Content marketing nowadays rules a business’s marketing strategy, but good content is still hard to come by. Running a blog can help any business owner capitalize on site visitors and build their brand reputation. The advantages are numerous: an effective blog will appear higher in search engine results pages and keep guests engaged. Regardless of the type of business you own — whether it’s a personal brand aimed at attracting new clients or an e-commerce business — you’ll need a blog to support you. Your blog is the centre of all your content marketing efforts, and not only does it provides fuel for SEO, but increases your potential for customers discovering you online. Therefore make sure you choose a catchy and relevant name when you buy a domain name, and consider using a plagiarism checker to help keep your content original and fresh!
In fact, one HubSpot study from 2015 found that businesses who blog are much more likely to get new customers, and marketers who prioritize blogging are 13x more likely to enjoy a positive return on investment. Whether you’ve chosen shared web hosting or a dedicated server for your WordPress blog, your content needs to take centre stage.
We’ve compiled some WordPress tools can help you make the most of your blogging content efforts.
1) ThingLink
With ThingLink, you can turn images into layered content that expands information. There are many use cases for this. In product marketing, users can deconstruct products to demonstrate to consumers how different aspects of its work. This is a great way to show how tech-based products operate; interactive elements allow users to click on different parts for a better understanding of the various parts operate. In e-commerce, you can also use it for creative interactive lookbooks. Take a look at the ThingLink blog to see how other businesses, like Allstate, are using this tool to create interactive media.
2) BuzzSumo
Running a blog is one thing, but ensuring you have the best ideas for every blog post is another. When it comes to your blog, it’s important to stay on topic and maintain a fresh content cycle. BuzzSumo helps you achieve this. Start by entering a topic into the search engine bar, and you’ll receive the most popular posts sorted by social shares. This is a great tool for beginners, who aren’t sure where to start, but it’s equally as good for bloggers who need ideas to add to the editorial calendar. With topics sorted by social shares, you can also glean insight into what’s popular in your industry or niche.
3) Atomic Reach
Atomic Reach offers uses with an AI-based tool that helps users understand what makes their content stick and what’s hurting it. Submit your writing, and the tool grows with you, providing telling information based on your target audience. Based on your topics, it lets you know what the best channels are for social sharing, publishing, and aids the entire content creation process.
The company’s founder, Bradley Silver, summed up the platform in an interview, saying: “Atomic AI enables anyone publishing digital content to pinpoint the readability level of their audience and guides them to write content specifically for that audience. When you match your content readability level with your target audience you see significant increases in overall engagement.”
The content maximization breaks down the reading audience into five different categories based on the subject matter and offers real-time insight into how to better the content and when and where to publish it.
4) Coschedule’s Headline Analyzer
Every blog post needs a perfect headline. But not everyone can create catchy titles that attract the masses. For some additional help, try the free online Headline Analyzer tool, which factors in several variables like length and word balance, and spews out a score. It will also show you what your headline will look like in search engines and email marketing subject lines. After all, the headline is the key to getting visitors to actually read your content and should be given special attention.
5) Infogram
Infogram is a plugin that allows users to add visually stunning interactive charts and graphs to their posts. The interactivity aspect allows readers to sort the data as they see fit. Whether it’s a financial chart or a geographic map, there are plenty of themes and design options to help creators import versatile creations. This also entices the visitor to stay on your page longer, and the longer a visitor stays on a page before leaving, the more valuable it appears to search engines.
Hope that gives you enough to try out on your own blog.
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https://creativeagencysecrets.com/wp-content/uploads/2018/03/Atomic-AI.png10921712Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2018-03-09 14:15:302021-06-08 22:14:495 Great Content Tools For Improving Your WordPress Blog
Running a small business brings worries for the owner from time to time. You want to make sure you are doing what is best for the future of your company but you probably have concerns about which options to prioritise. Let us help you.
You are not always going to know how to complete your business goals without outside advice. Marketing your company in the right way can do wonders for public perception. Modern businesses use digital marketing and it really is effective at getting your company to new levels of online sales success.
Digital marketing trends are changing fast and it’s important to stay abreast of the latest ones which are relevant to your business. By taking time to review these simple steps, you are going to give your company the best chance to reach a wider audience and continue to grow
Your website is your central location
Right away, one of the more important aspects of digital marketing for your small business is a modern, mobile friendly website. Business websites have been around for years but a recent survey found that around 50% of all businesses in New Zealand did not have a web presence. They didn’t even have a Google My Business listing! FACT: not having a website works against your business.
If you want to make sure your business has a single, central location where clients, staff and potential customers can visit to learn more about what your company offers, then you absolutely must have a website. There are plenty of straightforward interactive tools you can use to create small business websites. All you need to do to get started is find a system that makes the most sense for your abilities. If you are new to digital marketing, you might find it helpful to work alongside a web designer to get a better idea of how to set everything up.
