The Art of Infographics for biz dev

It’s no secret that images help to enhance your blog content. But infographics will take this further, by combining content and images into one neat, shareable package. Not only are infographics shareable, but they can take complex information and simplify it, as well as attracting the attention of those who don’t have the patience to […]

Lightbox or New Window?

I’m sure many of you by this stage have either heard of Lightboxes or have already attempted to implement them on your own website. Lightboxes have replaced “tabbed browsing” as the fresh alternative to opening a new window. This post will give a quick pros and cons list of Lightboxes and discuss both the everyday […]

New business development copywriting – writing a chasing email

We’ve all been there – sent a message and  you’re not sure if they have read it, ignored it or whether it’s not arrived.  How do you politely write a follow up message that provokes action? One of my cardinal rules in new business development is to remember this one thing The prospect does not owe you […]

Hire the right digital marketing agency – a guide

Here’s a great guide to how to find the best digital agency for your business brand needs. Getting an organisation who matches your needs and is able to deliver to your brief takes time and careful analysis. Get yourself all the information you need in order to find the best agency and then you have […]

Newsletter sign up offers: Expert new business development copywriting

Persuading people to join your mailing list is probably the most important first step in new business development tactics.  A mailing list is a valuable asset for your business.  The people who give up their time to join your list WANT to know what you do. They are interested in your business. The right offer drives more […]

Trade show B2B marketing tactics – selling tech to the masses

Trade show stands are a strong component of most technology B2B marketing programmes and they are a great place to sweep up new leads for your service. Our client, FeedBlitz, briefed Creative Agency Secrets to deliver collateral, case studies and a slide deck for their stand at the New Media Expo NMX in Las Vegas, […]

How to find contact details on Linked In outside your network

You have read everything on our Resources page haven’t you? Readers, you are in biz dev, you want leads for your business and you need to get contact details of key personnel in target organisations:  Have you read the B2B Lead Generation slidedeck?  It’s linked right there on the Resources page – top of the […]

Facebook marketing for a drink brand on a small budget

Wests New Zealand is a Dunedin based manufacturer of Cordials and Soft drinks. Wests have been producing beverages since 1876 and are currently in the process of spicing up their branding.  This includes the purchase of a new bottling machine that allows them to customise their bottles. Creative Agency Secrets spoke with them to discuss […]

How a creative brand idea becomes a campaign

There is sometimes a bit of ‘black box’ magic that seems to happen when a creative brief turns into an executed campaign. Some would have you believe there’s ‘secret sauce’ but the reality is that expertise and years of experience are the best predictors of what will be a success and what will fail.   I am […]

How to use List.ly as a Marketing tool

What is List.ly? List.ly is a list building website that allows you to build and curate shareable lists. These  are then viewable by others. People can ‘like’, ‘dislike’, comment or even add items to the list.  This results in a list that re-organises items based on their popularity.  You can then embed these lists in […]