Facebook hasn’t replaced any newsletter (at least not yet but you never know what Facebook’ll do next). What Facebook has done is equal the amount of traffic driven to our website from our weekly newsletter. And helped us to recruit new opted-in newsletter subscribers. Better yet – it’s all free. Key things to note: Our […]
Reading a great post about the lack of scalability in the creative agency business model is a great reinforcement for me and validation of the business that we run here at Creative Agency Secrets. Years ago I realised three things No agency staff are trained on how to do biz dev A process must underpin […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-08-20 09:00:002020-01-24 01:44:28Failure of the creative agency business model
Accountancy firms are the backbone of the business economy serving every sector of the community. Business owners use their accountant to get advice and recommendations on a wide range of commercial issues. They are trusted advisors for New Zealand business. Yet accountants often present themselves poorly online. They are difficult to find on the internet, […]
THis week I’m focusing on a client whose website was not showing up on Google – not for pages and pages. He knew this was a problem and had been overcoming it by paying for SEO to put it onto the top of search. But he knows this is a short term solution which he […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-06-26 09:52:362020-01-24 01:44:28Website not showing up in Google: BNI New Business Development tip of the week
The Economist digital adverts on their app has an interesting native advertising content link sponsored by GE – it’s all about clean energy. A web page clearly with the Economist website layout and with their header – but independently closable (the X in the top left corner). All driven off a full page advert in […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-05-27 10:00:002019-04-23 14:32:00The Economist Native Advertising with GE
Find new leads for your agency. Subscribe and get a weekly summary of all the leads listed here by email. Buy a monthly subscription for $19 and receive the full names of all the brands listed. Learn more about Brands Seeking Agencies. Brands Seeking Agencies Americas Beauty products group searching “how to write the perfect creative brief”, OH, USA […]
Wildfire was one of the first apps we found to do promotions on the Facebook platform. Founded by cool Kiwi entrepreneur Victoria Ransom, they got bought by Google and have clearly been spending time refocusing their work onto large customers who can afford $2,500 per month fees. The little people will have to go elsewhere […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-04-17 15:56:402020-01-24 01:44:27Alternatives to Wildfire as they withdraw pay-as-you-go
Encouaging prospects to reveal their interest in your business is one of the hardest-to-master techniques for online new business development copywriting. You know you have website visitors, the analytics show the passage of traffic but it’s all anonymous. You need to get better at contact forms: Here are the symptoms lots of people visit your […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-04-16 10:00:002019-04-23 10:55:37Contact Forms: New business development copywriting
Xero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide. Prompted by an article in Forbes about in-house marketing teams versus external agency use, I remembered a pitch we sent off to Xero. As a customer of Xero and as a marketer, the things I […]
We got an enquiry from a reader who asked this question “I’m utilizing LinkedIn for meeting clients but currently everyone seems to be a third degree. what are some ice breakers I can use to introduce myself.” As you know, it’s very difficult to get peoples’ attention as they are busy professionals. Here are some suggestions […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-03-19 09:26:522020-01-24 01:44:27All my LinkedIn contacts are 3rd degree - how can I connect?
How Facebook Boosted My Newsletter Subscribers
/4 Comments/in Advertising, B2C, Content Marketing, Data, Lead Generation, Marketing, Marketing ideas, Social Media /by Creative Agency Secrets TeamFacebook hasn’t replaced any newsletter (at least not yet but you never know what Facebook’ll do next). What Facebook has done is equal the amount of traffic driven to our website from our weekly newsletter. And helped us to recruit new opted-in newsletter subscribers. Better yet – it’s all free. Key things to note: Our […]
No related posts.
Failure of the creative agency business model
/0 Comments/in B2B, B2C /by Rebecca CaroeReading a great post about the lack of scalability in the creative agency business model is a great reinforcement for me and validation of the business that we run here at Creative Agency Secrets. Years ago I realised three things No agency staff are trained on how to do biz dev A process must underpin […]
No related posts.
Online marketing for accounting firms: a research summary
/0 Comments/in B2B, B2C, Case Studies, Marketing /by Creative Agency Secrets TeamAccountancy firms are the backbone of the business economy serving every sector of the community. Business owners use their accountant to get advice and recommendations on a wide range of commercial issues. They are trusted advisors for New Zealand business. Yet accountants often present themselves poorly online. They are difficult to find on the internet, […]
No related posts.
Website not showing up in Google: BNI New Business Development tip of the week
/0 Comments/in B2B, B2C, Blogging, Case Studies, Digital media /by Rebecca CaroeTHis week I’m focusing on a client whose website was not showing up on Google – not for pages and pages. He knew this was a problem and had been overcoming it by paying for SEO to put it onto the top of search. But he knows this is a short term solution which he […]
No related posts.
The Economist Native Advertising with GE
/0 Comments/in Advertising, B2B /by Rebecca CaroeThe Economist digital adverts on their app has an interesting native advertising content link sponsored by GE – it’s all about clean energy. A web page clearly with the Economist website layout and with their header – but independently closable (the X in the top left corner). All driven off a full page advert in […]
No related posts.
Brands Seeking Agencies 25th April 2013
/0 Comments/in Marketing /by Creative Agency Secrets TeamFind new leads for your agency. Subscribe and get a weekly summary of all the leads listed here by email. Buy a monthly subscription for $19 and receive the full names of all the brands listed. Learn more about Brands Seeking Agencies. Brands Seeking Agencies Americas Beauty products group searching “how to write the perfect creative brief”, OH, USA […]
No related posts.
Alternatives to Wildfire as they withdraw pay-as-you-go
/2 Comments/in Marketing, Marketing ideas, Social Media /by Rebecca CaroeWildfire was one of the first apps we found to do promotions on the Facebook platform. Founded by cool Kiwi entrepreneur Victoria Ransom, they got bought by Google and have clearly been spending time refocusing their work onto large customers who can afford $2,500 per month fees. The little people will have to go elsewhere […]
No related posts.
Contact Forms: New business development copywriting
/2 Comments/in Copywriting, Marketing ideas, Sales /by Rebecca CaroeEncouaging prospects to reveal their interest in your business is one of the hardest-to-master techniques for online new business development copywriting. You know you have website visitors, the analytics show the passage of traffic but it’s all anonymous. You need to get better at contact forms: Here are the symptoms lots of people visit your […]
No related posts.
Xero Marketing: a pitch & a critique
/0 Comments/in B2B, Content Marketing, Direct Marketing, Email, Marketing, Marketing ideas, Pitching /by Rebecca CaroeXero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide. Prompted by an article in Forbes about in-house marketing teams versus external agency use, I remembered a pitch we sent off to Xero. As a customer of Xero and as a marketer, the things I […]
No related posts.
All my LinkedIn contacts are 3rd degree – how can I connect?
/1 Comment/in B2B, B2C, Marketing ideas, Sales /by Rebecca CaroeWe got an enquiry from a reader who asked this question “I’m utilizing LinkedIn for meeting clients but currently everyone seems to be a third degree. what are some ice breakers I can use to introduce myself.” As you know, it’s very difficult to get peoples’ attention as they are busy professionals. Here are some suggestions […]
No related posts.