Social Media Trends
Outside of having a website, there are a number of other important digital marketing tactics. Social media has fast become one of the more powerful aspects of the internet. People use websites like Facebook, Instagram, and Twitter to connect with consumer audiences. Businesses, likewise, take advantage of social media to connect with their customers in authentic ways. This means you definitely want to get on social media. But beware the enthusiastic young adviser. There are traps for the ill-informed. It’s not something you want your 15 year old child to run for you.
Google Trends: Search for Social Media Marketing 2017-8
Social media outlets allow businesses of all sizes the chance to interact with customers in a comfortable environment. Customers can go to your social media page if they are attempting to contact you (using messenger apps) or are looking to learn more information about your products, services, or upcoming special deals you might be offering. Different platforms offer a different set of advantages and disadvantages so you definitely want to take time to learn about each. Understanding your key audience demographic can make a difference in what social media platforms you end up using for your business.
Connect Now
Digital marketing is popular because it’s very cost-effective and the results can be immediate for connecting small businesses with customers. By creating your own website and using social media, you are giving your company a chance to get noticed and get the attention you deserve from potential customers.
Give yourself a bit of time to research the options and get this process started so that you might see the benefits for yourself.
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https://creativeagencysecrets.com/wp-content/uploads/2018/03/Social-MEdia-MArketing-trend.png12562394Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-03-07 17:41:592022-12-19 11:57:31How Small Businesses Benefit From Digital Marketing
I checked our bounced emails report. Do you want me to “unsubscribe” or “delete” them? I’ve just “unsubscribed” a couple and then realised “delete” is also an option. What’s the difference?
Also if a contact says “this address has been cleaned” there is no delete of unsubscribe option. Why is that and what does it mean?
Cleaning mail lists
This is a great question because list hygiene is an important (but frequently ignored) part of being a responsible direct marketer. List hygiene is all about keeping your list up to date, as far as this is possible. Now people move jobs all the time and so being 100% up to date is unrealistic – but each time you send out an EDM (electronic direct mail message) there will be people whose emails bounce or they choose to unsubscribe.
The unsubscribe option means they stay on the list as a historic record (they were once subscribed and now are not).
Delete is only suitable when someone has died
When they change jobs and their email address has moved domains, I don’t delete them, if they re-subscribe, I update their email address so you retain a complete record of their subscription (it’s just a new address for the same person)
Basically, if there’s the possibility that they might re-join your list in the future, it’s better to leave them on the list. Similarly, if they change jobs and get a different email address, it’s best to leave them on the list and at a future date, change their email address.
So by leaving them on the list we have a “more perfect” record of history for that subscriber on your list.
Cleaned email addresses
Now, “Cleaned” means something different (in the language of MailChimp)
Cleaned contacts have addresses that have hard bounced, or repeatedly soft bounced, and are considered invalid.
So they have been permanently deactivated and in order to protect the spam sending record of emails sent through the MailChimp servers, they have chosen to not allow you to send to the ever again. This is a defensive action on the part of MailChimp. They have a lot of mail servers who send out the messages you book through their service. Each time a recipient marks one of your EMDs as ‘spam’ this sends a negative message about that server and MailChimp act to protect their reputation in this way.
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https://creativeagencysecrets.com/wp-content/uploads/2018/02/unsubscribe-or-delete.png284714Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-02-27 10:40:562018-02-27 10:40:56Delete or Unsubscribe for mail list?
Hi, my name is John White and I am currently a university student majoring in Marketing and International Business. This summer, I had the privilege to be the latest intern for Creative Agency Secrets and I am grateful that I chose to do it. The motivation behind working as an intern here was to gain some real-life experience that I had lacked so far in my degree. Even though it was a short amount of time, I can truly say I have fulfilled my goals here with the help of Rebecca, Tabhitha and Conrado.
Different learning experiences
It is quite incredible to think that within a space of a month, I gained more experience and knowledge at Creative Agency Secrets than I have had at university so far. The team set me a lot of tasks for clients right from the start, which meant I was gaining the real-life experiences I craved. I was using email campaign tools such as Campaign Monitor and MailChimp to design campaigns for clients. I created blog posts for various websites, where I learned a lot about writing that I wouldn’t have even thought about. I even got to work on the back end of websites using platforms such as Squarespace, WordPress and Shopify. Other great marketing facets I got to experience included SEO, copywriting and market research.
Besides marketing, I learned a lot of about what is required to have a functional and a well-performing team. I quickly realised how important constant communication was to be efficient as a whole. Using tools such as ‘Teamwork’ and having stand-up meetings every morning, I always knew what my task was and more importantly, what everyone else was doing to make sure we were all on the same page. No matter what I do in the future, these sorts of experiences are invaluable and can be applied to whatever I do.
