If you are planning to go into business for yourself, you need to be on the web. Just as the company you worked for until recently has their site on the web, you need to establish your own. By doing so, you will put yourself in a position to reach a potential audience that numbers in the hundreds of millions. The sooner you do so, the sooner you can begin to tap into this enormous wellspring of potential profit.
Why Do You Need to Buy a Domain Name for Your Business?
The reason you need to buy a domain name for your business is to give yourself a home on the web. This is the name that visitors will punch into their search bar in order to find your site. It’s the name you will do business under.
Should You Buy More Than One Domain Name for Your Business?
Now that you know why you need to buy a domain name for your business, a new question arises. Is there a reason why you may need to consider buying more than one? This is an interesting question that raises a number of points. For example, are you going to be operating in a crowded arena where many businesses are competing in a cutthroat manner? If this is the case, there’s a reason you may need more than one domain name.
A rival business may attempt to crowd you off the web by buying a number of domain names that are similar to your own business. They may try to make use of these names by causing them to redirect to their own websites. Another way they may try to hurt you is by buying up several “independent” sites that are set up for the sole purpose of mocking and maligning your business.
The way to short circuit these attempts is to outwit your competitors in both areas.
You can buy up a number of names that are similar to the name of your own domain such as common mis-spellings, different domain extensions and have them redirect to your main website.
You can also buy up a number of ” X business stinks” and “Z business offers lousy service” domains to keep your rivals from using them to cause you grief. [Note this tactic could backfire and make you look foolish and so it’s not advised by ethical digital marketers.]
The high quality, preferred solution to “outwitting competitors” is to put top quality content and advice on your blog, use content marketing and provide excellent customer service supported by testimonials and social proof, just like we do on this website!
Where Can You Go to Buy a Domain Name for Your New Business?
There are a number of reputable and professional domain hosting service providers that you can turn to when it comes time to buy domain names for your new business. The more you are able to buy, the better able you will be to shore up support for your new business while heading off any attempts by your competitors to harm you.
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https://creativeagencysecrets.com/wp-content/uploads/2018/05/cas-map.png7601686Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-05-02 10:00:002022-12-19 11:57:40Is it a Smart Idea to Buy More Than One Domain Name?
Running a website can be costly, regarding both time and money. That’s why it pays to use every avenue available to make the process easier. We have some simple ways to help keep costs down and make sure that running a website does take over your life (unless you want it to).
Get A $5 Logo
If you’re just beginning your website, then you are going to need a logo. What’s great is that you can have one done for as little as $5. If you take a look at fiverr.com, you will see many professional designers offering their services.
It’s recommended that you select around three different designers whose work you like. Send them all the same brief, and you can then choose the design that you like the most. This could costs you as little as $15. However, designers often offer upgrades and other deals that may cost more. If you want your logo’s source file (so that you can edit it yourself), then you will likely have to pay a bit more. Regardless, you will still be getting a bargain.
Outsource Work
Outsourcing work can help save you a lot of time, and it can also be very cost effective. If you need site upgrades, blog articles, videos, or anything else, you will find that there are freelancers to meet your needs. The major platforms to hire from include Upwork.com and Freelancer.com.
Imagine you need an article written on a topic that you know nothing about. You could struggle away for hours doing research and trying to write it yourself. However, you need to consider what your time’s worth. It may be more worthwhile to pay someone who knows the topic to write it for you.
Aim For Quality Over Quantity
If you’re trying to pump out a new post every day, then you may be overdoing it. To save time while not focus on quality over quantity. One high-quality post each week is better than seven sub-par posts.
Streamline Your Email Processes
You don’t want to be bogged down dealing with emails. Make sure you have strong spam filters on your account to get rid of the junk. You may also want to consider using Hostgator Webmail because of its effectiveness.
Consider The Time Commitment For Learning New Skills
If you want to make major modifications to your site and are considering learning HTML and PHP, then you may want to consider the time commitment. You may have to spend many hours to develop basic knowledge. It’s important to consider how much your time is really worth. You might find that it’s much more cost-effective and time-effective to hire someone to do the work for you.
Final Thoughts
Hopefully, your website starts to (or continues to) be successful. Just remember, you want to make it as efficient as possible. Streaming processes, outsourcing work, and even taking some nifty shortcuts will allow you to maximize results while minimizing your time and financial commitment.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2018-04-27 17:27:062022-12-19 11:57:40Simple Ways To Save Time And Money When Running Your Website
The year 2020 was once the ideal setting for futuristic sci-fi movies, but now it’s just around the corner. As the world gets closer to a new era, people have to brace themselves for the changes technology is going to effect on the business world. In fact, your customers will often drive technology you adopt in your business.
