Xero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide. Prompted by an article in Forbes about in-house marketing teams versus external agency use, I remembered a pitch we sent off to Xero. As a customer of Xero and as a marketer, the things I […]
We got an enquiry from a reader who asked this question “I’m utilizing LinkedIn for meeting clients but currently everyone seems to be a third degree. what are some ice breakers I can use to introduce myself.” As you know, it’s very difficult to get peoples’ attention as they are busy professionals. Here are some suggestions […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-03-19 09:26:522020-01-24 01:44:27All my LinkedIn contacts are 3rd degree - how can I connect?
It’s no secret that images help to enhance your blog content. But infographics will take this further, by combining content and images into one neat, shareable package. Not only are infographics shareable, but they can take complex information and simplify it, as well as attracting the attention of those who don’t have the patience to […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2013-03-13 10:00:002022-12-19 11:57:01The Art of Infographics for biz dev
I’m sure many of you by this stage have either heard of Lightboxes or have already attempted to implement them on your own website. Lightboxes have replaced “tabbed browsing” as the fresh alternative to opening a new window. This post will give a quick pros and cons list of Lightboxes and discuss both the everyday […]
We’ve all been there – sent a message and you’re not sure if they have read it, ignored it or whether it’s not arrived. How do you politely write a follow up message that provokes action? One of my cardinal rules in new business development is to remember this one thing The prospect does not owe you […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-02-12 10:00:002019-08-13 15:08:16New business development copywriting - writing a chasing email
Here’s a great guide to how to find the best digital agency for your business brand needs. Getting an organisation who matches your needs and is able to deliver to your brief takes time and careful analysis. Get yourself all the information you need in order to find the best agency and then you have […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-01-23 10:00:002020-01-24 01:44:26Hire the right digital marketing agency - a guide
Persuading people to join your mailing list is probably the most important first step in new business development tactics. A mailing list is a valuable asset for your business. The people who give up their time to join your list WANT to know what you do. They are interested in your business. The right offer drives more […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-01-09 10:00:002020-01-24 01:44:25Newsletter sign up offers: Expert new business development copywriting
Trade show stands are a strong component of most technology B2B marketing programmes and they are a great place to sweep up new leads for your service. Our client, FeedBlitz, briefed Creative Agency Secrets to deliver collateral, case studies and a slide deck for their stand at the New Media Expo NMX in Las Vegas, […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-01-08 10:00:002020-01-24 01:44:25Trade show B2B marketing tactics - selling tech to the masses
You have read everything on our Resources page haven’t you? Readers, you are in biz dev, you want leads for your business and you need to get contact details of key personnel in target organisations: Have you read the B2B Lead Generation slidedeck? It’s linked right there on the Resources page – top of the […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2012-12-11 09:42:442022-12-19 11:57:00How to find contact details on Linked In outside your network
Wests New Zealand is a Dunedin based manufacturer of Cordials and Soft drinks. Wests have been producing beverages since 1876 and are currently in the process of spicing up their branding. This includes the purchase of a new bottling machine that allows them to customise their bottles. Creative Agency Secrets spoke with them to discuss […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2012-12-07 09:00:002012-12-06 17:16:23Facebook marketing for a drink brand on a small budget
Xero Marketing: a pitch & a critique
/0 Comments/in B2B, Content Marketing, Direct Marketing, Email, Marketing, Marketing ideas, Pitching /by Rebecca CaroeXero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide. Prompted by an article in Forbes about in-house marketing teams versus external agency use, I remembered a pitch we sent off to Xero. As a customer of Xero and as a marketer, the things I […]
No related posts.
All my LinkedIn contacts are 3rd degree – how can I connect?
/1 Comment/in B2B, B2C, Marketing ideas, Sales /by Rebecca CaroeWe got an enquiry from a reader who asked this question “I’m utilizing LinkedIn for meeting clients but currently everyone seems to be a third degree. what are some ice breakers I can use to introduce myself.” As you know, it’s very difficult to get peoples’ attention as they are busy professionals. Here are some suggestions […]
No related posts.
The Art of Infographics for biz dev
/0 Comments/in Content Marketing, Marketing /by Creative Agency Secrets TeamIt’s no secret that images help to enhance your blog content. But infographics will take this further, by combining content and images into one neat, shareable package. Not only are infographics shareable, but they can take complex information and simplify it, as well as attracting the attention of those who don’t have the patience to […]
No related posts.
Lightbox or New Window?
/1 Comment/in Marketing ideas /by Creative Agency Secrets TeamI’m sure many of you by this stage have either heard of Lightboxes or have already attempted to implement them on your own website. Lightboxes have replaced “tabbed browsing” as the fresh alternative to opening a new window. This post will give a quick pros and cons list of Lightboxes and discuss both the everyday […]
No related posts.
New business development copywriting – writing a chasing email
/in Copywriting, Marketing, Pitching /by Rebecca CaroeWe’ve all been there – sent a message and you’re not sure if they have read it, ignored it or whether it’s not arrived. How do you politely write a follow up message that provokes action? One of my cardinal rules in new business development is to remember this one thing The prospect does not owe you […]
No related posts.
Hire the right digital marketing agency – a guide
/0 Comments/in Copywriting, Digital media, Email, Metrics, Pitching, Sales, Social Media /by Rebecca CaroeHere’s a great guide to how to find the best digital agency for your business brand needs. Getting an organisation who matches your needs and is able to deliver to your brief takes time and careful analysis. Get yourself all the information you need in order to find the best agency and then you have […]
No related posts.
Newsletter sign up offers: Expert new business development copywriting
/0 Comments/in Email, Sales /by Rebecca CaroePersuading people to join your mailing list is probably the most important first step in new business development tactics. A mailing list is a valuable asset for your business. The people who give up their time to join your list WANT to know what you do. They are interested in your business. The right offer drives more […]
No related posts.
Trade show B2B marketing tactics – selling tech to the masses
/9 Comments/in B2B, Case Studies, Marketing, Sales /by Rebecca CaroeTrade show stands are a strong component of most technology B2B marketing programmes and they are a great place to sweep up new leads for your service. Our client, FeedBlitz, briefed Creative Agency Secrets to deliver collateral, case studies and a slide deck for their stand at the New Media Expo NMX in Las Vegas, […]
No related posts.
How to find contact details on Linked In outside your network
/1 Comment/in B2B, Lead Generation, Sales /by Rebecca CaroeYou have read everything on our Resources page haven’t you? Readers, you are in biz dev, you want leads for your business and you need to get contact details of key personnel in target organisations: Have you read the B2B Lead Generation slidedeck? It’s linked right there on the Resources page – top of the […]
No related posts.
Facebook marketing for a drink brand on a small budget
/235 Comments/in B2C, Marketing, Social Media /by Creative Agency Secrets TeamWests New Zealand is a Dunedin based manufacturer of Cordials and Soft drinks. Wests have been producing beverages since 1876 and are currently in the process of spicing up their branding. This includes the purchase of a new bottling machine that allows them to customise their bottles. Creative Agency Secrets spoke with them to discuss […]
No related posts.