A big thank you!
All in all, I owe massive thanks once again to Rebecca and the Creative Agency Secrets team for giving me this opportunity. I now feel more confident in pursuing marketing jobs once I have graduated since I have experience working in a team and with various tools. Also, a massive thank you to Tabhitha who walked me through a lot of the different jobs I had to do. With everything being new to me, she showed a lot of patience, expertise and I always felt comfortable asking different questions!
I wish everyone all the best and hopefully, we will cross paths again sometime in the future!
Cheers,
John White
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Rebecca is running two webinars with CCH Learning designed for Business to Business organisations who need to ramp up their website as a marketing tool.
Setting a Website Strategy for Marketing Success: Understand the functionality your website needs & how to avoid common mistakes
The first webinar will help you gain a deep understanding of how to write a website strategy, what to improve on your current website and marketing communications, how to test your website is working well.
The second webinar teaches you the tools you need to assess the effectiveness of your existing website, and helps you to draw up a list of actions to improve its alignment with your business website strategy.
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-02-23 10:00:002018-02-23 11:46:01Kickstart business website user skills
Most cases, you’d want visitors to stay on your site. Hopefully, they’ll explore other pages and, ideally, fulfill your desired conversion – whether it’s signing up for a newsletter or buying a product online.
If a lot of your visitors are ‘bouncing’ away from your website without performing any desired actions, you know it’s time to do something to reduce that percentage.
But where do you start? By signing up for our upcoming seminar, of course!
https://creativeagencysecrets.com/wp-content/uploads/2018/02/bounce-rate-event-cover-image-Eventbrite-V2.jpg10802160Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2018-02-19 17:00:092018-02-19 17:00:09How to stop visitors from 'bouncing' away from your website
As a business owner, you want the best for your sales team. One of the things that you can provide them to help them focus on doing what they do best (bring in more sales for your company) is a Google CRM.
Okay, you might think that it isn’t something new, you’ve heard about Customer Relationship Management software before. But, Google CRM isn’t your ordinary CRM tool as it integrates with Google’s suite of apps smoothly. That said, tracking conversations between the CRM and Gmail, for example, becomes possible.
Instead of bringing trouble, CRM software should help your sales and marketing team close more deals, increasing the revenue of your business in the long run. However, since most companies have dozens to hundreds of sales reps, the CRM keeps up by offering way too many features. Is it a good thing? It should be, but it often ends up becoming more of a trouble, primarily when not utilised properly.
If it’s streamlining the use of a CRM tool that you want, then choose those that you can integrate with Google without any problem. You can start with a Google CRM free tool and upgrade later on as you begin to identify more needs for your company.
This post will show you the top three best CRM tools that you can use with Google. Check them out below.
1.EngageBay
EngageBay is an award-winning product for nurturing and engaging clients of small and mid-sized real estate agencies.
The software provides a seamless experience including online CRM, marketing automation, sales bay, live chat and a helpdesk.
EngageBay makes it possible to automate manual tasks, track deals and sales pipeline, provide real-time assistance that easily converts visitors into customers and prioritise and solve customer support enquiries.
Starting at a monthly subscription as low as $8.99, EngageBay is feature loaded, easy to setup and use and is cloud-hosted. It can be integrated with many third-party applications. Customer support gives you prompt resolutions to questions & issues.
2. Zoho
Social media integration, sales insights, and, of course, G Suite integration, are what Zoho offers. It serves as an all-in-one platform, aligning your marketing and sales team.
Using real-time data coming from different sources, like marketing campaigns, social media engagements, as well as email, your company can target and prioritise prospects. If you want to start closing deals using different channels through an all-in-one CRM tool that can integrate with all Google apps, then Zoho is right for you.
What CRM Tools Are Best Used With Google
You can start with a Free plan with Zoho, which will give you contact management features, 1 GB storage, and social integration. The free subscription also allows three users at max. To enjoy additional features, such as email insights, forecasting, and lead scoring, you have to upgrade to the Standard plan, which will cost your company only twelve dollars a month. Should you wish to avail of the Professional Subscription, you’ll enjoy social-to-lead capture, plus LinkedIn and Twitter interaction for twenty dollars every month.
2.Streak
If you want a CRM tool that’s very easy to understand, Streak is worth checking out. The CRM also features email tracking, giving you the chance to know if someone has already opened those emails you’ve sent or not yet.
Aside from the email open tracking feature, Streak also offers contextual reminders, delayed-send emails to cater to prospects and customers from different timezones, scheduling, templates, as well as mail merges. You can also check the status of your sales process through charts and graphs, giving you useful data visualisations.
Checking emails, even if you’re not part of the thread, is also possible with a collaborative email. Contextual data in your inbox will also let you see notes alongside emails, together with account information.