Technology is the vehicle businesses use to understand customer pain points and expectations in a bid to create meaningful relationships that build customer loyalty. If your company can genuinely nail customer experience, you’ll realize that your younger consumers are more brand loyal than all other generations. All this requires your IT department to power these top three technologies for next-generation customer experience.
Cloud Computing
Advanced security capabilities today at application, network, and infrastructure levels make cloud infrastructure more secure than your on-premises apps. In fact, 80% of IT budgets are committed to cloud solutions. Cloud computing offers you more visibility into what your users are doing.
Regarding marketing, cloud computing helps improve customer service across different channels. Additionally, cloud computing also provides an easy way of collecting business analytics, so marketing teams understand the purchasing decision-making process.
Artificial Intelligence (AI)
AI is now in just about everything you do. You check the weather reports via Google Home, start your car, and the Waze app predicts the fastest route to the office, and you shop on Amazon relying on product recommendations based on your past purchases. At the end of the day, Netflix suggests what you should be watching next.
AI is becoming a standard in customer expectations, in place of just offering a convenience, which is why IT leaders are making it a top priority. Debates like Bamboo vs TeamCity are driving AI use cases all over the business world. In fact, prepare yourself for an era where AI will automatically recommend products to your customers based on preferences.
Fortunately, you can use AI-powered content curation technology to engage your web visitors by showing content that’s relevant to them. Also, a business that nails voice search in future SEO strategies will gain lots of organic traffic. This is thanks to increased search traffic driven by major players like Apple, Amazon, and Google.
Customer-Centric Mobile Technology
The business world today can be explained by a single phrase “mobile first.” This is why you will rarely find a customer’s first interaction with a business taking place outside of the mobile or the web. In fact, more than 50% of consumers are more than ready to switch from brands that do not provide easy to use mobile experiences.
Plus, mobile phones have become productivity tools. You can run your business via a telephone. Moreover, both your employees and customers have higher expectations from their mobile experiences in regards to user experience, performance, and accessibility to real-time data.
Your customers and employees want to see the hottest leads in real time, get real-time notifications, and gain the ability to work on docs and submit approvals without opening a computer. These are not just initial questions; they are expectations! Even more reason why your business should offer fully functional apps that are focused on the user and delivering a truly engaging experience.
Start Now
It’s up to businesses and IT to offer end users powerful cloud computing, AI, and customer-centered technology. To deliver, you need to prioritize your resources and offload some of the burden by shifting to a low-code, cloud-based platform. This will make your work easier while serving your employees and customers with a more predictive and personalized experience that meets heightened expectations.
No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2018/04/robotic-hand.png5661296Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-04-27 15:47:452022-12-19 11:57:383 Technologies That Will Transform Your Business Marketing by 2020
Thanks to Glenn Marvin of Konnector who interviewed me on his 302 Temporary Redirect Show (that’s a geek joke – a website has a 302 error code…. ).
5 key activities for B2B Marketing
During the show Glenn asked me what my “always on” fundamental B2B marketing activities are. If you want to listen it’s at 18:25 through to 20:24.
Database of clients, suspects and prospects. Regularly updated.
Regular communications to your database
Trade shows and local in person meetups
LinkedIn to recognise the names of people in your industry – and LinkedIn Sales Navigator
Speaking at conferences, events and being a PR spokesperson for your trade magazine.
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https://creativeagencysecrets.com/wp-content/uploads/2018/04/Konnector-podcast-302-show-1.png11462038Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-04-20 14:36:002019-04-23 10:53:31Featured on the 302 Temp Redirect show
“So little thought goes into websites” I said this afternoon, prompting my colleague, Conrado Langer to add “You just described humanity in one sentence!”
Reviewing the social sharing icons for two clients this week we had opposing experiences.
One was getting great traction – but the sharing icons overlaid the blog text when viewed on a tablet.
Our bad – we reviewed the settings and adjusted the screen size for when the layout switched to the mobile enabled format.
The other just installed a social sharing plugin without thought to their blog layout or users. It scrolls round to two rows, and includes some which are barely used including the highlighted, VK. This is a Russian site with few privacy controls and full of undesirable content. An unlikely choice for English-speaking consumers.
A poor choice of social sharing icons
Relevant social sharing icons
Do you know your audience? Do you know which social channels they use? If the answer isn’t yes you need to go do some research.
My choice of social sharing icons for a consumer business in 2018 are:- Facebook, Twitter, Instagram, Pinterest
And if you are chasing a youth audience – consider adding Tumblr, Instagram and Snapchat (QR Code)
My choice of social sharing icons for a B2B business in 2018 are: LinkedIn, Email, Facebook, Reddit
And if you’re a creative, film, art or music business consider Vero the newly launched service.
