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The Best E-Commerce Platforms

E-commerce is rapidly becoming one of the fundamental components of a monetized internet, and it is important to understand that it is an area that is constantly in a state of flux. Your traction in the e-commerce world depends a lot on the kinds of technology you are equipped with. Choosing the right e-commerce platform […]

eCommerce

4 simple (yet effective) ways to drive traffic to your eCommerce site

In eCommerce, the amount of traffic that comes to your site is going to determine your overall success. After all, if you don’t have anyone coming to your site, you can’t possibly generate any sales. Unfortunately, launching an eCommerce shop is easier than ever these days — and people know it. As a result, the […]

Email list, marketing permission, contact options, GDPR

A nicely written GDPR email

Today I received a GDPR email message from a LinkedIn connection – we are 1st degree connected.  But because he’s in Europe, all his written electronic mass communications are now governed by GDPR – the European Union legislation General Data Protection Regulation. The full email is reproduced below.  Here is my analysis of why it’s […]

Design an Office for Millennials and They Will Come

If it feels like millennials rule the workplace, it’s because they do. By 2030, they’ll make up at least 75% of the American workforce. Millennials are often critiqued for being entitled and having overly high expectations, but performance marketing expert and entrepreneur Eyal Gutentag believes that companies would do well to rise to their demands […]

Digital Channels for Sponsorship

Getting digital marketing sponsorship right is a challenge.  Activations using digital channels depend on robust messaging strategies and careful persona creation.  In this presentation we have a case study from Air New Zealand and Akzo Nobel Volvo Ocean Race which you can adapt to your needs. Rebecca was speaking on the topic of digital channels […]

Instagram B2B, Business marketing using Instagram,

Tips to increase your B2B Instagram followers for better long term success

Tapping Into Instagram: Increasing Your B2B Followers With the above in mind, it’s important to remember that increasing your B2B Instagram followers is more than just finding the best way to “appeal” to your market. Rather, you should start learning how exactly you can tap into the interests of B2B presence on Instagram and using […]

6 Ways To Successfully Grow Your Business

Growing your business can be challenging if you do not know where or how to start. Your financial survival depends on it, but what are you doing to grow your enterprise? Growing your customer base is one solution, but how do you attract more customers? What will convince people to purchase products and services from […]

Shelly Davies book, sweary

“Hey Y’all…” Shelly Davies book launch

Join us for the Auckland launch of Shelly Davies’ new book – Good Shit I’ve Learned. Yes, She is a REAL WOMAN who swears not just for emphasis, but because it communicates meaning. Why? Rebecca and Shelly have danced around each other’s online profiles and commenting on things for at least a couple of years. […]

The Creative Store, recruitment, creative jobs, NZ creative industry, Creative store logo

What’s new in Search Engine Marketing 2018

What is new in SEM for business? Rebecca Caroe discusses the Wild West of agency service providers and how to avoid getting ripped off by a marketing firm. Louise runs the Creative Store – a recruitment and placement agency specialising in the creative industries. This is her interview with Rebecca published in August 2018.  When […]

Air NZ, holiday styles quiz, CRM, Customer segmentation tool

AirNZ gamifys its customer segments

As a marketer I love being marketed to and so when I got invited by Air New Zealand to “Find out what’s your travel style?” I clicked to do the self-test quiz. Backstory – Customer Differentiation for CRM Brands need to be clear about different messages to different audiences.  This is basic database marketing concept […]