Barfoot And Thompson sponsorship of World Masters Games

Backstory on Barfoot’s World Masters Games advert

I saw the Barfoot & Thompson’s advertising sponsorship of the Auckland World Masters Games and was stunned by the ingenuity of the imagery.  Here’s a poster near my office. And this prompted me to want to find out more about the context for the campaign. Barfoot’s Chief Marketing Officer, Jen Baird, kindly answered my questions and […]

How to choose a Florida web design firm

Whether you are starting a new company or taking an older one online, finding the right Florida web design firm can mean the difference between digital success and failure. Your website will need to function well and be visually appealing to customers while containing important information and links to rank high in search engine results […]

lightbulb creative agency secrets content marketing

A Masterclass In Content Marketing – When You’re Out Of Ideas.

I was reading my Facebook feed and a US based content marketer of my acquaintance posted this request. “OK, we write blog posts every month for a beach client. We’ve been writing for him for several years and the team is getting a little brain dead trying to drum up fresh ideas. Would love your […]

Push Notifications: Is this the death of email newsletters?

In the world of Digital Marketing, there is a constant need for innovation to stay ahead of competitors and create the next novel experience in order to sell to customers. We saw it first with the use of email marketing communications in the 90s which was a bandwagon – everyone jumped on board and our in-boxes […]

Content marketing workshop

Plan Develop and Write – content workshop training

There’s a training event run by The Online Academy coming up next Friday 3rd March in Auckland.     Learn more at The Online Business Academy – how to Plan, develop and Write content that will rock your brand.     No related posts.

Scrabble It Is Marketing

We’re hiring – Marketing Assistant – Digital Marketing

Marketing Assistant specialising in Digital Marketing and Copywriting. Creative Agency Secrets provides digital marketing services for brands and businesses. We are a leading agency innovating with marketing techniques like social media, community building, direct response and advanced blogging. Working with us you will learn how to run a website, ecommerce shop, blog, email marketing, database […]

Machine Learning

Machine Learning Impact on the Future of Content and SEO

The age of Artificial Intelligence is here and it’s powering up the simplest things in our daily lives. In a nutshell, Machine Learning is the science of giving computers the ability to learn without being explicitly programmed. Kinda like showing it pictures of kittens until it creates enough patterns to identify another kitten by itself from new […]

Here Are 3 Ways You Can Make It Easier For Customers to Find and Contact Your Small Business

Low prices and stellar customer service will not make up for poor marketing. Though each industry is different, these tips are universal for entrepreneurs to make it easy for prospective customers to reach them. Open Up the Lines of Communication Even the greatest small business is only as successful as its ability to engage and […]

5 Ways to Boost Traffic to your Website

You have a product or service, and create fantastic content, but you’re receiving no engagement. Without clients or consumers, your business will be stagnant. Boosting traffic to your website is the key to building a community and, ultimately, gaining new clients. Don’t expect conversions overnight. You’ll need a solid and consistent marketing strategy to open […]