SEO link building is an investment that can pay off big time in the long run. It’s cost-effective, repeatable, and personalized. But it can also be tedious if you don’t know where to start. Link outreach services can help you build the right link profiles for your business.
Link Outreach Services are a great way to get quality links for your website. However, they are time-consuming and expensive. Luckily, several companies out there will do the outreach for you. Keep reading for tips and strategies to help you make the most of your outreach efforts.
Link building is a Strategy to Get Links from Other Quality Websites
Link building is gaining links to your website from other websites. It is important for search engine optimization. Google measures backlinks as one of the most important factors in ranking a page. For example, a page that ranks on the first page of Google has an average of 3.8 times more backlinks than a page that ranks at the bottom.
The process of link building involves acquiring hyperlinks from quality websites. Links signal to Google that a website is an authoritative source and has high-quality content. While Google’s algorithms are complex, backlinks are still important in its search rankings. This is because sites with more links earn better rankings.
It’s a Time-Intensive Part of SEO
Link outreach is a key part of SEO strategy. It involves building relationships with websites and blogs to generate links. Link building is not about building a big list of contacts. Instead, the key is to target prospects that offer value in return for a link. This can be a product or service or even your personality.
Link outreach requires creativity and imagination. Standing out from the crowd in an online environment full of competitors is important. You may even want to consider unconventional methods to achieve your goals.
SEO Link Building is a Long-Term Investment
Link building is a crucial element of SEO and is an effective way to raise your domain authority. A higher domain authority means higher rankings, which in turn means more traffic. Not only that, but effective link building can also generate traffic through other channels, such as referral traffic. If you create strong links with high-quality publishers, you can expect to receive separate referral traffic on top of the traffic that you receive from search engines.
Link building can also help your business achieve its goals by promoting brand awareness. You can begin by building links with niche sources and build your way up to high-authority sites, such as Forbes or the Huffington Post. The goal is to create a consistent flow of referral traffic to your website, increasing the likelihood of conversions. This means more direct revenue for you.
It’s Cost-Effective
Link outreach services are a great way to generate links for your website. They work by exposing your website to more audiences and increasing your relevance. They also can generate more traffic and potential revenue for your website. As a result, you will be able to reach a larger audience and receive more links to your site in a shorter amount of time.
You can find several link outreach services that are cost-effective and easy to use. It offers four packages that you can choose from. The Standard package provides keyword alerts for one keyword, the Advanced package provides three keyword alerts, and the Premium package provides unlimited keyword alerts and support.
It’s Personal
Link outreach services can be a powerful tool to boost your website’s visibility. This process involves building relationships with various sources and creating engaging content. This strategy takes time, but it is very effective for gaining links. In addition to outreach, it can also be useful to your digital PR campaign.
Link-building outreach is all about quality rather than quantity. Targeting prospects that provide real value to your company is essential. Your outreach should explain exactly what you can offer them in return for a link.
It’s Repeatable
Link outreach services can help you improve your content’s visibility on the web and generate backlinks. Backlinks improve the visibility of your content on search engines. They are also helpful for promoting your site to the press. However, link building requires organization. A simple spreadsheet can help beginners and intermediate link builders, but this method becomes cumbersome when you have several campaigns to manage. Link outreach services can help you avoid this issue and increase the efficiency of your outreach efforts.
Link outreach services can help you attract your target audience with crowd marketing, which involves contacting bloggers and site owners to leave a review about your product or service. Commenting on blogs and websites improves your brand’s image and attracts new clients. In addition, this method is affordable and safe. The goal of outreach is to gain backlinks and establish an agreement with the blogger or site owner.
It’s Automated
The outreach process is one of the most effective ways to build links and generate referral traffic. Automation can automate up to 90% of the process, allowing for better productivity and more time for other tasks. Outreach software automates finding and checking websites for link opportunities, sending messages to website owners, and more. To begin using outreach software, you must activate a license and set up the program.
Link-building outreach is typically done manually at the beginning stages, but as the pipeline grows and the amount of content increases, the process becomes more complicated. Automating the process can help you save time and effort by eliminating the guesswork. In addition, it can help you get a better quality of link traffic.
3 simple new business hacks for 2022
/1 Comment/in B2B, Social Media /by Rebecca CaroeI”m always looking for new clients and customers when working with a B2B brand n their marketing.
Sometimes I see a cute tool or tactic and today I’m sharing three of them.
