The RSS feed helps people subscribing using a podcast app (like Apple Podcasts, Google Podcasts, Spotify, Pocket Casts etc) to receive your episodes.
Each time you upload a new episode, the RSS feed updates the app.
Then the listener downloads a local copy of your episode to listen to.
So you don’t need to do anything else.
NOTE: I always subscribe to my own podcasts so I can check the feed is working. I had a client recently whose feed stopped working and I logged into Apple Podcasts Connect [https://podcastsconnect.apple.com/] and you have the option to refresh the feed manually.
This “force refresh” re-started the downloads for my client.
Today we announce the Economy Watch podcast by Interest.co.nz has launched. It’s a daily summary of the key overnight news that affects the New Zealand economy.
Short podcasts for news
In scoping the content and audience for this podcast, we decided that a short format podcast was a good choice. Listeners are on their way into work and can catch a 6-10 minute update quickly during their commute to work.
Authored by David Chaston, Editor and voiced by me (Rebecca Caroe), we are really pleased with the early listener feedback.
Please go and listen and tell me what you think. Appreciate it!
Tongue twister podcasting
Now here are the things I’ve found hard to say coherently in the episodes so far. See if you can spot them in the audio
German government bonds sold at a record low yield overnight. They sold 10-year Bunds [bund / bond]
India imposed higher retaliatory tariffs [why was retaliatory so hard?]
China’s Central government coffers [coffers was the issue here]
at the Japanese-hosted G20 summit [not sure why I can’t say summit]
Little surprises that reward your customers are a really nice way of helping them to feel special.
Today I got a marketing easter egg from Seth Godin.
The benefits of careful reading
The message was short, barely formatted and it’s one I have waited a year to receive. Hidden in the fourth line was a surprise.
Don’t forget to look for the purple circle on the website to get the best price.
Seth Godin, The Marketing Seminar
…. and so I took a look.
It looked like a pretty piece of graphic art. But one of the circles had an embedded link. NICE….
Hidden Marketing Easter Egg Link
How do you reward your loyal customers?
Sometimes I get frustrated when we make an offer and few people take it up. I think “That’s an AWESOME deal – why isn’t everyone paying attention and buying?” But I realise that I’m looking at it the wrong way around; I should be delighted that only the most savvy, the most loyal and most deserving customers are the ones who take up the offer.
I think of these as my “ultra-loyal” customers. They care enough to read. They don’t skip my messages and so I can give them a reward that others don’t take up.
Can you use an Easter Egg Marketing Strategy for your best customers?
Get insights into Seth’s thinking with his latest book This is Marketing – the course above is based on it.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2019/06/purple-circle.png11122232Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-06-06 08:23:172019-08-13 15:11:34Marketing using easter eggs
Refresh your pinned post 2x per month. And re-share it to other channels.
Share your top 5 articles from the blog one every 2 weeks…. Yes repetition is worth it. And in 6 months change to new articles.
Get more comments by asking questions. “Are you watching the Cricket World Cup? What’s the best activation you’ve seen?”; Formula 1 Fails at Monaco – did you spot the bad branding in the Casino Tunnel?; What do you do to promote athletes in their off season?
Today I came across two new features in LinkedIn which will definitely help marketers and pro-active networkers. And one negative feature.
Throttle Control is ON
LinkedIn is clearly pushing for greater revenues – many of my favourite work-rounds for search and connecting are now getting blocked. Have you noticed this?
I got blocked from searching for 2nd / 3rd degree connections on 10th May. That was because I had apparently already used up my allocation for the month! It renews next month. So pretty irritating….. Having said that, there are some neat work arounds and some new apps which I’m trialing in beta which may help with some aspects of this.
In the meantime, pay up or go away. The choice is yours.
Saved Search Alerts
New LinkedIn Feature
I was doing some searches and spotted what I think may be a beta release feature in the right sidebar…. I was searching in “People” for a search string. And so I made a search alert to save that search. In fact I made a couple.
The saved search name i18n_rail was default applied by LinkedIn. Probably code for something….. suggestions?
It appears to be similar to Google Alerts but with less functionality. The options are only for weekly alerts and to be received by email which suggests this isn’t yet a fully featured roll-out. But a nice touch, especially if we are all going to have to pay to use LinkedIn Search in future.
