or business plan knows that there’s a section that includes strengths, weaknesses, opportunities and threats. And within this section is the PEST acronym for political, economic, social and technology – all areas to consider where changes may come from that affect your business. How to assess politics for […]
Every year, a little over 135,000 prospective students apply for MBA programs across the United States. MBA programs are a popular option for those who desire to work in a variety of business fields. As the next group of applicants prepares to begin their journey, it is important to answer one question: which MBA program is right […]
The freight shipping world continues to go through its gyrations and disruptions that started with heavy impacts in Spring 2020. Now, in the latest chapter of issues, the cost of freight shipping out of China to overseas destinations has skyrocketed. Combined with a systemic shortage of containers internationally, the price tag on moving a container […]