The pricing for Streak will depend on what level of subscription you choose. You can use its basic functionality using the free personal level subscription. You can pay forty-nine dollars per month for the professional level and enjoy more features. If you want a ton more support, the enterprise level will be a perfect choice.
3.Agile
If you want a contact management system with robust marketing automation, social media integrations, and, of course, G Suite integration, Agile could be the best choice. Aside from managing your leads and contacts, the CRM also allows the creation of customised campaigns and placing event triggers using text and email.
Agile CRM has three subscription plans –the free, starter, and regular. You can have ten users in the free subscription, together with email campaigns, lead scoring, contact management, and Gmail/G Suite integration.
If you’re going to upgrade, the starter plan will cost your company $9.99 every month, while the regular subscription requires a $39.99 monthly payment.
The Bottom Line – Your Choice
Whether you’re in a contact’s record or your email inbox, the Google CRMs mentioned in this post make communication easy by integrating with Gmail and the G Suite applications.
You can sync, track, and schedule your Gmail inbox based on the action of your prospect or customer. You can also enjoy features, such as visitor tracking, lead intelligence, and email automation, among others.
The best Customer Relationship Management tools above, which you can use with Google, will revolutionise your marketing campaigns, increases sales, and improve customer satisfaction in your business.
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https://creativeagencysecrets.com/wp-content/uploads/2020/02/shutterstock_1415028929.jpg6671000Sudip Mutthttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgSudip Mutt2018-02-17 16:05:332021-09-01 11:25:36Which CRM Tools Are Best Used With Google
Getting recognition for your “expertise” in selling professional services is paramount if you’re to make good profits.
The stages in the process include –
Setting out your credentials
Outbound publicity – demonstrate you know your ‘stuff’
Getting to one on one conversations around the client’s desired future state
Discussing your services, their needs and fees
I was working with a financial services client and recommended he use the Monte-Carlo methodto establish the prospective client’s need for advice. (Go to the sub heading on Finance and Business). I think it’s very suitable way to frame a discussion when talking about personal finances
Monte Carlo simulation is commonly used to evaluate the risk and uncertainty that would affect the outcome of different decision options.
First be recognised as an expert
You can’t get these conversations going without first establishing yourself as an expert.Nobody wants their finances managed by an amateur. Nor their marketing services. Just working for a big name firm is no guarantee of expertise – it’s a step in the rightdirection.
Groups on LinkedIn
Getting in front of future clients is possible via step 1. As you establish yourself as an expert you will get noticed (particularly if you use key words relevant to your expertise and audience.Maintaining your position as an expert in the eyes of your audience can be continued through outbound articles and publicity.
These are best delivered using sites aligned to your industry niche and audience. For my area there’s a great Reddit thread, a couple of Facebook Groups and a Linked In Group which is very active. You need to find the ones suited to your needs. Don’t forget to check out in-person events on places like Meetup.com too – not all communication has to be written!
Finding the right things to say in your publicity and how to start a conversation with your reader are the things you will need to practice.Conversations in a public forum can lead, later, to a private discussion which is preliminary to taking on a new client.
Book a personalised coaching session with the Creative Agency Secrets team – pick the person who best suits your need.
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https://creativeagencysecrets.com/wp-content/uploads/2018/02/NZ-SME.png6401534Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2018-02-02 17:44:472020-01-24 01:44:57Become an expert in the eye of the client
Every business hoping to seriously compete in the modern world needs a website. For some businesses, the website is merely a hub, a way that customers can find out vital information and get in contact should they need to. For other businesses, their website is a vital component of the way that they operate. In many cases, their website is generating most or all of their revenue.
In order to effectively sell products through your website, you need to be able to do more than just generate traffic. You will need to also entice visitors to your online shop and then convince them to part with their money. Selling products effectively through your own website is also not a problem that can easily be solved by spending more money on marketing.
Instead, selling products on your website requires a more considered and multi-faceted approach. In this article, we look at some of the most effective techniques for boosting sales from your website.
Product Reviews
Whenever a potential customer sees a product for sale on a website, one of the first things they will look for is customer reviews. These will give them an indication of what other users and customers think of a product, and research suggests that reviews from other customers are often trusted more than reviews from specialist industry publications. In order to generate as many customer reviews as you can, you should make the process as simple and quick as possible. You should also offer customers an incentive for leaving a review, if you offer any kind of loyalty or rewards scheme, then consider offering some bonus points or discounts.
Streamline Your Website Layout
A well laid out and easy to use website will find it much easier to generate traffic and to convert those visitors into customers. If your website is difficult to navigate and sluggish to respond, then anyone who visits will soon become frustrated and leave again. Not every visitor to your website will have the same idea of what constitutes a streamlined website, so it is a good idea to allow users to customize the layout to some degree.