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https://creativeagencysecrets.com/wp-content/uploads/2018/04/sharing.png2581216Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-04-16 10:00:052019-08-13 15:11:56Social Sharing Icons - choose the right ones for 2018
WTF? That’s likely a thought running through many people’s minds as they hear that Facebook has just announced one of the biggest changes to the social media platform – ever.
With over 2.13 billion active users each month, there’s no doubt that this news has made a groundbreaking difference in the way that people and businesses use Facebook.
What’s the big news and what can we do about it? Below, we uncover what these changes are, how they will impact the way businesses use Facebook, and give suggestions on how you can adapt your Facebook strategy by creating meaningful content.
Algorithms, that’s what. Complex algorithms are what determines your unique experience on Facebook. Your news feed is catered specifically to you – based on what you like, how you interact and even search history from outside of Facebook.
When it comes to using Facebook for business, many strive to create content that resonates with their audience. Competitions, giveaways, new products – these are all important business updates that are shared on Facebook everyday. Techcrunch reports that there are over 50 million small businesses that use Facebook’s Pages app. For many companies, Facebook is one of their key business assets.
However, Facebook has made some drastic changes that will affect business pages on the platform. On January 11th, 2018, Mark Zuckerberg from Facebook announced algorithm changes that may indicate the start of what Michael Stelzner calls a “Facebook apocalypse”:
Personal posts from friends and family will have preferences over posts from groups or pages in your news feed
Videos will get less views – this is because video is content consumed passively
Focus will be on meaningful social interactions, so comments will be valued more than likes
As you can see, this is possibly one of the biggest changes that Facebook has ever made to the platform. Zuckerberg himself has even stated that he expects the market price will drop due to these changes. On the one hand, it appears that these changes are purely to improve user experience. But, it can also be debated that these changes are a move to encourage more businesses to turn to paid Facebook advertising to get the traffic they want. And, it’s highly anticipated that Facebook advertising costs will increase following the surge in advertising campaigns.
What does this mean for businesses?
These algorithm changes will start with your news feed, but this is only the beginning. Likely, it will be an update rolled out across all Facebook products.
For businesses, there are a few changes that will invariably happen – something to take into consideration when adapting your marketing strategy to adopt this algorithm change.
For pages that thrive on short, viral videos (think LADbible), they’re likely to be affected the most. Bloggers will also see a hit in organic reach, as will pages that exist purely to share memes, quotes and ‘tag-worthy’ photos.
How to create meaningful content on Facebook
These changes all hold one key goal in mind: to promote meaningful interactions. It’s more than just getting your audience to tag their friends or liking a picture. Meaningful, by Facebook terms, involves interacting with friends, family and other users in insightful conversations.
Here is what will no longer work:
Asking people to comment
Short text posts
Quote graphics
Videos
Basically, posts that exist purely to gather likes will be phased out from your news feed.
What can you do to create meaningful content?
See first – prompt your audience to change their news feed preferences to see your page’s content first
Post less frequently, but with more relevant content
Start discussions on your posts that encourage your audience to talk to one another
Use Facebook Live to reveal exciting updates and news
Adopt a Facebook advertising strategy
This all seems fairly straightforward, but as Facebook continues to make these changes to more than just your news feed, it will be more important than ever to understand these each and every one of these variables that will be affected.
Ultimately, your audience on Facebook isn’t yours – it’s purely borrowed from Facebook. And now that Facebook has set the ball rolling, who is to say other social platforms such as Instagram and Twitter won’t follow suit?
Stay up to date with social media changes
We have a seminar coming up that will cover Facebook, Instagram, Twitter and even Snapchat. There will be an insightful analysis on the algorithms that prioritise content, and what you can do to stay ahead of the crowd when it comes to creating meaningful content.
Click the button below to secure a ticket.
Event info:
WTF Happened to your Social Media Traffic?
Date: Wednesday 18th April, 2018, 7:30am – 9am
Where: Ponsonby Community Centre, Glue Pot room – 20 Ponsonby Terrace
Cost: $30
In doing market validation research for a client, we researched the Business Accelerators who are best known in New Zealand. Since I couldn’t find a place where they are all listed, I thought I’d create one. [We did this before for Youth Entrepreneur Organisations in New Zealand].
The Mums Garage group have pulled together a pretty comprehensive “Startup Ecosystem Map” list which goes from pre-seed investment upwards including regional connections – highly recommend as they encourage you to submit additional resources not yet on the list.
Check out these as a starting point for your own individual needs. And please use the comments to add others to the list.
