Our team brings you the news about our economy that requires intensive investigation, providing an important resource for Kiwis who want to make well-informed financial decisions. Your contribution fuels our capacity to provide independent reporting & analysis, while also keeping our site open for comments & community engagement. A case study – the client supplied […]
We are focused on growing mailing lists as a clear goal during the #Covid19 #lockdown. Here’s the detail of our campaign so you can copy it for your brand. Clear goal Free content Landing page Paid content Podcast Social promotion and sharing Anatomy of a list growing campaign No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-03-26 15:30:382020-03-26 15:30:38Anatomy of a list building campaign
I’m doing quick updates on daily topics. Let me know what is helpful for you. Business rules for ERP A challenge for a retail website selling B2B. Where and how to update SEO – should it be in ERP or should it be on the site? How to set rules? No related posts.
The new “Off-Facebook Activity” tracker launched this week spits out a list of the apps and sites that share your activity with Camp Zuckerberg. The platform can see when you visit a website or open an app, or add an item to your shopping cart, just to name a few examples. I just did a […]
The old chestnut about “sales-ready leads” versus “marketing qualified leads” never ends – it just mutates like a virus. I went to a presentation of a sales research project last week and their survey and report were interesting. If you work in marketing or new business development and are starting to use ABM, take a […]
For all in-house marketing managers, I’m running some training hosted by CCH Learning during February. I first ran this course three years ago and it remains the most popular I’ve ever done with them. Digital Strategy and Your Website. Update your professional website Business websites cannot be static “set-and-forget” marketing assets. Recent changes to search […]
https://creativeagencysecrets.com/wp-content/uploads/2020/01/Digital-Strategy-and-your-Website.png10841576Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-01-20 16:40:202020-01-20 16:41:20Digital Strategy and your Website
My company provides mechanical designs and manufacturers and supplies products to a few companies in both the US and Europe. How do I increase my customers? This is a typical “opening” question that I get asked when starting a new engagement with clients. B2B marketing needs to be closely integrated with the new business and […]
https://creativeagencysecrets.com/wp-content/uploads/2020/01/campaign-creators-xEMsS6Vqryc-unsplash-scaled.jpg25601702Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-01-13 10:32:592020-01-13 10:32:59Tips for manufacturers to grow client base
Is the marketing you are doing giving you the yield you seek? I am asking this question a LOT at the moment. I ask it to myself, for my own businesses, I ask clients, I ask prospects. One answer came from a professional services marketer. It serves as a good example for in-house marketers to […]
Podcasts are seriously TERRIBLE at helping your website and brand SEO. If you are a podcaster, chances are that you have a website page or category in which you list your episodes. But these pages do not perform well in natural search. Have you done a search in your own analytics for podcast pages? Have […]
https://creativeagencysecrets.com/wp-content/uploads/2019/12/Podcasts-in-search.png4801464Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2019-12-02 17:36:182019-12-02 17:36:18Podcast SEO and search
Custom 404 pages are a great sign to your readers that you are engaged with your website and want to be helpful. Here is a sample text I wrote for a client Custom 404 page text Oops! That seems to be a broken link. Sorry. If you have the time or inclination – please tell […]
Copywriting to shorten marketing messages
/0 Comments/in B2B, Copywriting /by Rebecca CaroeOur team brings you the news about our economy that requires intensive investigation, providing an important resource for Kiwis who want to make well-informed financial decisions. Your contribution fuels our capacity to provide independent reporting & analysis, while also keeping our site open for comments & community engagement. A case study – the client supplied […]
No related posts.
Anatomy of a list building campaign
/0 Comments/in B2C, Case Studies, Email, Marketing ideas /by Rebecca CaroeWe are focused on growing mailing lists as a clear goal during the #Covid19 #lockdown. Here’s the detail of our campaign so you can copy it for your brand. Clear goal Free content Landing page Paid content Podcast Social promotion and sharing Anatomy of a list growing campaign No related posts.
No related posts.
SEO for online retail
/0 Comments/in B2B, SEO /by Rebecca CaroeI’m doing quick updates on daily topics. Let me know what is helpful for you. Business rules for ERP A challenge for a retail website selling B2B. Where and how to update SEO – should it be in ERP or should it be on the site? How to set rules? No related posts.
No related posts.
Which brands are tracking YOU?
/0 Comments/in Social Media /by Rebecca CaroeThe new “Off-Facebook Activity” tracker launched this week spits out a list of the apps and sites that share your activity with Camp Zuckerberg. The platform can see when you visit a website or open an app, or add an item to your shopping cart, just to name a few examples. I just did a […]
No related posts.
Sales and marketing CRM alignment
/0 Comments/in B2B, Data, Sales /by Rebecca CaroeThe old chestnut about “sales-ready leads” versus “marketing qualified leads” never ends – it just mutates like a virus. I went to a presentation of a sales research project last week and their survey and report were interesting. If you work in marketing or new business development and are starting to use ABM, take a […]
No related posts.
Digital Strategy and your Website
/0 Comments/in Lead Generation, Marketing, Marketing ideas, SEO /by Rebecca CaroeFor all in-house marketing managers, I’m running some training hosted by CCH Learning during February. I first ran this course three years ago and it remains the most popular I’ve ever done with them. Digital Strategy and Your Website. Update your professional website Business websites cannot be static “set-and-forget” marketing assets. Recent changes to search […]
No related posts.
Tips for manufacturers to grow client base
/0 Comments/in B2B, Lead Generation, Marketing, Sales, Strategy /by Rebecca CaroeMy company provides mechanical designs and manufacturers and supplies products to a few companies in both the US and Europe. How do I increase my customers? This is a typical “opening” question that I get asked when starting a new engagement with clients. B2B marketing needs to be closely integrated with the new business and […]
No related posts.
Is B2B marketing yielding good returns?
/0 Comments/in B2B, Data, Lead Generation, Marketing ideas, Public Speaking, Strategy /by Rebecca CaroeIs the marketing you are doing giving you the yield you seek? I am asking this question a LOT at the moment. I ask it to myself, for my own businesses, I ask clients, I ask prospects. One answer came from a professional services marketer. It serves as a good example for in-house marketers to […]
No related posts.
Podcast SEO and search
/0 Comments/in Podcast /by Rebecca CaroePodcasts are seriously TERRIBLE at helping your website and brand SEO. If you are a podcaster, chances are that you have a website page or category in which you list your episodes. But these pages do not perform well in natural search. Have you done a search in your own analytics for podcast pages? Have […]
No related posts.
Write a custom 404 error page
/0 Comments/in Copywriting /by Rebecca CaroeCustom 404 pages are a great sign to your readers that you are engaged with your website and want to be helpful. Here is a sample text I wrote for a client Custom 404 page text Oops! That seems to be a broken link. Sorry. If you have the time or inclination – please tell […]
No related posts.