My Internship Experience at Creative Agency Secrets — Antoinette Nguyen

Hello, my name is Antoinette Nguyen and I am the latest intern for Creative Agency Secrets. After spending two months here in New Zealand, I’ll be heading back to California to finish my final year of university. I’m grateful for all the learning opportunities I’ve been afforded from working at a marketing agency, and have […]

How to Increase Buy-In From Your Sales Reps

How to Increase Buy-In From Your Sales Reps

In the words of hockey legend Wayne Gretzky, “You miss 100 percent of the shots you don’t take.” This advice wasn’t just for himself. He was constantly seeking to encourage his teammates to give it their all — no matter what. There are many ways to get the same point across. No risk, no reward. […]

Simple Ways to Attract Your Ideal Customers

Simple Ways to Attract Your Ideal Customers

In as much as finding your ideal customers is important when you run a business, so is attracting them to you. As your business becomes more established, you hope for customers to find you through word of mouth, online marketing or any other means. There are specific things that you can do to increase discoverability […]

Facebook Groups logo

YIKES! My Facebook Group Got Hijacked by Competitors

When you start a group online in a public social platform, it’s easy. Nothing much happens until your group hits a ‘tipping point” of size + engagement + activity. Different groups achieve this at different points in time. We have a sports group run for a client that has nearly 2,200 members and gets 2–3 […]

emails on a laptop screen

What not to do in an email campaign

Once you send an email, it’s impossible to recall it back. Once you send an email with a mistake, you can kiss your reputation goodbye. In the case of MTV bringing their popular television show, MTV Unplugged, to New Zealand, their advertising strategy left a lot to be desired. MTV vs. Millennials Earlier this year, […]

Otago Access Radio interview with Rebecca Caroe

I was delighted to be interviewed for Otago Access Radio with host Simon Fawkes on his popular b2m Business Insights podcast. We discussed why 99% of new websites fail. Click the image to listen.   No related posts.

Sir Gordon Tietjens – Owning High Performance

Speaking at the EMA Managers and Team Leaders Conference. My notes. I’m playing for Samoa and my goal to take Samoa to the Olympics in 2020 – as a coach it’s always about we not about I.  TEAM = together everyone achieves more. When I was first appointed in 1994 I wanted to create a […]

nz marketing summit 2017

Foster Innovation at the NZ Marketing Summit 2017

Spark ideas, develop strategies, and add value to your brand while joining New Zealand’s leading marketers at the annual NZ Marketing Summit. Listen to our own CEO, Rebecca Caroe, in her session on “Strengthening the brand-agency partnership – how to work with an expert (when you aren’t one)”. Attend Four International Keynotes Brigitte Slattery (Head […]

5 Reasons Why Unified Branding is So Important for Your Business

You want your company to be recognized no matter where a person sees it. This counts on all fronts – you want every single social network to have a unified look to them, and you want that look to borrow from your website. Branding is such a crucial aspect of marketing that you need to […]

testimonials, creative agency secrets, rebecca caroe

Giant thanks for this testimonial

Campbell Naish, Partner at export strategy and marketing consultancy Katabolt, wrote a generous testimonial for Creative Agency Secrets.  Many thanks! Rebecca provided Katabolt with a valuable specialised set of marketing recommendations with a specific focus on services which was a great match with what we needed. Her B2B expertise and international experience and perspective helped […]