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https://creativeagencysecrets.com/wp-content/uploads/2018/04/business-Accelerators.png7161266Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-04-06 10:37:492022-12-19 11:57:37Business Accelerators in New Zealand
It’s that time of the year again where we remind you about the benefits of good ol’ directories! Before the internet, we relied on finding services through the big yellow brick of a book we received each year. Thanks to the world wide web, we now find them stuffed under uneven table legs or as a booster seat. Today we find what we’re looking for with a click of a button. Does your business stand out?
In 2016, Google took away the right-hand sidebar where the paid adverts were displayed. Now the paid posts soar straight to the top, making it a tough battle for smaller companies to get noticed. Directories can be a cost-effective way to help get found via search engines. Being active on directories increases the chances of your business getting noticed.
Why updating your information is vital
It is important to keep your business updated in directories. If your business has gone through a recent change and you didn’t update your information, you could lose a lot of potential customers!
Never forget to NAP, this means not sleeping on the details. Make sure your Name, Address and Phone data is accurate and up to date. Location and accessibility are two of the most important factors when it comes to customers. If your telephone number is an old one and a customer can’t get through to you, they’re unlikely to try again. Likewise, if you were to put your address as a small town in South America, a New Zealand customer wouldn’t follow up with your business!
Pro tip: Check the directories your company is listed in and confirm your details are correct. Some websites take their information from others; resulting in a cycle of incorrect information.
Updated List of Directories*
This year, we bring you an even bigger list of potential directories your business may be found in. Take a look to see where your business is listed and where it isn’t.
It’s the only thing standing in between you and your next big client.
NB: Not all directories will apply to every type of business, some are more specific to particular fields. (eg. Tripadvisor will benefit restaurants and hotels over a telecommunications company.)
*The directories list has been ranked by domain authority, with the highest ranking at the top (accurate as of July 2018).
New Zealand Directories
RateBeer – Directory of beers, breweries, bars and stores.
Top Design Firms – Reviews and rankings of top web design firms, ecommerce development, graphic designers and design agencies around the world.
CompanyFM – Create a page to promote your company and brand, showcase your product or service, expose your content, build customer loyalty, or just be found.
Wand – Worldwide directory of businesses.
Place Reference – Place yourself on a map and see what’s around you (with the list and streetview).
BeanHunter – For finding the best cafes and coffees in various cities.
Fonolist – Find businesses, events, and reviews. Narrow it down by the country and city you’re looking at.
Local Wall – Free classifieds and advertisements worldwide.
Nettica – Online directory of products and services worldwide.
College Zoom – College directory with reviews and achievements.
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https://creativeagencysecrets.com/wp-content/uploads/2017/06/map-local-directories.jpg8531280Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2018-03-29 12:48:422024-02-26 16:36:17Boost Your Business with Local Directories
In any business having a strong online presence is very important. And when it comes to building a good online presence, using SEO tools can help increase your search engine rankings to reach more clients for your business.
In implementing search optimization or SEO campaigns, it’s important to know the right tools to use for the best results. There is a wide array of SEO tools, from keyword research tools to metric monitoring software. So what is the best SEO tools you can use for your next marketing campaign?
This article will cover the best SEO tools that you should know how to use so you can achieve your SEO marketing and business goals.
1.Data Visualization Tools
Using data visualization tools is important to handle a large amount of data and sort the most valuable in making sales and marketing decisions. Some examples of data visualization tools include Google Sheets, Google Slides, Google Data Audio, and Google Fusion Tables.
Here are the benefits of using SEO data visualization tools:
Easily spot issues with orphaned pages, internal link deficiencies, and canonical tags.
You can use them in link building audits and showing the most powerful web pages and distribution of internal links.
It’s easier to demonstrate the return of investment or ROI from SEO. You can extract revenue data and create simple charts to show the management, your clients, or investors the impact of your marketing efforts, and your products and services.
These tools provide keyword ranking data that is filterable by a query, such as filtering out “branded keywords.” In this way, you can fully understand a website’s commercial intent.
2.Keyword Research Tools
Keyword research is a crucial aspect of every SEO strategy. It’s a good thing that you can easily find the most relevant keywords to use with free online tools to help optimize your content, attract more visitors, or increase traffic, and gain higher sales.
Here are some examples of commonly used keyword research tools:
SEO
Google AdWords: It’s a keyword research tool that allows you to know the best revenue-generating keywords in seconds by showing competition feedback and volume for different keywords. Because of this, it’s one of the best tools for competitive analysis. All you have to do is drop a landing page URL or website into Google AdWords and see target keywords instantly.