A good example of a customizable layout would be this page from Woodbury Outfitters which sells, among other things, browning hunting rifles. This page allows the user to arrange items as either a grid or a list; it also makes it easy to see the kind of rating they have been given from other customers.
Don’t Underestimate SEO
Search engine optimization (SEO) is a crucial weapon for any modern website that wants to be noticed. Any fully rounded marketing strategy has to include some kind of SEO component. Put simply, it is a website’s SEO score that determines how prominently it is listed in results for relevant search terms.
A website is an excellent platform for selling your products, but to do so effectively isn’t as easy or straightforward as many people think. You need to consider exactly how you can make your website as simple and inviting as possible for customers to use. If you build your website carefully and pay attention to your user base, then you can quickly make a lot of money from your business website.
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5 Great Content Tools For Improving Your WordPress Blog
/0 Comments/in Marketing /by Sudip MuttContent marketing nowadays rules a business’s marketing strategy, but good content is still hard to come by. Running a blog can help any business owner capitalize on site visitors and build their brand reputation. The advantages are numerous: an effective blog will appear higher in search engine results pages and keep guests engaged. Regardless of the type of business you own — whether it’s a personal brand aimed at attracting new clients or an e-commerce business — you’ll need a blog to support you. Your blog is the centre of all your content marketing efforts, and not only does it provides fuel for SEO, but increases your potential for customers discovering you online. Therefore make sure you choose a catchy and relevant name when you buy a domain name, and consider using a plagiarism checker to help keep your content original and fresh!
In fact, one HubSpot study from 2015 found that businesses who blog are much more likely to get new customers, and marketers who prioritize blogging are 13x more likely to enjoy a positive return on investment. Whether you’ve chosen shared web hosting or a dedicated server for your WordPress blog, your content needs to take centre stage.
We’ve compiled some WordPress tools can help you make the most of your blogging content efforts.
1) ThingLink
With ThingLink, you can turn images into layered content that expands information. There are many use cases for this. In product marketing, users can deconstruct products to demonstrate to consumers how different aspects of its work. This is a great way to show how tech-based products operate; interactive elements allow users to click on different parts for a better understanding of the various parts operate. In e-commerce, you can also use it for creative interactive lookbooks. Take a look at the ThingLink blog to see how other businesses, like Allstate, are using this tool to create interactive media.
2) BuzzSumo
Running a blog is one thing, but ensuring you have the best ideas for every blog post is another. When it comes to your blog, it’s important to stay on topic and maintain a fresh content cycle. BuzzSumo helps you achieve this. Start by entering a topic into the search engine bar, and you’ll receive the most popular posts sorted by social shares. This is a great tool for beginners, who aren’t sure where to start, but it’s equally as good for bloggers who need ideas to add to the editorial calendar. With topics sorted by social shares, you can also glean insight into what’s popular in your industry or niche.
3) Atomic Reach
Atomic Reach offers uses with an AI-based tool that helps users understand what makes their content stick and what’s hurting it. Submit your writing, and the tool grows with you, providing telling information based on your target audience. Based on your topics, it lets you know what the best channels are for social sharing, publishing, and aids the entire content creation process.
The company’s founder, Bradley Silver, summed up the platform in an interview, saying: “Atomic AI enables anyone publishing digital content to pinpoint the readability level of their audience and guides them to write content specifically for that audience. When you match your content readability level with your target audience you see significant increases in overall engagement.”
The content maximization breaks down the reading audience into five different categories based on the subject matter and offers real-time insight into how to better the content and when and where to publish it.
4) Coschedule’s Headline Analyzer
Every blog post needs a perfect headline. But not everyone can create catchy titles that attract the masses. For some additional help, try the free online Headline Analyzer tool, which factors in several variables like length and word balance, and spews out a score. It will also show you what your headline will look like in search engines and email marketing subject lines. After all, the headline is the key to getting visitors to actually read your content and should be given special attention.
5) Infogram
Infogram is a plugin that allows users to add visually stunning interactive charts and graphs to their posts. The interactivity aspect allows readers to sort the data as they see fit. Whether it’s a financial chart or a geographic map, there are plenty of themes and design options to help creators import versatile creations. This also entices the visitor to stay on your page longer, and the longer a visitor stays on a page before leaving, the more valuable it appears to search engines.
Hope that gives you enough to try out on your own blog.
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How Small Businesses Benefit From Digital Marketing
/0 Comments/in Marketing /by Rebecca CaroeRunning a small business brings worries for the owner from time to time. You want to make sure you are doing what is best for the future of your company but you probably have concerns about which options to prioritise. Let us help you.
You are not always going to know how to complete your business goals without outside advice. Marketing your company in the right way can do wonders for public perception. Modern businesses use digital marketing and it really is effective at getting your company to new levels of online sales success.