Company page article title edits
While uploading an article to our company page I noticed another new feature – you can edit the title so that the URL link title is not the default option.
You have to be in the admin view to use this feature. And isn’t it nice that 140 characters is offered as the link text? Importantly this is only link text, not the URL or destination title. I think this will be great for improved keyword searching and SEO – plus those of us who like to write long headlines will have a field day!
Now go and try these – tell me if you can find them in your profile.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2019/05/LinkedIn-edit-article-title.png11001446Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-05-23 09:00:472019-05-22 15:20:222 new LinkedIn Tools - Saved search and Article title edits
Can a prospect tell “at a glance” whether you are the right business for their needs? Web visits last ever-shorter durations and so your positioning [the message about what you do and for whom] is critical.
I was asked by a client to provide examples of marketing agencies who have good positioning on their websites.
Do you agree with my picks?
Good brand positioning copywriting
https://www.disruptiveunicorns.com/ We specialise in inbound marketing and lead generation on the HubSpot platform. Using design thinking, we help businesses scale in a sustainable growth manner.
One way to find out if you don’t want to work with them, is to re-write their offer in the negative. So if I don’t want inbound and lead generation – don’t go here. If I’m not using Hubspot I probably won’t get well-served either.
If I’m not a digital marketer needing tools or training – go away.
Below that they have 3 audiences identified – Teams, Marketers and Agencies so they offer further refinement of tools and training offers.
Digital Marketer agency audiences
https://spur.co.nz/ Creating live experiences that build brand love. We are a full service live-marketing agency. Our areas of expertise include sponsorship, experiential marketing, corporate events and promotional staffing. We connect brands to people to create brand love.
So if I don’t want a live experience – go elsewhere. Using the bold words allows speed reading to focus in on key services and skills. The “Brand Love” message is lovely and slightly fluffy – who doesn’t want this for their brand?
And just for the contrast here’s one which is too broad in its positioning and non-specific in its offer https://www.interactivesponsor.com/
Which niche suits your brand?
Finding your audience and positioning your business to align is not something to do once and leave. The business world changes frequently and so fine-tuning your language, offering and audience is a useful exercise.
Remember – excluding prospects who don’t fit your ideal customer persona is important too.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2019/05/Three-audiences.png9622328Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-05-22 14:52:352019-05-22 14:52:37Business positioning - do this
Well, many times you want to see the News Feed updates from people, but you don’t actually know them and so connecting isn’t appropriate.
Or you just think you will see their updates for a while before approaching for a connection request.
Or you are hoping to quietly bring yourself to their attention without being too pushy – so follow them in the hope they notice you and send a connection request.
Go forth…. try it for yourself.
P.S. You can no longer export contact information from LinkedIn and so I’m advising clients to build contact lists outside of the platform for every new contact they make.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2019/04/followers-LinkedIn.png586654Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-05-06 09:42:132019-05-08 17:09:06Who's your LinkedIn Follower?
Clarity — On Demand Business Advice allows you to ask questions first and then hire the people who answer. You can buy advice over the phone by the minute. It’s a good way to get quick answers.
Log In or Sign Up Linked In will allow you to search for people with those skills in your region.
After you have chosen the marketplace and the skillset you want; you will need to be expert in how to brief an agency, how to write an agency pitch and ways to select from a range of candidates for your work. That’s the subject of another question!
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-05-02 09:05:032022-12-19 13:51:21How to find digital marketers
I got asked to give a high-level answer to this question on Quora.
My response is quite generic – the process applies to any marketing project – the detail of the methodology in each step is where each will differ. The questioner was asking about a “new music podcast”.
Who is your podcast audience?
New Music Band for a podcast: Photo by Alex Zamora on Unsplash
What type of music, where do people find and listen to this music already e.g. live gigs, Pandora / Spotify, radio shows. Find named bands who represent this genre; find discussion forums (Reddit, Facebook, Quora) where people discuss this genre.
Create a persona for your ideal listener – age, type of music liked, why they listen, how they listen, when they listen.
Research media you can use for advertising (paid); content sharing on social (earned) and media you create like a blog or newsletter (owned).
Draw up a list of collaborators and joint venture partners.
Create a media pack for your podcast; download media packs from other media you want to use.