Google Analytics: Google Analytics can exactly tell what online users are looking for. In that way, you can help them by creating informative content. The Google Search Console integration allows you to “query” data directly through Google Analytics. You’ll see search terms that online users are using to reach your website. You can use emerging keywords to find and create new SEO content topics.
Moz Keyword Explorer: Easily get basic SEO data such as competition and volume, as well as opportunity and difficulty scores. Also, it gives recommended terms according to similar searches that you can add to your specific campaign’s list.
SEMrush: This keyword research tool comes in handy if you’re looking for relevant keywords for your advertising campaign. It means that you can easily find profitable keywords suitable for your business niche. Also, it can display all the keywords your competitor is paying for.
3.SEO Audit and Monitoring Tools
For many websites, the main source of traffic is search engines. This is why for businesses wherein the majority of income highly depends on Google ranking, SEO audit is very important. You can use an SEO monitoring tool to help improve your rankings and outrank your competitors.
Here are some of the best SEO monitoring tools today:
Ahrefs: Ahrefs can help you grow your website’s search traffic, monitor your niche, and research your competitors. Also, it displays the 404 pages from your backlinks so you can redirect them for quick wins.
ScreamingFrog SEO Spider: This SEO tool is a website crawler, crawling websites’ URLs, and fetching key elements to study and monitor onsite and technical SEO. It comes with many free features that allow finding redirects and loops and upload a master list of URLs in a site migration for auditing.
SEMrush: It’s one of the most sought SEO monitoring tools that are always updated, allowing you to monitor your SEO metrics and help attain your best SEO performance.
Search engine optimization or SEO tools are valuable in attaining your web presence and business goals. By using data visualization, keyword research, and SEO monitoring tools, you can clearly see where your SEO and other digital marketing efforts are heading to. Also, you have a better idea of your site’s performance and get valuable keywords you can use to create SEO optimized content.
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https://creativeagencysecrets.com/wp-content/uploads/2020/03/AdobeStock_220393589-scaled.jpeg17092560Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2018-03-27 18:23:402020-03-27 18:24:253 SEO Tools That You Should Know How To Use
Is it a Smart Idea to Buy More Than One Domain Name?
/0 Comments/in Marketing /by Rebecca CaroeIf you are planning to go into business for yourself, you need to be on the web. Just as the company you worked for until recently has their site on the web, you need to establish your own. By doing so, you will put yourself in a position to reach a potential audience that numbers in the hundreds of millions. The sooner you do so, the sooner you can begin to tap into this enormous wellspring of potential profit.
Why Do You Need to Buy a Domain Name for Your Business?
The reason you need to buy a domain name for your business is to give yourself a home on the web. This is the name that visitors will punch into their search bar in order to find your site. It’s the name you will do business under.
Should You Buy More Than One Domain Name for Your Business?
Now that you know why you need to buy a domain name for your business, a new question arises. Is there a reason why you may need to consider buying more than one? This is an interesting question that raises a number of points. For example, are you going to be operating in a crowded arena where many businesses are competing in a cutthroat manner? If this is the case, there’s a reason you may need more than one domain name.
A rival business may attempt to crowd you off the web by buying a number of domain names that are similar to your own business. They may try to make use of these names by causing them to redirect to their own websites. Another way they may try to hurt you is by buying up several “independent” sites that are set up for the sole purpose of mocking and maligning your business.
The way to short circuit these attempts is to outwit your competitors in both areas.
Where Can You Go to Buy a Domain Name for Your New Business?
There are a number of reputable and professional domain hosting service providers that you can turn to when it comes time to buy domain names for your new business. The more you are able to buy, the better able you will be to shore up support for your new business while heading off any attempts by your competitors to harm you.
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Simple Ways To Save Time And Money When Running Your Website
/0 Comments/in Marketing /by Sudip MuttRunning a website can be costly, regarding both time and money. That’s why it pays to use every avenue available to make the process easier. We have some simple ways to help keep costs down and make sure that running a website does take over your life (unless you want it to).
Get A $5 Logo
If you’re just beginning your website, then you are going to need a logo. What’s great is that you can have one done for as little as $5. If you take a look at fiverr.com, you will see many professional designers offering their services.
It’s recommended that you select around three different designers whose work you like. Send them all the same brief, and you can then choose the design that you like the most. This could costs you as little as $15. However, designers often offer upgrades and other deals that may cost more. If you want your logo’s source file (so that you can edit it yourself), then you will likely have to pay a bit more. Regardless, you will still be getting a bargain.
Outsource Work
Outsourcing work can help save you a lot of time, and it can also be very cost effective. If you need site upgrades, blog articles, videos, or anything else, you will find that there are freelancers to meet your needs. The major platforms to hire from include Upwork.com and Freelancer.com.