Digital marketing trends are changing fast and it’s important to stay abreast of the latest ones which are relevant to your business. By taking time to review these simple steps, you are going to give your company the best chance to reach a wider audience and continue to grow
Your website is your central location
Right away, one of the more important aspects of digital marketing for your small business is a modern, mobile friendly website. Business websites have been around for years but a recent survey found that around 50% of all businesses in New Zealand did not have a web presence. They didn’t even have a Google My Business listing! FACT: not having a website works against your business.
If you want to make sure your business has a single, central location where clients, staff and potential customers can visit to learn more about what your company offers, then you absolutely must have a website. There are plenty of straightforward interactive tools you can use to create small business websites. All you need to do to get started is find a system that makes the most sense for your abilities. If you are new to digital marketing, you might find it helpful to work alongside a web designer to get a better idea of how to set everything up.
Social Media Trends
Outside of having a website, there are a number of other important digital marketing tactics. Social media has fast become one of the more powerful aspects of the internet. People use websites like Facebook, Instagram, and Twitter to connect with consumer audiences. Businesses, likewise, take advantage of social media to connect with their customers in authentic ways. This means you definitely want to get on social media. But beware the enthusiastic young adviser. There are traps for the ill-informed. It’s not something you want your 15 year old child to run for you.
Google Trends: Search for Social Media Marketing 2017-8
Social media outlets allow businesses of all sizes the chance to interact with customers in a comfortable environment. Customers can go to your social media page if they are attempting to contact you (using messenger apps) or are looking to learn more information about your products, services, or upcoming special deals you might be offering. Different platforms offer a different set of advantages and disadvantages so you definitely want to take time to learn about each. Understanding your key audience demographic can make a difference in what social media platforms you end up using for your business.
Connect Now
Digital marketing is popular because it’s very cost-effective and the results can be immediate for connecting small businesses with customers. By creating your own website and using social media, you are giving your company a chance to get noticed and get the attention you deserve from potential customers.
Give yourself a bit of time to research the options and get this process started so that you might see the benefits for yourself.
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Delete or Unsubscribe for mail list?
/0 Comments/in Marketing /by Rebecca CaroeCleaning mail lists
This is a great question because list hygiene is an important (but frequently ignored) part of being a responsible direct marketer. List hygiene is all about keeping your list up to date, as far as this is possible. Now people move jobs all the time and so being 100% up to date is unrealistic – but each time you send out an EDM (electronic direct mail message) there will be people whose emails bounce or they choose to unsubscribe.
Cleaned email addresses
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Internship experience at Creative Agency Secrets – John White
/0 Comments/in Marketing /by Creative Agency Secrets TeamHi, my name is John White and I am currently a university student majoring in Marketing and International Business. This summer, I had the privilege to be the latest intern for Creative Agency Secrets and I am grateful that I chose to do it. The motivation behind working as an intern here was to gain some real-life experience that I had lacked so far in my degree. Even though it was a short amount of time, I can truly say I have fulfilled my goals here with the help of Rebecca, Tabhitha and Conrado.
Different learning experiences
It is quite incredible to think that within a space of a month, I gained more experience and knowledge at Creative Agency Secrets than I have had at university so far. The team set me a lot of tasks for clients right from the start, which meant I was gaining the real-life experiences I craved. I was using email campaign tools such as Campaign Monitor and MailChimp to design campaigns for clients. I created blog posts for various websites, where I learned a lot about writing that I wouldn’t have even thought about. I even got to work on the back end of websites using platforms such as Squarespace, WordPress and Shopify. Other great marketing facets I got to experience included SEO, copywriting and market research.
Besides marketing, I learned a lot of about what is required to have a functional and a well-performing team. I quickly realised how important constant communication was to be efficient as a whole. Using tools such as ‘Teamwork’ and having stand-up meetings every morning, I always knew what my task was and more importantly, what everyone else was doing to make sure we were all on the same page. No matter what I do in the future, these sorts of experiences are invaluable and can be applied to whatever I do.
A big thank you!
All in all, I owe massive thanks once again to Rebecca and the Creative Agency Secrets team for giving me this opportunity. I now feel more confident in pursuing marketing jobs once I have graduated since I have experience working in a team and with various tools. Also, a massive thank you to Tabhitha who walked me through a lot of the different jobs I had to do. With everything being new to me, she showed a lot of patience, expertise and I always felt comfortable asking different questions!
I wish everyone all the best and hopefully, we will cross paths again sometime in the future!
Cheers,
John White
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Kickstart business website user skills
/0 Comments/in B2B, Marketing /by Rebecca CaroeRebecca is running two webinars with CCH Learning designed for Business to Business organisations who need to ramp up their website as a marketing tool.
