GoHachi introduces you to new biz dev prospects

Getting in front of the people you want to sell to is difficult. Hell, we even wrote a how to manual about ways to research and find contact details of people online. GoHachi threatens to make this history with its network-of-networks approach to business referrals and introductory sales. I was an early beta tester and […]

Writing a cold email introduction

Copywriting for new business development involves meeting and starting conversations with new people all the time. Sometimes, you have to write to someone you don’t already know and this is called “a cold” email. I just received this one – and I think it’s quite good. Hi Rebecca,   I bet you’re inundated with emails […]

Social Media Marketing For Funeral Homes

Social Media is the “in” thing. We often say to our clients – where are your customers? If they aren’t using Twitter or Facebook then why bother using it for business purposes? No one really likes discussing death and the topics that surround it – so why would they want to even consider it on […]

How to make a visually attractive QR code

QR codes enable website linking from mobile phones. And are a simple way to connect your prospects to your physical marketing materials. They are butt-ugly. Who wants to ruin a nice design with a pixellated image plonked down in the corner of the page? We’ve found easy ways to improve the look of QR. Unitag […]

DashThis Analytics Website

User Review of DashThis.com

If you’re looking to keep track of multiple social media pages or for a way to track the success of a campaign you’re running you might want to look at DashThis. With DashThis you add in links to your persona around the web (like your Twitter or Facebook account) and then create a “dashboard” of […]

How to Set up and Host Live Webinars

We run a monthly podcast for one of our clients which has become fairly popular in it’s respective industry. This is a relatively new ability we’ve learned and as with everything we do, we’re happy to help others learn to do it as well. To be clear, when we say webinars or podcasts we mean […]

How to be a successful Twitter manager

What is a Twitter manager? A Twitter manager is an individual who monitors one or more Twitter accounts and engages with Twitter users for those accounts. They are more than an automatic tweeting machine. They think of ways to engage their followers, how to gain new ones and spend much of their time interacting with […]

The DOs and DON’Ts of SEO – The Easiest Way To Appear On Google

Google’s new update – Hummingbird has changed Google’s algorithm. Fortunately, there are SEO properties that have and will remain constant. This article will illustrate the easy way to ensure your website is run optimally for both man and machine – the visitor and Google’s bots (crawler). What you’ll find in this guide are a more […]

Warm email introduction – copy this campaign

Ever got an introduction to a new business prospect and wondered why they didn’t reply to your email enquiry? Let us show you how to guarantee they read your message Scenario:  Rebecca (that’s me) introduces you to Jonathan Lewis.  Hey, you should meet Jonathan, I’m sure you guys could work together. What happens next is […]

New business development copywriting: Stalled prospects

September is the time business gets down to work after the summer break.  Blair Enns at the Win Without Pitching team say this is the perfect time to clean out your list of prospects and new business opportunities. Find out which ones are going to buy and which aren’t worth your time chasing further.  Blair […]