Imagine you need an article written on a topic that you know nothing about. You could struggle away for hours doing research and trying to write it yourself. However, you need to consider what your time’s worth. It may be more worthwhile to pay someone who knows the topic to write it for you.
Aim For Quality Over Quantity
If you’re trying to pump out a new post every day, then you may be overdoing it. To save time while not focus on quality over quantity. One high-quality post each week is better than seven sub-par posts.
Streamline Your Email Processes
You don’t want to be bogged down dealing with emails. Make sure you have strong spam filters on your account to get rid of the junk. You may also want to consider using Hostgator Webmail because of its effectiveness.
Consider The Time Commitment For Learning New Skills
If you want to make major modifications to your site and are considering learning HTML and PHP, then you may want to consider the time commitment. You may have to spend many hours to develop basic knowledge. It’s important to consider how much your time is really worth. You might find that it’s much more cost-effective and time-effective to hire someone to do the work for you.
Final Thoughts
Hopefully, your website starts to (or continues to) be successful. Just remember, you want to make it as efficient as possible. Streaming processes, outsourcing work, and even taking some nifty shortcuts will allow you to maximize results while minimizing your time and financial commitment.
No related posts.
3 Technologies That Will Transform Your Business Marketing by 2020
/0 Comments/in Marketing /by Rebecca CaroeThe year 2020 was once the ideal setting for futuristic sci-fi movies, but now it’s just around the corner. As the world gets closer to a new era, people have to brace themselves for the changes technology is going to effect on the business world. In fact, your customers will often drive technology you adopt in your business.
Technology is the vehicle businesses use to understand customer pain points and expectations in a bid to create meaningful relationships that build customer loyalty. If your company can genuinely nail customer experience, you’ll realize that your younger consumers are more brand loyal than all other generations. All this requires your IT department to power these top three technologies for next-generation customer experience.
Cloud Computing
Advanced security capabilities today at application, network, and infrastructure levels make cloud infrastructure more secure than your on-premises apps. In fact, 80% of IT budgets are committed to cloud solutions. Cloud computing offers you more visibility into what your users are doing.
Regarding marketing, cloud computing helps improve customer service across different channels. Additionally, cloud computing also provides an easy way of collecting business analytics, so marketing teams understand the purchasing decision-making process.
AI is now in just about everything you do. You check the weather reports via Google Home, start your car, and the Waze app predicts the fastest route to the office, and you shop on Amazon relying on product recommendations based on your past purchases. At the end of the day, Netflix suggests what you should be watching next.
AI is becoming a standard in customer expectations, in place of just offering a convenience, which is why IT leaders are making it a top priority. Debates like Bamboo vs TeamCity are driving AI use cases all over the business world. In fact, prepare yourself for an era where AI will automatically recommend products to your customers based on preferences.
Fortunately, you can use AI-powered content curation technology to engage your web visitors by showing content that’s relevant to them. Also, a business that nails voice search in future SEO strategies will gain lots of organic traffic. This is thanks to increased search traffic driven by major players like Apple, Amazon, and Google.
The business world today can be explained by a single phrase “mobile first.” This is why you will rarely find a customer’s first interaction with a business taking place outside of the mobile or the web. In fact, more than 50% of consumers are more than ready to switch from brands that do not provide easy to use mobile experiences.
Plus, mobile phones have become productivity tools. You can run your business via a telephone. Moreover, both your employees and customers have higher expectations from their mobile experiences in regards to user experience, performance, and accessibility to real-time data.
Your customers and employees want to see the hottest leads in real time, get real-time notifications, and gain the ability to work on docs and submit approvals without opening a computer. These are not just initial questions; they are expectations! Even more reason why your business should offer fully functional apps that are focused on the user and delivering a truly engaging experience.
Start Now
It’s up to businesses and IT to offer end users powerful cloud computing, AI, and customer-centered technology. To deliver, you need to prioritize your resources and offload some of the burden by shifting to a low-code, cloud-based platform. This will make your work easier while serving your employees and customers with a more predictive and personalized experience that meets heightened expectations.
No related posts.
Featured on the 302 Temp Redirect show
/0 Comments/in B2B, Sales, Strategy /by Rebecca CaroeThanks to Glenn Marvin of Konnector who interviewed me on his 302 Temporary Redirect Show (that’s a geek joke – a website has a 302 error code…. ).
5 key activities for B2B Marketing
During the show Glenn asked me what my “always on” fundamental B2B marketing activities are. If you want to listen it’s at 18:25 through to 20:24.
