Today’s first quick marketing tip is about Competitor analysis – find out what your competitors are doing to market at this time
Open a search window and type your brand name vs.
Wait and see what auto complete suggests.
Then do it again for the suggested name. I did the Warehouse vs and it suggested Kmart. Then I did Kmart vs…
Set up your online shop
Getting online for ecommerce is happening for many brands due to the lockdown.
Ensure that your proposal suits your current need, the speed you need to roll it out and the ability of your marketing team to execute.
The video explains why.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-04-02 17:05:082020-04-02 17:07:35Rush into eCommerce during Lockdown
How frequently should you message your customers during the Covid-19 lockdown?
Google my Business has a new tab with Covid19 status for your business – useful to update folks if you are open or not.
And the new Facebook layout seems to have relaxed flood control for messenger.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-04-01 09:00:422020-03-30 18:15:20Messaging frequency in Covid19
There are 3 types of message – two are a waste of time and effort.
Focus appropriately.
Give clear messages.
Understand the customer’s point of view.
Be practical.
Help others to stay within the Government’s Level 4 guidelines.
Subscribe to get these short update videos in YouTube or LinkedIn and please pass them to folks who need help.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-03-30 15:19:442020-03-30 15:21:37How to write a good Covid-19 email
Our team brings you the news about our economy that requires intensive investigation, providing an important resource for Kiwis who want to make well-informed financial decisions. Your contribution fuels our capacity to provide independent reporting & analysis, while also keeping our site open for comments & community engagement.
A case study – the client supplied the text at the top.
It was from a popup on their website. But the display required the prospect to scroll to read it all.
I re-wrote the copy into two versions so they did not have the scroll bar appear and also to give a slightly different emphasis on the messaging.
Rewrite copy version 1
Our reputation is built on expert news reporting on the NZ economy. We are an important resource for Kiwis making well-
The chosen version published.
informed financial decisions. By paying to support us, you’re ensuring we continue to be an independent, powerful media site where our analysis and your commentary builds a robust community of interest.
Notes:
Shortening New Zealand to NZ is not my preferred way of writing, but suits this situation.
The focus on expert news is secondary to the informed financial decisions
Strong adjectives and a clear expectation of what the outcome will be
Rewrite copy version 2
We specialise in news about the NZ economy which takes intensive investigation and journalist resource. Our reputation is built on helping Kiwis make well-informed financial decisions. Your support means we can continue independent reporting, expert analysis, and enables moderated commenting on the website.
Notes:
The focus is on the quality of journalism comes first
The reader’s desire for decision-making secondary (at this time of Covid19 – most are reading news pages)
Many like the ability to comment. Many news sites have withdrawn this feature.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2020/03/Interest-logo.png222788Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-03-26 15:44:202020-03-26 15:44:20Copywriting to shorten marketing messages
We are focused on growing mailing lists as a clear goal during the #Covid19 #lockdown.
Here’s the detail of our campaign so you can copy it for your brand.
Clear goal
Free content
Landing page
Paid content
Podcast
Social promotion and sharing
Anatomy of a list growing campaign
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-03-26 15:30:382020-03-26 15:30:38Anatomy of a list building campaign
The new “Off-Facebook Activity” tracker launched this week spits out a list of the apps and sites that share your activity with Camp Zuckerberg. The platform can see when you visit a website or open an app, or add an item to your shopping cart, just to name a few examples.
I just did a check on Facebook of all the brands who have set a tracking pixel for my website visits.
526.
Wow. I mean, really – that’s a lot.
These are the most recent brands tracking me with a FB pixel
If you want to check your own, here’s how.
Navigate to your Facebook activity list by clicking background information about “Off Facebook Activity” and on right side “What you Can Do”. There are also informational help tabs.
Where to click to find your off Facebook brand tracking
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2020/02/Off-Facebook-Activity.png1186814Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-02-13 10:54:572020-02-13 10:54:57Which brands are tracking YOU?