Plan your pre-launch; launch and ongoing marketing tactics so that you get your podcast name, branding, content in front of your ideal persona listener at a price point you can afford.
Measure what you do and the return on investment of your marketing.
In summary, you have a choice to either work it out for yourself as you go along or to buy advice from a marketing expert who understands podcasts is going to shortcut your learning; improve your outcomes and save you money in the long term.
If you scope the engagement well, you can collaborate with an advisor on the understanding that knowledge transfer is part of the project – you are being taught how to do the marketing yourself.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2019/04/alex-zamora-1141783-unsplash.jpg35595338Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-04-29 10:00:002019-04-29 12:33:34How to market a podcast
Podcast RSS automatic update
/0 Comments/in Podcast /by Rebecca CaroeThe RSS feed helps people subscribing using a podcast app (like Apple Podcasts, Google Podcasts, Spotify, Pocket Casts etc) to receive your episodes.
Each time you upload a new episode, the RSS feed updates the app.
Then the listener downloads a local copy of your episode to listen to.
So you don’t need to do anything else.
NOTE: I always subscribe to my own podcasts so I can check the feed is working. I had a client recently whose feed stopped working and I logged into Apple Podcasts Connect [https://podcastsconnect.apple.com/] and you have the option to refresh the feed manually.
This “force refresh” re-started the downloads for my client.
No related posts.
Another Podcast launched
/0 Comments/in B2C, Case Studies, Podcast, Social Media /by Rebecca CaroeToday we announce the Economy Watch podcast by Interest.co.nz has launched. It’s a daily summary of the key overnight news that affects the New Zealand economy.
Short podcasts for news
In scoping the content and audience for this podcast, we decided that a short format podcast was a good choice. Listeners are on their way into work and can catch a 6-10 minute update quickly during their commute to work.
Authored by David Chaston, Editor and voiced by me (Rebecca Caroe), we are really pleased with the early listener feedback.
Please go and listen and tell me what you think. Appreciate it!
Tongue twister podcasting
Now here are the things I’ve found hard to say coherently in the episodes so far. See if you can spot them in the audio
No related posts.
Marketing using easter eggs
/0 Comments/in B2B, B2C, Digital media, Marketing ideas, Sales, Strategy /by Rebecca CaroeLittle surprises that reward your customers are a really nice way of helping them to feel special.
Today I got a marketing easter egg from Seth Godin.
The benefits of careful reading
The message was short, barely formatted and it’s one I have waited a year to receive. Hidden in the fourth line was a surprise.
…. and so I took a look.
It looked like a pretty piece of graphic art. But one of the circles had an embedded link. NICE….
How do you reward your loyal customers?
Sometimes I get frustrated when we make an offer and few people take it up. I think “That’s an AWESOME deal – why isn’t everyone paying attention and buying?” But I realise that I’m looking at it the wrong way around; I should be delighted that only the most savvy, the most loyal and most deserving customers are the ones who take up the offer.
I think of these as my “ultra-loyal” customers. They care enough to read. They don’t skip my messages and so I can give them a reward that others don’t take up.
Can you use an Easter Egg Marketing Strategy for your best customers?
Get insights into Seth’s thinking with his latest book This is Marketing – the course above is based on it.
No related posts.
10 LinkedIn Company Page Ideas & Suggestions
/0 Comments/in B2B, Marketing, Social Media /by Rebecca CaroeWhat are your top tips?
No related posts.
2 new LinkedIn Tools – Saved search and Article title edits
/1 Comment/in B2B, Marketing, SEO, Social Media /by Rebecca CaroeToday I came across two new features in LinkedIn which will definitely help marketers and pro-active networkers. And one negative feature.
Throttle Control is ON
LinkedIn is clearly pushing for greater revenues – many of my favourite work-rounds for search and connecting are now getting blocked. Have you noticed this?
I got blocked from searching for 2nd / 3rd degree connections on 10th May. That was because I had apparently already used up my allocation for the month! It renews next month. So pretty irritating….. Having said that, there are some neat work arounds and some new apps which I’m trialing in beta which may help with some aspects of this.
In the meantime, pay up or go away. The choice is yours.
Saved Search Alerts
I was doing some searches and spotted what I think may be a beta release feature in the right sidebar…. I was searching in “People” for a search string. And so I made a search alert to save that search. In fact I made a couple.