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Social Sharing Icons – choose the right ones for 2018
/0 Comments/in B2B, B2C, Digital media, Marketing, Marketing ideas /by Rebecca CaroeSocial sharing icons overlay text
“So little thought goes into websites” I said this afternoon, prompting my colleague, Conrado Langer to add “You just described humanity in one sentence!”
Reviewing the social sharing icons for two clients this week we had opposing experiences.
One was getting great traction – but the sharing icons overlaid the blog text when viewed on a tablet.
Our bad – we reviewed the settings and adjusted the screen size for when the layout switched to the mobile enabled format.
The other just installed a social sharing plugin without thought to their blog layout or users. It scrolls round to two rows, and includes some which are barely used including the highlighted, VK. This is a Russian site with few privacy controls and full of undesirable content. An unlikely choice for English-speaking consumers.
A poor choice of social sharing icons
Relevant social sharing icons
Do you know your audience? Do you know which social channels they use? If the answer isn’t yes you need to go do some research.
My choice of social sharing icons for a consumer business in 2018 are:- Facebook, Twitter, Instagram, Pinterest
And if you are chasing a youth audience – consider adding Tumblr, Instagram and Snapchat (QR Code)
My choice of social sharing icons for a B2B business in 2018 are: LinkedIn, Email, Facebook, Reddit
And if you’re a creative, film, art or music business consider Vero the newly launched service.
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What the F(acebook)?!
/0 Comments/in Advertising, Marketing, Social Media /by Creative Agency Secrets TeamWTF? That’s likely a thought running through many people’s minds as they hear that Facebook has just announced one of the biggest changes to the social media platform – ever.
With over 2.13 billion active users each month, there’s no doubt that this news has made a groundbreaking difference in the way that people and businesses use Facebook.
What’s the big news and what can we do about it? Below, we uncover what these changes are, how they will impact the way businesses use Facebook, and give suggestions on how you can adapt your Facebook strategy by creating meaningful content.
We will also share details of a seminar on how to stay up to date with the most popular social media platforms and their ever-changing algorithms.
So what’s changed on Facebook?
Algorithms, that’s what. Complex algorithms are what determines your unique experience on Facebook. Your news feed is catered specifically to you – based on what you like, how you interact and even search history from outside of Facebook.
When it comes to using Facebook for business, many strive to create content that resonates with their audience. Competitions, giveaways, new products – these are all important business updates that are shared on Facebook everyday. Techcrunch reports that there are over 50 million small businesses that use Facebook’s Pages app. For many companies, Facebook is one of their key business assets.
However, Facebook has made some drastic changes that will affect business pages on the platform. On January 11th, 2018, Mark Zuckerberg from Facebook announced algorithm changes that may indicate the start of what Michael Stelzner calls a “Facebook apocalypse”:
- Personal posts from friends and family will have preferences over posts from groups or pages in your news feed
- Videos will get less views – this is because video is content consumed passively
- Focus will be on meaningful social interactions, so comments will be valued more than likes
- Links to external pages will get less visibility
Source: https://blog.bufferapp.com/facebook-algorithmAs you can see, this is possibly one of the biggest changes that Facebook has ever made to the platform. Zuckerberg himself has even stated that he expects the market price will drop due to these changes. On the one hand, it appears that these changes are purely to improve user experience. But, it can also be debated that these changes are a move to encourage more businesses to turn to paid Facebook advertising to get the traffic they want. And, it’s highly anticipated that Facebook advertising costs will increase following the surge in advertising campaigns.
What does this mean for businesses?
These algorithm changes will start with your news feed, but this is only the beginning. Likely, it will be an update rolled out across all Facebook products.
For businesses, there are a few changes that will invariably happen – something to take into consideration when adapting your marketing strategy to adopt this algorithm change.
For pages that thrive on short, viral videos (think LADbible), they’re likely to be affected the most. Bloggers will also see a hit in organic reach, as will pages that exist purely to share memes, quotes and ‘tag-worthy’ photos.
How to create meaningful content on Facebook
These changes all hold one key goal in mind: to promote meaningful interactions. It’s more than just getting your audience to tag their friends or liking a picture. Meaningful, by Facebook terms, involves interacting with friends, family and other users in insightful conversations.
Here is what will no longer work:
Basically, posts that exist purely to gather likes will be phased out from your news feed.
What can you do to create meaningful content?
This all seems fairly straightforward, but as Facebook continues to make these changes to more than just your news feed, it will be more important than ever to understand these each and every one of these variables that will be affected.
Ultimately, your audience on Facebook isn’t yours – it’s purely borrowed from Facebook. And now that Facebook has set the ball rolling, who is to say other social platforms such as Instagram and Twitter won’t follow suit?