Home page call to action
Loved this because it shows light humour and a pretty persuasive message. Yes, I have scrolled a long way down the page (this is just above the footer) and so maybe I SHOULD be booking a demo or contacting the sales team.
The copywriting is clear, simple and unambiguous.
Clear B2B copywriting
LinkedIn last names
Frequently on LinkedIn, people with whom I’m not closely connected have their last name (surname) hidden or only the first initial letter published.
For many, this is easily solved.
Clicm on the person and open their full profile.
Check the URL
LinkedIn uses your full name (as registered on the site) as your unique URL identifier.
You can probably work out the last name and first name from this URL.
How to find last name in LinkedIn URL
Improve your Social Media Bio
There are lots of list sites which allow you to publish a list of URLs which you’re associated or have profile on. Here’s a new one set up by Squarespace – BioSites.
As their launch promo says
They make it easy for you by supplying template designs.
Alternatives are Linkkle and Allmylinks.
BONUS – my reflections on LinkedIn Groups and Company followers
I am constantly frustrated by LinkedIn Groups – they used to be great places to build community but since their prominence in the news feed has been dialled down to zero, most are invisible.
These used to be good places to find prospects – folks interested in your products and services. Since few people join groups nowadays, they are becoming a redundant part of the LI platform.
Time to make an offline list of the members and try to connect with them elsewhere – preferably on a platform or medium which you control.
Company follower lists are another good place to find prospects – and often competitors!
There are a range of ways to download these – contact me to find out the latest easy method.
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The Most Common Mistakes That Beginner App Developers Make And How To Avoid Them
/0 Comments/in eCommerce /by Sudip MuttThe app development industry is incredibly lucrative, and many businesses, both small independents and large corporations can profit greatly from this business. There are many different types of apps out there being released daily, from educational and informative apps to games and entertainment apps and everything in between. Unfortunately, as with every industry, plenty of inexperienced and new developers fall victim to some of the more common mistakes in the app development world. The best way to deal with these mistakes is to understand them and avoid them. To help develop your understanding of the things that can go wrong during app development, we’ve listed some common mistakes so you can keep yourself on course and reduce the number of potential pitfalls in your path.
Not Planning Properly
The first mistake many developers can make is simply rushing ahead and failing to plan their business and projects properly. Of course, it’s understandable for people to want to jump into this industry headfirst and start creating some great software for people to enjoy, especially because of how profitable this industry can be. However, failing to plan ahead can bring your business to a screeching halt when you run into a problem that you just cannot fix. While planning won’t guarantee an infallible business model, it can definitely reduce the risk of you running into these issues. An in-depth mobile app business plan should include everything from market research and budgets to the development process and launch plans. You’ll want to spend plenty of time on this to ensure things go as smoothly as possible.
Allowing Feature Creep
One problem developers run into, whether for a big triple-A game title or a small independent app, is feature creep. This is where you will continuously discover new features you want to add to the game and prolong the development process. This is especially common when you aren’t limited to a specific timeframe. However, while delays are to be expected with the squashing of bugs and handling of unexpected setbacks, delaying a release so that you can add features that weren’t originally planned is just going to kill the hype for your product and frustrate your fans. This is especially problematic if you’ve drummed up a lot of interest via marketing and social media efforts, only to spring delay after delay onto your audience when you could have just released the app and updated it with new features later on.
Not Considering Security
A big problem for new developers is not taking the security of their apps seriously. Today, while security systems are becoming much more advanced and reliable, so too are hacking methods and software exploits. Due to the increased connectivity of software to things like the cloud, there are much higher chances of data breaches and other security threats. Vulnerabilities in apps can be exploited by hackers allowing them to gain access to sensitive information. This can be counteracted using things like application security testing, such as the types described in ForAllSecure’s guide. Software testing can put your app through its paces and flag up any potential security risks in the design of the software, allowing you to work to patch these issues and decrease the risk of a successful cyber attack after you release the app to the public.
Failing To Develop A Good UI
One of the more important aspects of software development, especially things like mobile apps, is the user interface. A hard-to-navigate interface with confusing buttons, hard-to-read text, and broken features are an issue for a few different reasons. First of all, your users are going to get frustrated and disappointed by this, as they’re not going to have a pleasant time trying to use your app, no matter how great the features are as a whole. Alongside this, it’s going to look very unprofessional if your app isn’t visually appealing and the user interface isn’t as clear as possible. If your business ends up looking unprofessional, this could impact your sales and reduce your potential profits. This is why it is critical to ensure that your customers will have a great user interface to use, improving the overall user experience.
