Kiwibank, this is how I’d re-write your email

And I made a fool of myself on LinkedIn by explaining how I totally mis-understood Mark Wilkshire’s message. Re-write to clarify the message Here is how I would re-write the email in order to prevent others doing what I did.  [Aside: surely I’m not the most stupid customer Kiwibank has…please, humour me!] Dear Rebecca You […]

How Can an Increased Time on Page Boost Conversions?

How Can Increased Time on Page Boost Conversions?

Attracting traffic to a website can be a big challenge, even for the most experienced professionals. However, more than just herding the masses to your digital spot in the world, it is essential to understand what they’re doing when they’re there. And what they’re NOT doing as well. One of the most important indicators in […]

Creative and Search Agency Collaboration

How should creative agencies and search agencies collaborate when relaunching a website? The key part of any site build and launch is continuity for the search engines.  Few brands are creating websites for the first time nowadays (although SMEs are).  For me, the key parts of this agency collaboration are based around making sure the […]

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Benefits of Investing in CRM for your Business

The major reason why you need to invest in a Customer Relationship Management (CRM) system is to improve the relationship with your current customers, engage with potential customers, and win back former customers. You can implement this system in your business by using a software that enables you to collect, organize, and manage customer information. […]

Youth Entrepreneur Organisations in New Zealand

I put a question out to my network on behalf of an Australian organisation who are running a similar programme and want to partner. Here’s the results list thus far. Young Enterprise runs the Y.E.S Programme in schools. Ministry of Awesome (coworking space in Christchurch) University of Canterbury Centre for Entrepreneurship CORE Education OysterCatchers has […]

My Internship Experience at Creative Agency Secrets — Antoinette Nguyen

Hello, my name is Antoinette Nguyen and I am the latest intern for Creative Agency Secrets. After spending two months here in New Zealand, I’ll be heading back to California to finish my final year of university. I’m grateful for all the learning opportunities I’ve been afforded from working at a marketing agency, and have […]

How to Increase Buy-In From Your Sales Reps

How to Increase Buy-In From Your Sales Reps

In the words of hockey legend Wayne Gretzky, “You miss 100 percent of the shots you don’t take.” This advice wasn’t just for himself. He was constantly seeking to encourage his teammates to give it their all — no matter what. There are many ways to get the same point across. No risk, no reward. […]

Simple Ways to Attract Your Ideal Customers

Simple Ways to Attract Your Ideal Customers

In as much as finding your ideal customers is important when you run a business, so is attracting them to you. As your business becomes more established, you hope for customers to find you through word of mouth, online marketing or any other means. There are specific things that you can do to increase discoverability […]

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YIKES! My Facebook Group Got Hijacked by Competitors

When you start a group online in a public social platform, it’s easy. Nothing much happens until your group hits a ‘tipping point” of size + engagement + activity. Different groups achieve this at different points in time. We have a sports group run for a client that has nearly 2,200 members and gets 2–3 […]

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What not to do in an email campaign

Once you send an email, it’s impossible to recall it back. Once you send an email with a mistake, you can kiss your reputation goodbye. In the case of MTV bringing their popular television show, MTV Unplugged, to New Zealand, their advertising strategy left a lot to be desired. MTV vs. Millennials Earlier this year, […]