Stay up to date with social media changes
We have a seminar coming up that will cover Facebook, Instagram, Twitter and even Snapchat. There will be an insightful analysis on the algorithms that prioritise content, and what you can do to stay ahead of the crowd when it comes to creating meaningful content.
Click the button below to secure a ticket.
Event info:
WTF Happened to your Social Media Traffic?
Date: Wednesday 18th April, 2018, 7:30am – 9am
Where: Ponsonby Community Centre, Glue Pot room – 20 Ponsonby Terrace
Cost: $30
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Business Accelerators in New Zealand
/0 Comments/in B2B /by Rebecca CaroeThe Mums Garage group have pulled together a pretty comprehensive “Startup Ecosystem Map” list which goes from pre-seed investment upwards including regional connections – highly recommend as they encourage you to submit additional resources not yet on the list.
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Boost Your Business with Local Directories
/7 Comments/in B2B, B2C, Case Studies, Digital media, Local Marketing, Marketing, Marketing ideas, SEO /by Creative Agency Secrets TeamDon’t let your business get lost in the crowd
In 2016, Google took away the right-hand sidebar where the paid adverts were displayed. Now the paid posts soar straight to the top, making it a tough battle for smaller companies to get noticed. Directories can be a cost-effective way to help get found via search engines. Being active on directories increases the chances of your business getting noticed.
Why updating your information is vital
Never forget to NAP, this means not sleeping on the details. Make sure your Name, Address and Phone data is accurate and up to date. Location and accessibility are two of the most important factors when it comes to customers. If your telephone number is an old one and a customer can’t get through to you, they’re unlikely to try again. Likewise, if you were to put your address as a small town in South America, a New Zealand customer wouldn’t follow up with your business!
Pro tip: Check the directories your company is listed in and confirm your details are correct. Some websites take their information from others; resulting in a cycle of incorrect information.
Updated List of Directories*
This year, we bring you an even bigger list of potential directories your business may be found in. Take a look to see where your business is listed and where it isn’t.
It’s the only thing standing in between you and your next big client.
NB: Not all directories will apply to every type of business, some are more specific to particular fields. (eg. Tripadvisor will benefit restaurants and hotels over a telecommunications company.)
*The directories list has been ranked by domain authority, with the highest ranking at the top (accurate as of July 2018).
New Zealand Directories
Localist– Local and authentic Kiwi businesses. [2020 no longer listing]BusinessMe –New Zealand business directory. [2020 no longer live]ocalBD– A local business directory. [2020 no longer live]Search Local– Site with all kinds of companies and businesses listed. [2020 no longer live]New Zealand Websites – New Zealand business websites. [2020 no longer live]NZ Business List– Business listing by category and city. [2020 no longer live]International Directories
Spoke– Business information.iGlobal– A global community of businesses, professionals and events.No related posts.
3 SEO Tools That You Should Know How To Use
/0 Comments/in Marketing /by Sudip MuttIn any business having a strong online presence is very important. And when it comes to building a good online presence, using SEO tools can help increase your search engine rankings to reach more clients for your business.
In implementing search optimization or SEO campaigns, it’s important to know the right tools to use for the best results. There is a wide array of SEO tools, from keyword research tools to metric monitoring software. So what is the best SEO tools you can use for your next marketing campaign?
This article will cover the best SEO tools that you should know how to use so you can achieve your SEO marketing and business goals.
1.Data Visualization Tools
Using data visualization tools is important to handle a large amount of data and sort the most valuable in making sales and marketing decisions. Some examples of data visualization tools include Google Sheets, Google Slides, Google Data Audio, and Google Fusion Tables.
Here are the benefits of using SEO data visualization tools:
2.Keyword Research Tools
Keyword research is a crucial aspect of every SEO strategy. It’s a good thing that you can easily find the most relevant keywords to use with free online tools to help optimize your content, attract more visitors, or increase traffic, and gain higher sales.
Here are some examples of commonly used keyword research tools:
SEO
3.SEO Audit and Monitoring Tools
For many websites, the main source of traffic is search engines. This is why for businesses wherein the majority of income highly depends on Google ranking, SEO audit is very important. You can use an SEO monitoring tool to help improve your rankings and outrank your competitors.
Here are some of the best SEO monitoring tools today:
Conclusion
Search engine optimization or SEO tools are valuable in attaining your web presence and business goals. By using data visualization, keyword research, and SEO monitoring tools, you can clearly see where your SEO and other digital marketing efforts are heading to. Also, you have a better idea of your site’s performance and get valuable keywords you can use to create SEO optimized content.
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