How to Migrate to Digital Marketing

Migrating to digital marketing from traditional marketing is a question I get asked frequently.  Giving a talk to the Te Atatu Business Association, I was able to showcase both business to business (B2B) and business to consumer (B2C) examples of ways to work out these things Where to start your digital marketing Which marketing methods […]

Is it a Smart Idea to Buy More Than One Domain Name?

If you are planning to go into business for yourself, you need to be on the web. Just as the company you worked for until recently has their site on the web, you need to establish your own. By doing so, you will put yourself in a position to reach a potential audience that numbers […]

Simple Ways To Save Time And Money When Running Your Website

Running a website can be costly, regarding both time and money. That’s why it pays to use every avenue available to make the process easier. We have some simple ways to help keep costs down and make sure that running a website does take over your life (unless you want it to). Get A $5 […]

3 Technologies That Will Transform Your Business Marketing by 2020

The year 2020 was once the ideal setting for futuristic sci-fi movies, but now it’s just around the corner. As the world gets closer to a new era, people have to brace themselves for the changes technology is going to effect on the business world. In fact, your customers will often drive technology you adopt […]

Featured on the 302 Temp Redirect show

Thanks to Glenn Marvin of Konnector who interviewed me on his 302 Temporary Redirect Show (that’s a geek joke – a website has a 302 error code…. ).   5 key activities for B2B Marketing During the show Glenn asked me what my “always on” fundamental B2B marketing activities are.  If you want to listen […]

What the F(acebook)?!

WTF? That’s likely a thought running through many people’s minds as they hear that Facebook has just announced one of the biggest changes to the social media platform – ever. With over 2.13 billion active users each month, there’s no doubt that this news has made a groundbreaking difference in the way that people and […]

Business Accelerators in New Zealand

In doing market validation research for a client, we researched the Business Accelerators who are best known in New Zealand.  Since I couldn’t find a place where they are all listed, I thought I’d create one.  [We did this before for Youth Entrepreneur Organisations in New Zealand]. Callaghan Innovation funds accelerators NZ Product Accelerator  Venture […]

local directories

Boost Your Business with Local Directories

Don’t let your business get lost in the crowd It’s that time of the year again where we remind you about the benefits of good ol’ directories! Before the internet, we relied on finding services through the big yellow brick of a book we received each year. Thanks to the world wide web, we now […]

3 SEO Tools That You Should Know How To Use

In any business having a strong online presence is very important. And when it comes to building a good online presence, using SEO tools can help increase your search engine rankings to reach more clients for your business. In implementing search optimization or SEO campaigns, it’s important to know the right tools to use for […]