The saved search name i18n_rail was default applied by LinkedIn. Probably code for something….. suggestions?
It appears to be similar to Google Alerts but with less functionality. The options are only for weekly alerts and to be received by email which suggests this isn’t yet a fully featured roll-out. But a nice touch, especially if we are all going to have to pay to use LinkedIn Search in future.
Company page article title edits
While uploading an article to our company page I noticed another new feature – you can edit the title so that the URL link title is not the default option.
You have to be in the admin view to use this feature. And isn’t it nice that 140 characters is offered as the link text? Importantly this is only link text, not the URL or destination title. I think this will be great for improved keyword searching and SEO – plus those of us who like to write long headlines will have a field day!
Now go and try these – tell me if you can find them in your profile.
No related posts.
Business positioning – do this
/0 Comments/in B2B, Branding, Case Studies, Copywriting, SEO /by Rebecca CaroeCan a prospect tell “at a glance” whether you are the right business for their needs? Web visits last ever-shorter durations and so your positioning [the message about what you do and for whom] is critical.
I was asked by a client to provide examples of marketing agencies who have good positioning on their websites.
Do you agree with my picks?
Good brand positioning copywriting
One way to find out if you don’t want to work with them, is to re-write their offer in the negative. So if I don’t want inbound and lead generation – don’t go here. If I’m not using Hubspot I probably won’t get well-served either.
If I’m not a digital marketer needing tools or training – go away.
Below that they have 3 audiences identified – Teams, Marketers and Agencies so they offer further refinement of tools and training offers.
So if I don’t want a live experience – go elsewhere. Using the bold words allows speed reading to focus in on key services and skills. The “Brand Love” message is lovely and slightly fluffy – who doesn’t want this for their brand?
And just for the contrast here’s one which is too broad in its positioning and non-specific in its offer https://www.interactivesponsor.com/
Which niche suits your brand?
Finding your audience and positioning your business to align is not something to do once and leave. The business world changes frequently and so fine-tuning your language, offering and audience is a useful exercise.
Remember – excluding prospects who don’t fit your ideal customer persona is important too.
No related posts.
Who’s your LinkedIn Follower?
/0 Comments/in B2B, Lead Generation, Sales, Social Media /by Rebecca CaroeLinkedIn hides some of its best features – deliberately.
So here is my quick tip of the week to help you grow your connection base.
Do you know about your followers and following feed?
Thought not.
Log into your LinkedIn. Then paste this into your browser and take a look at this URL.
It lists everyone who is following you. The image below shows Philip Goffin – he’s following me. But I’m neither connected to him, nor following him.
Now for the inverse, Following. These are the people you are following.
What’s the use of following on LinkedIn?
Well, many times you want to see the News Feed updates from people, but you don’t actually know them and so connecting isn’t appropriate.
Or you just think you will see their updates for a while before approaching for a connection request.
Or you are hoping to quietly bring yourself to their attention without being too pushy – so follow them in the hope they notice you and send a connection request.
Go forth…. try it for yourself.
P.S. You can no longer export contact information from LinkedIn and so I’m advising clients to build contact lists outside of the platform for every new contact they make.
No related posts.
How to find digital marketers
/0 Comments/in Marketing ideas, Pitching, Strategy /by Rebecca CaroeYou can look on freelancer websites and marketplaces. Some of these are specialist sites, e.g. Toptal is for UX/UI people.
After you have chosen the marketplace and the skillset you want; you will need to be expert in how to brief an agency, how to write an agency pitch and ways to select from a range of candidates for your work. That’s the subject of another question!
No related posts.
How to market a podcast
/0 Comments/in Marketing, Podcast /by Rebecca CaroeI got asked to give a high-level answer to this question on Quora.
My response is quite generic – the process applies to any marketing project – the detail of the methodology in each step is where each will differ.
The questioner was asking about a “new music podcast”.
Who is your podcast audience?
In summary, you have a choice to either work it out for yourself as you go along or to buy advice from a marketing expert who understands podcasts is going to shortcut your learning; improve your outcomes and save you money in the long term.
If you scope the engagement well, you can collaborate with an advisor on the understanding that knowledge transfer is part of the project – you are being taught how to do the marketing yourself.
No related posts.