Not Communicating With Their Team
If you’ve worked with a team before, especially if you’ve led a team, you’ll understand the importance of communication. Unfortunately, even with this understanding, proper communication isn’t always guaranteed, and many things can slip through the cracks. A lot of the problems that arise during the development process can easily be chalked up to a breakdown of communications, such as people being unaware of who is working on which part of the project. This can lead to certain things being left unfinished or people making critical mistakes. Reduce the risk of this happening by ensuring that you and your team over-communicate and don’t leave things to chance. Consider using project management software, too, so that everyone can be as clued up as possible on the progress of your project and understand who is working on what.
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How to Create Brand Name Ideas
/0 Comments/in Branding /by Rebecca CaroeComing up with brand name ideas is no easy task. However, companies like NAMIFY are making it easy for businesses of all sizes to create unique, memorable brand names that will help them stand out from the competition. There are a few things to remember when brainstorming brand name ideas. Below are some things to consider when creating your brand name and why this process is important.
Does My Company Need a Brand?
All companies need a brand, which is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
Take the time to research your industry and target market. This research will better understand what your customers are looking for and how you can reach them. You must know the competition and what sets your company apart to create a strong brand.
It’s also important to clearly understand your company’s values and mission. Your brand should reflect these values and be appealing to your target market. Remember that your brand will be customers’ first impression of your company. Studies show that it takes a mere seven seconds to make a first impression, so first impressions matter to consumers.
Creating a Memorable Brand Name
Brand recognition is the ability of consumers to identify a particular brand. The best brand names are easy to remember and can be easily associated with the company or product. To create a memorable brand name, it’s essential to keep it short, simple, and easy to pronounce.
The better your brand recognition, the more likely customers are to purchase from you. To help you create memorable brand names, use a service like NAMIFY to create bold, easy-to-remember names that can help you stand out from the competition.
Ideas To Create a Brand Name
There are several ways to come up with brand name ideas. The best way is to use a tool like NAMIFY, which can help you create unique, memorable names for your business or product. Another way to generate brand name ideas is to brainstorm with a group. Group brainstorming sessions can help you generate various ideas and get feedback on the names you come up with.
When creating a brand name for your new business, it’s essential to consider the industry or niche you will be operating in. This will ensure that the name aligns with your business and helps establish your brand identity. For example, if you are starting a jewelry business, consider incorporating the word jewelry into your brand name, as it will make it easier to establish your brand identity, including your niche in your site’s domain name, and take advantage of related keywords.
You can also use a thesaurus to find synonyms for words related to your industry. Using a thesaurus can help you create brand names that are unique and descriptive. Finally, you can look at other companies in your industry to see what they’ve named their products or services. While you don’t want to copy them, this can give you some inspiration for your own brand name.
Ways to Test Your Brand Name
Once you’ve come up with a few brand name ideas, testing them out is important, as it can help you see how your target market will receive the names.
One way to test your brand name is to conduct a focus group, which is where you gather a group of people in your target market and ask them their thoughts on the names you’ve come up with. This can give you some valuable feedback on which name is the most memorable and appealing.
Another way to test your brand name is to do a Google search, which will show you how many other companies are using the same or similar names. Choosing a unique name that will help you stand out from the competition is important.
Why Is Creating a Brand Name Important?
Creating a strong brand is important for any company, large or small. The more successful your company becomes, the more your brand name will matter. A brand can help you attract new customers, build customer loyalty, and differentiate yourself from the competition.
Further resources on naming brands
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Benefits of meetups for B2B marketers
/0 Comments/in Marketing /by Rebecca CaroeA neighbourhood swing. With the message “sit on the deck”.
A place to meet informally
For a business, would it be good to have a place where people could come and drop by to have a chat?
Customer insight is notoriously hard to get. It’s easy to get from your passionate customers. It’s easy to get from your haters, but it’s the ones in between this ‘Marmite’ brigade who are more challenging.
If prospects just dropped by for a chat, would you get a sense of what their priorities are? Where your products fit in (or don’t)?
#b2bmarketing can do this using a forum, a group chat or a regular meetup group.
What would happen if you did not set an agenda? If attendees talked about their priorities instead of yours?
I am hosting a B2B Marketing Roundtable on 26th October at 2pm. Join us?