Tue 27 Feb 2:30 PM NZDT
Setting a Website Strategy for Marketing Success 2018
Tuesday 20th March, 2:30 PM NZDT
Get Your Business Website Working for you 2018
The first webinar will help you gain a deep understanding of how to write a website strategy, what to improve on your current website and marketing communications, how to test your website is working well.
The second webinar teaches you the tools you need to assess the effectiveness of your existing website, and helps you to draw up a list of actions to improve its alignment with your business website strategy.
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How to stop visitors from ‘bouncing’ away from your website
/0 Comments/in Marketing /by Creative Agency Secrets TeamMost cases, you’d want visitors to stay on your site. Hopefully, they’ll explore other pages and, ideally, fulfill your desired conversion – whether it’s signing up for a newsletter or buying a product online.
If a lot of your visitors are ‘bouncing’ away from your website without performing any desired actions, you know it’s time to do something to reduce that percentage.
But where do you start? By signing up for our upcoming seminar, of course!
Event information here
What you’ll learn
Join us via video if you can’t make it in person
This event is based in Ponsonby, Auckland, but if you can’t make it, simply sign up for a video ticket instead.
Simply click here to book a video ticket!
Event details:
Thursday 1st March, 2018
7:30am – 9am
Breakfast, tea and coffee is included!
Ponsonby Community Centre, Glue Pot Room
20 Ponsonby Terrace
Auckland
Free on-street parking is available!
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Which CRM Tools Are Best Used With Google
/0 Comments/in Marketing /by Sudip MuttAs a business owner, you want the best for your sales team. One of the things that you can provide them to help them focus on doing what they do best (bring in more sales for your company) is a Google CRM.
Okay, you might think that it isn’t something new, you’ve heard about Customer Relationship Management software before. But, Google CRM isn’t your ordinary CRM tool as it integrates with Google’s suite of apps smoothly. That said, tracking conversations between the CRM and Gmail, for example, becomes possible.
Instead of bringing trouble, CRM software should help your sales and marketing team close more deals, increasing the revenue of your business in the long run. However, since most companies have dozens to hundreds of sales reps, the CRM keeps up by offering way too many features. Is it a good thing? It should be, but it often ends up becoming more of a trouble, primarily when not utilised properly.
If it’s streamlining the use of a CRM tool that you want, then choose those that you can integrate with Google without any problem. You can start with a Google CRM free tool and upgrade later on as you begin to identify more needs for your company.
This post will show you the top three best CRM tools that you can use with Google. Check them out below.
1.EngageBay
EngageBay is an award-winning product for nurturing and engaging clients of small and mid-sized real estate agencies.
The software provides a seamless experience including online CRM, marketing automation, sales bay, live chat and a helpdesk.
EngageBay makes it possible to automate manual tasks, track deals and sales pipeline, provide real-time assistance that easily converts visitors into customers and prioritise and solve customer support enquiries.
Starting at a monthly subscription as low as $8.99, EngageBay is feature loaded, easy to setup and use and is cloud-hosted. It can be integrated with many third-party applications. Customer support gives you prompt resolutions to questions & issues.
2. Zoho
Social media integration, sales insights, and, of course, G Suite integration, are what Zoho offers. It serves as an all-in-one platform, aligning your marketing and sales team.
Using real-time data coming from different sources, like marketing campaigns, social media engagements, as well as email, your company can target and prioritise prospects. If you want to start closing deals using different channels through an all-in-one CRM tool that can integrate with all Google apps, then Zoho is right for you.
What CRM Tools Are Best Used With Google
You can start with a Free plan with Zoho, which will give you contact management features, 1 GB storage, and social integration. The free subscription also allows three users at max. To enjoy additional features, such as email insights, forecasting, and lead scoring, you have to upgrade to the Standard plan, which will cost your company only twelve dollars a month. Should you wish to avail of the Professional Subscription, you’ll enjoy social-to-lead capture, plus LinkedIn and Twitter interaction for twenty dollars every month.
2.Streak
If you want a CRM tool that’s very easy to understand, Streak is worth checking out. The CRM also features email tracking, giving you the chance to know if someone has already opened those emails you’ve sent or not yet.
Aside from the email open tracking feature, Streak also offers contextual reminders, delayed-send emails to cater to prospects and customers from different timezones, scheduling, templates, as well as mail merges. You can also check the status of your sales process through charts and graphs, giving you useful data visualisations.
Checking emails, even if you’re not part of the thread, is also possible with a collaborative email. Contextual data in your inbox will also let you see notes alongside emails, together with account information.
The pricing for Streak will depend on what level of subscription you choose. You can use its basic functionality using the free personal level subscription. You can pay forty-nine dollars per month for the professional level and enjoy more features. If you want a ton more support, the enterprise level will be a perfect choice.