Rush into eCommerce during Lockdown
/0 Comments/in B2B, B2C, Marketing ideas, Recession /by Rebecca CaroeToday’s first quick marketing tip is about Competitor analysis – find out what your competitors are doing to market at this time
Open a search window and type your brand name vs.
Wait and see what auto complete suggests.
Then do it again for the suggested name. I did the Warehouse vs and it suggested Kmart. Then I did Kmart vs…
Set up your online shop
Getting online for ecommerce is happening for many brands due to the lockdown.
Ensure that your proposal suits your current need, the speed you need to roll it out and the ability of your marketing team to execute.
The video explains why.
No related posts.
Messaging frequency in Covid19
/0 Comments/in Email, Social Media /by Rebecca CaroeHow frequently should you message your customers during the Covid-19 lockdown?
Google my Business has a new tab with Covid19 status for your business – useful to update folks if you are open or not.
And the new Facebook layout seems to have relaxed flood control for messenger.
No related posts.
Proactive Recession Marketing
/0 Comments/in Recession /by Rebecca Caroe3 things you can do today to help your business through this recession.
No related posts.
How to write a good Covid-19 email
/0 Comments/in B2B, Digital media, Direct Marketing /by Rebecca CaroeThere are 3 types of message – two are a waste of time and effort.
Help others to stay within the Government’s Level 4 guidelines.
Subscribe to get these short update videos in YouTube or LinkedIn and please pass them to folks who need help.
No related posts.
Crisis Communications Rule of 3
/0 Comments/in B2B, Email /by Rebecca CaroeWhat can brands say to their customers now it’s clear that business as not-normal will continue?
– two content messaging ideas are in the video
3 rules for crisis communications
No related posts.
Copywriting to shorten marketing messages
/0 Comments/in B2B, Copywriting /by Rebecca CaroeA case study – the client supplied the text at the top.
It was from a popup on their website. But the display required the prospect to scroll to read it all.
I re-wrote the copy into two versions so they did not have the scroll bar appear and also to give a slightly different emphasis on the messaging.
Rewrite copy version 1
Our reputation is built on expert news reporting on the NZ economy. We are an important resource for Kiwis making well-
The chosen version published.
informed financial decisions. By paying to support us, you’re ensuring we continue to be an independent, powerful media site where our analysis and your commentary builds a robust community of interest.
Notes:
Rewrite copy version 2
We specialise in news about the NZ economy which takes intensive investigation and journalist resource. Our reputation is built on helping Kiwis make well-informed financial decisions. Your support means we can continue independent reporting, expert analysis, and enables moderated commenting on the website.
Notes:
No related posts.
Anatomy of a list building campaign
/0 Comments/in B2C, Case Studies, Email, Marketing ideas /by Rebecca CaroeWe are focused on growing mailing lists as a clear goal during the #Covid19 #lockdown.
Here’s the detail of our campaign so you can copy it for your brand.
No related posts.
SEO for online retail
/0 Comments/in B2B, SEO /by Rebecca CaroeI’m doing quick updates on daily topics. Let me know what is helpful for you.
Business rules for ERP
A challenge for a retail website selling B2B. Where and how to update SEO – should it be in ERP or should it be on the site? How to set rules?
No related posts.
Which brands are tracking YOU?
/0 Comments/in Social Media /by Rebecca CaroeThe new “Off-Facebook Activity” tracker launched this week spits out a list of the apps and sites that share your activity with Camp Zuckerberg. The platform can see when you visit a website or open an app, or add an item to your shopping cart, just to name a few examples.
I just did a check on Facebook of all the brands who have set a tracking pixel for my website visits.
526.
Wow. I mean, really – that’s a lot.
These are the most recent brands tracking me with a FB pixel
If you want to check your own, here’s how.
Navigate to your Facebook activity list by clicking background information about “Off Facebook Activity” and on right side “What you Can Do”. There are also informational help tabs.
Where to click to find your off Facebook brand tracking
No related posts.