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B2B Marketing education ideas
/0 Comments/in B2B, Marketing /by Rebecca CaroeI’ve got a red book – and it’s where I write notes from any educational things I do. It’s fascinating – the current book starts with “Trusted Content Creation” by Brian Clark and the most recent entry is about YouTube Video production by Evan Carmichael.
The thing I like best about it is not the factual notes, it’s the ideas they spawn. I like to draw a light bulb in the margin next to these…. they are scattered around and it delights me that I can innovate in the B2B Marketing I do for clients just by going and listening to experts.
What’s the latest thing you studied? And where do you record your notes / ideas?
#continuingeducation #b2bmarketing
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Link Outreach Services Purposes and Advantages
/0 Comments/in SEO /by Rebecca CaroeSEO link building is an investment that can pay off big time in the long run. It’s cost-effective, repeatable, and personalized. But it can also be tedious if you don’t know where to start. Link outreach services can help you build the right link profiles for your business.
Link Outreach Services are a great way to get quality links for your website. However, they are time-consuming and expensive. Luckily, several companies out there will do the outreach for you. Keep reading for tips and strategies to help you make the most of your outreach efforts.
Link building is a Strategy to Get Links from Other Quality Websites
Link building is gaining links to your website from other websites. It is important for search engine optimization. Google measures backlinks as one of the most important factors in ranking a page. For example, a page that ranks on the first page of Google has an average of 3.8 times more backlinks than a page that ranks at the bottom.
The process of link building involves acquiring hyperlinks from quality websites. Links signal to Google that a website is an authoritative source and has high-quality content. While Google’s algorithms are complex, backlinks are still important in its search rankings. This is because sites with more links earn better rankings.
It’s a Time-Intensive Part of SEO
Link outreach is a key part of SEO strategy. It involves building relationships with websites and blogs to generate links. Link building is not about building a big list of contacts. Instead, the key is to target prospects that offer value in return for a link. This can be a product or service or even your personality.
Link outreach requires creativity and imagination. Standing out from the crowd in an online environment full of competitors is important. You may even want to consider unconventional methods to achieve your goals.
SEO Link Building is a Long-Term Investment
Link building is a crucial element of SEO and is an effective way to raise your domain authority. A higher domain authority means higher rankings, which in turn means more traffic. Not only that, but effective link building can also generate traffic through other channels, such as referral traffic. If you create strong links with high-quality publishers, you can expect to receive separate referral traffic on top of the traffic that you receive from search engines.
Link building can also help your business achieve its goals by promoting brand awareness. You can begin by building links with niche sources and build your way up to high-authority sites, such as Forbes or the Huffington Post. The goal is to create a consistent flow of referral traffic to your website, increasing the likelihood of conversions. This means more direct revenue for you.
It’s Cost-Effective
Link outreach services are a great way to generate links for your website. They work by exposing your website to more audiences and increasing your relevance. They also can generate more traffic and potential revenue for your website. As a result, you will be able to reach a larger audience and receive more links to your site in a shorter amount of time.
You can find several link outreach services that are cost-effective and easy to use. It offers four packages that you can choose from. The Standard package provides keyword alerts for one keyword, the Advanced package provides three keyword alerts, and the Premium package provides unlimited keyword alerts and support.
It’s Personal
Link outreach services can be a powerful tool to boost your website’s visibility. This process involves building relationships with various sources and creating engaging content. This strategy takes time, but it is very effective for gaining links. In addition to outreach, it can also be useful to your digital PR campaign.
Link-building outreach is all about quality rather than quantity. Targeting prospects that provide real value to your company is essential. Your outreach should explain exactly what you can offer them in return for a link.
It’s Repeatable
Link outreach services can help you improve your content’s visibility on the web and generate backlinks. Backlinks improve the visibility of your content on search engines. They are also helpful for promoting your site to the press. However, link building requires organization. A simple spreadsheet can help beginners and intermediate link builders, but this method becomes cumbersome when you have several campaigns to manage. Link outreach services can help you avoid this issue and increase the efficiency of your outreach efforts.
Link outreach services can help you attract your target audience with crowd marketing, which involves contacting bloggers and site owners to leave a review about your product or service. Commenting on blogs and websites improves your brand’s image and attracts new clients. In addition, this method is affordable and safe. The goal of outreach is to gain backlinks and establish an agreement with the blogger or site owner.
It’s Automated
The outreach process is one of the most effective ways to build links and generate referral traffic. Automation can automate up to 90% of the process, allowing for better productivity and more time for other tasks. Outreach software automates finding and checking websites for link opportunities, sending messages to website owners, and more. To begin using outreach software, you must activate a license and set up the program.