3.Agile
If you want a contact management system with robust marketing automation, social media integrations, and, of course, G Suite integration, Agile could be the best choice. Aside from managing your leads and contacts, the CRM also allows the creation of customised campaigns and placing event triggers using text and email.
Agile CRM has three subscription plans –the free, starter, and regular. You can have ten users in the free subscription, together with email campaigns, lead scoring, contact management, and Gmail/G Suite integration.
If you’re going to upgrade, the starter plan will cost your company $9.99 every month, while the regular subscription requires a $39.99 monthly payment.
The Bottom Line – Your Choice
Whether you’re in a contact’s record or your email inbox, the Google CRMs mentioned in this post make communication easy by integrating with Gmail and the G Suite applications.
You can sync, track, and schedule your Gmail inbox based on the action of your prospect or customer. You can also enjoy features, such as visitor tracking, lead intelligence, and email automation, among others.
The best Customer Relationship Management tools above, which you can use with Google, will revolutionise your marketing campaigns, increases sales, and improve customer satisfaction in your business.
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Become an expert in the eye of the client
/0 Comments/in Lead Generation, Marketing, Sales /by Rebecca CaroeGetting recognition for your “expertise” in selling professional services is paramount if you’re to make good profits.
The stages in the process include –
I was working with a financial services client and recommended he use the Monte-Carlo method to establish the prospective client’s need for advice. (Go to the sub heading on Finance and Business). I think it’s very suitable way to frame a discussion when talking about personal finances
First be recognised as an expert
You can’t get these conversations going without first establishing yourself as an expert. Nobody wants their finances managed by an amateur. Nor their marketing services. Just working for a big name firm is no guarantee of expertise – it’s a step in the right direction.
Groups on LinkedIn
Getting in front of future clients is possible via step 1. As you establish yourself as an expert you will get noticed (particularly if you use key words relevant to your expertise and audience. Maintaining your position as an expert in the eyes of your audience can be continued through outbound articles and publicity.
These are best delivered using sites aligned to your industry niche and audience. For my area there’s a great Reddit thread, a couple of Facebook Groups and a Linked In Group which is very active. You need to find the ones suited to your needs. Don’t forget to check out in-person events on places like Meetup.com too – not all communication has to be written!
Finding the right things to say in your publicity and how to start a conversation with your reader are the things you will need to practice. Conversations in a public forum can lead, later, to a private discussion which is preliminary to taking on a new client.
Book a personalised coaching session with the Creative Agency Secrets team – pick the person who best suits your need.
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3 Ways to Sell More Products Through Your Website
/0 Comments/in Marketing /by Sudip MuttEvery business hoping to seriously compete in the modern world needs a website. For some businesses, the website is merely a hub, a way that customers can find out vital information and get in contact should they need to. For other businesses, their website is a vital component of the way that they operate. In many cases, their website is generating most or all of their revenue.
In order to effectively sell products through your website, you need to be able to do more than just generate traffic. You will need to also entice visitors to your online shop and then convince them to part with their money. Selling products effectively through your own website is also not a problem that can easily be solved by spending more money on marketing.
Instead, selling products on your website requires a more considered and multi-faceted approach. In this article, we look at some of the most effective techniques for boosting sales from your website.
Product Reviews
Whenever a potential customer sees a product for sale on a website, one of the first things they will look for is customer reviews. These will give them an indication of what other users and customers think of a product, and research suggests that reviews from other customers are often trusted more than reviews from specialist industry publications. In order to generate as many customer reviews as you can, you should make the process as simple and quick as possible. You should also offer customers an incentive for leaving a review, if you offer any kind of loyalty or rewards scheme, then consider offering some bonus points or discounts.
Streamline Your Website Layout
A well laid out and easy to use website will find it much easier to generate traffic and to convert those visitors into customers. If your website is difficult to navigate and sluggish to respond, then anyone who visits will soon become frustrated and leave again. Not every visitor to your website will have the same idea of what constitutes a streamlined website, so it is a good idea to allow users to customize the layout to some degree.
A good example of a customizable layout would be this page from Woodbury Outfitters which sells, among other things, browning hunting rifles. This page allows the user to arrange items as either a grid or a list; it also makes it easy to see the kind of rating they have been given from other customers.
Don’t Underestimate SEO
Search engine optimization (SEO) is a crucial weapon for any modern website that wants to be noticed. Any fully rounded marketing strategy has to include some kind of SEO component. Put simply, it is a website’s SEO score that determines how prominently it is listed in results for relevant search terms.
A website is an excellent platform for selling your products, but to do so effectively isn’t as easy or straightforward as many people think. You need to consider exactly how you can make your website as simple and inviting as possible for customers to use. If you build your website carefully and pay attention to your user base, then you can quickly make a lot of money from your business website.
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