Here Are 3 Ways You Can Make It Easier For Customers to Find and Contact Your Small Business

Low prices and stellar customer service will not make up for poor marketing. Though each industry is different, these tips are universal for entrepreneurs to make it easy for prospective customers to reach them. Open Up the Lines of Communication Even the greatest small business is only as successful as its ability to engage and […]

5 Ways to Boost Traffic to your Website

You have a product or service, and create fantastic content, but you’re receiving no engagement. Without clients or consumers, your business will be stagnant. Boosting traffic to your website is the key to building a community and, ultimately, gaining new clients. Don’t expect conversions overnight. You’ll need a solid and consistent marketing strategy to open […]

Printed direct mail promoting a printer

Preparatory work for direct mail lowers costs

Direct mail is a highly effective marketing technique that delivers sales revenue in a short time frame.   Some direct mail is poorly conceived and so does not achieve its potential. [WARNING – this is not always true]. I received three mailers from a printing firm which serve as a great example of a campaign […]

2017 light trail fireworks art

January website checks you MUST make

It’s January – we are back from the Christmas break and many firms are still on a skeleton staff.  Some are back full time – but we’re all filled with the pressures of a new year – new marketing plans, new services, new products. For most of us, we’ve already forgotten the marketing we did […]

White board surrounded by leaves

Why Whitespace Matters in Web Design

Your website is a valuable marketing asset. So it makes sense to invest in its design to make it better for potential prospects. In fact, many of the largest companies pour a tremendous amount of resources into their websites. Because even a single design can have a dramatic impact on conversions and bounce rates. But […]

bad linkedin, location obscure, fake profile

Do Consumers Need to Know Where Our Business is Located?

Today’s always-on global world could make your business location seem to be an irrelevancy.  But the opposite is true.  Local marketing is now the fastest-growing part of online marketing specialisms.  And it matters.  Let me explain. So here are 3 examples for you to use when considering international website domains.  Feel local but act global […]

SEO Case Study

SEO Case Study: From Second Page to Second Place in Two Weeks

Google now processes over 3.5 billion searches per day, every single day. No wonder 10 out of 10 businesses want only one thing: to appear on the first results page for keywords related to their industry. This kind of visibility is the promise of a tonne of organic traffic, new leads and sales. In this […]

New business development year planning

New Year Marketing Planning – resolve to do this!

Ready for next year?  No, of course you’re not.  This is normal. But you intend to get ready and to plan your marketing, don’t you? Make those resolutions happen by booking in to our January 2017 Marketing Year Planning Workshop. Join us for a Marketing and  Business Development Workshop to help you get your year plan […]

What’s a typical response rate for personalised B2B direct mail?

What’s a typical response rate for highly personalised B2B direct mail? What provider would you work with? I’ve heard of Enthusem and Pebblepost. It’s a well designed card with their logo, name or website on it. Your response rate for B2B direct mail depends on a couple of things What you’re selling and whether the recipient […]