Link-building outreach is typically done manually at the beginning stages, but as the pipeline grows and the amount of content increases, the process becomes more complicated. Automating the process can help you save time and effort by eliminating the guesswork. In addition, it can help you get a better quality of link traffic.
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Scams and marketing spam
/0 Comments/in Marketing /by Rebecca CaroeA collection of spammy adverts I’ve been served in the past few days.
I’m feeling a collective sigh of resignation about these.
So much waste, so many poor decisions, bad marketing and yet the $$$ spent and earned is high enough to continue to make it worthwhile scamming, spamming and misleading.
Is there a lesson to be learned?
What do you do?
spam advert
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Build your B2B audience on LinkedIn
/0 Comments/in B2B, Case Studies, Content Marketing /by Rebecca CaroeHere’s a case study with a difference – it’s repeatable, copy-able and also very do-able. By you.
You’re a B2B organisation and seeking an audience for your products and services. I’m assuming you are interested in content marketing as one part of your marketing strategy – you wouldn’t be reading this article if you weren’t. And if you discovered it through online search, you’ll realise the power of search engine optimisation for B2B marketing.
Either way, welcome. Let’s get started.
Find your B2B audience
I helped several clients build an opted-in email marketing audience of thousands using LinkedIn as the start point. After building an audience and communicating (two-way) with them many became paying clients.
So what’s the step by step process to getting this going?
How did this work?
For my first client we built an audience of >800 contacts, assembled an amazing ‘voice of customer’ research database and were able to validate the brand’s go to market strategy as well as identify a core group of global influencers to work with.
For my second client, we tested a range of groups, refined the audience selection criteria and worked on two core messaging texts. The voice of customer research delivered key phrases which copywriters incorporated into campaigns. During this we discovered a missing block of content currently unfulfilled by any other brand – BONZA – a key positioning decision which led to creating in-person and virtual community building on Meetup which hadn’t been in the original plan.
The third used Sales Navigator – LinkedIn’s paid sales tool – to deepen the research phase into a much more targeted set of prospect accounts. This enabled us not to use the Groups tactic described above, and to change the focus of the first filter. This worked because the brand was mature and had a very tight minimum viable audience already defined.
Messaging is key
When you’re ready to work on these tactics, understand that finding the audience is really the easy part. Getting your message noticed, replied to and acted upon is where the ‘magic’ happens.
Having a skilled B2B copywriter on your team is essential – invite me for a scoping discussion here.
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We’re done – how to clean your list
/0 Comments/in Email /by Rebecca CaroeI just got fed up. Sick and tired of paying money to a mailing list software company when I’m not utilising their services to the best.
So instead of berating myself for spending $$ which I didn’t need to – I finally took action.
Assess lists first
My account included four mailing lists – all set up for different audiences and different marketing communication tasks.
The mistake I’d made was not keeping these aligned with my business goals. When I ran an education-led B2B marketing agency, we used these lists to share articles, to fill seats at webinars and events and to sell our downloadable products.
Times change and that’s not the business I am in now.
Review what’s needed second
Today my business work is based on three things – being a consultant B2B marketer, business investing, and growing my Faster Masters Rowing sport education service.
My question to myself was “Which of these mailing lists serves my three purposes?”. And the answer was clear – only one of the lists. The remaining list sends the RSS feed of my blog out to subscribers whenever there’s a new article published.
Check the finances third
I reviewed my subscription to the software house – they have the option to switch to buying credits rather than pay an all-you-can-use monthly tier fee. By checking the frequency of my RSS publication I was quickly able to see that this was more cost effective.
I altered the account status and purchased 10,000 email credits.
Align the lists fourth
Then I checked the lists – three had hardly been used since 2019 – hasn’t the world changed a lot since then? And so I downloaded all the subscribers, unsubs and cleaned contacts and saved them in my drive. Always good to have a back up of the back up eh?
Then returning to the mailing software, I checked all the users except one on each list and moved them to archive. I can retrieve them later if I need. But all three mailing lists now have a single subscriber.
I did this because the software house has switched its plans around and in the past you could have unlimited lists – now the lower tiers only allow one or two. And I don’t want to lose the benefit of multiple lists. I can always rename them if they get revived in future.
How to tell your audience you are unsubscribing them
Here’s the text of what I wrote.
If you received it, what did you think?
Subject line for list housekeeping message
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