Alexa Rank Demystified: Part 2 – How to interpret Alexa Rank

Alexa provides users with 7 different categories of information that can be used to get an idea of how their website ranks. This information can be extremely effective when trying to determine where the strengths and weaknesses of your website lie, and how to go about fixing any weakness. However at first glance, these tools […]

What does a modern creative brief look like?

Take a look at this Master Client Planning Brief Template It comes from a top international agency – and drifted across our desk in the line of duty. Call out the bullshit.  This is not good marketing agency business practice. They asked the client to complete the brief for them. I understand that ‘cover your ass’ corporates […]

Best Practice email signup form: PSFK

Nice information ask here from trend spotters, PSFK. They call it ‘need to know’ – I hope they do. It includes a request for twitter id – first time I’ve seen that on an email newsletter sign up form. Interesting that they choose to put it so high up – under your name – the […]

How MontBlanc could improve its email marketing

I just bought a pen, a beautiful pen and shared my email address with the supplier – top luxury brand, Mont Blanc. A week later I got an email, beautifully crafted but inappropriate message.  This is not the way to say hello and welcome to your new customers.  Launching right in with a sales message…. […]

Online event PR – how to do it on a small budget

We’re working for a lovely creative client, Global Culture, who design t shirts and gifts with a New Zealand “kiwi humor” twist. Their designer, Russell came up with some fun Star Wars designs and we suggested promoting them around the May 4th, World Star Wars Day event.  [May the Fourth Be With You – in […]

Another great Website Holding Page design

If you are redesigning your website or just taking it offline for a while, a bit of humour can help with your readers’ patience: Enjoy this one No related posts.

4 best books on pitching for new business? Let me pitch them to you!

Find the best self-tuition books on how to pitch and win new business – we review four of our favourites. Perfect Pitch: The Art of Selling Ideas and Winning NewBusiness Written by Jon Steel Published – October 2006 A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and […]

Pay-with-a-tweet: helpful content marketing tool

Are you a business that gives away your content free (as we do)? Want to get some reciprocal publicity from your work? Take a look at Pay with a Tweet from the creative folks at Innovative Thunder We got a free download e book from Naked Marketing Manifesto They got promoted using our twitter account Symbiosis and ‘payback’ all in […]

Infographics used for business development

Former client, Ctrl-Shift, is a strategy consultancy focusing on personal data and its use online. They realised that the landscape of personal data availability online has changed hugely in a very short time and despite hysterical outcries about Facebook privacy settings, it is an important area that both brands and consumers should be knowledgable about. […]

Brand campaign brief template improvement

Rob Lane my colleague recently wrote a first draft of a new proposal for a client brand and I was delighted that he chose to insert a new section header, “Your responsibilities”. Imagine an agency telling a prospective client – not one we’re working with already – that they had to actively participate in delivering […]