So,you want to brief an agency to redesign your website. What is the best way to write a brief so that all the areas you need designed are covered? Helpfully, OneSourceGraphics have written out their detailed survey which sets of the principal questions to which an agency will need answers before pricing up a brief. […]
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You […]
Interviews are always a nervous ordeal but more often than not a well-prepared candidate will always rise above the rest of the pack and successfully take the job. That said, many candidates make the mistake of preparing for a video conference interview in the same way as a face to face interview which can leave […]
https://creativeagencysecrets.com/wp-content/uploads/2011/05/Video-Conference.png8701280Rob Lanehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRob Lane2011-05-13 12:03:522022-12-19 11:56:555 Tips On How To Beat A Video Conference Interview
Taking your website offline is rarely welcomed by the marcomms team. sometimes you have go do it. Brand Glue did a great job of making a strong message come through their holding page. In fact, since I took this screen shot, the timer doesn’t seem to have ‘counted down’ any more…. wonder if it’s really […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2011-01-14 08:22:552011-01-14 06:36:02Website holding page - how to use for marketing gain
Following on from yesterday’s post about delays publishing a new company website – take a look at this one: What I like about it is it sets a deadline (the counter is clocking down all the time) it still says what the company does – USP – so the holding page continues to sell the […]
Corporate greeting cards can be used in many ways to promote your business and to show appreciation to supportive clients; some traditional and some a bit more creative. However, there are some rules and tips you should keep in mind to get the best return on your investment of sending out a Business Christmas card: 1. […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00rebeccahttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgrebecca2010-12-04 08:46:452020-01-24 01:44:13Marketing using Business Christmas Cards
Want to use cold emails as part of your customer acquisition? We get dozens of approaches by digital media agencies usually picked up by our clients’ spam filters. Today we’re publishing one of the better ones as a crib for you to copy for your own use if you want to buy email lists and […]
We did a quick survey yesterday among brand managers to answer the question “What are the top three things you need to do to write a good brief for an agency pitch?” Move the sales needle, Information integration, Content marketing (Josh Stailey) What’s the problem, why is there a problem and media neutral so the […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-10-26 21:50:332010-10-26 21:50:33Top 3 things for Writing a good brief for an agency pitch
Image via Wikipedia I am researching for a new blog post about how brands brief agencies when they want to run a pitch. Can you help me? Top 3 things for writing a good brief for an agency pitch Worst 3 things for writing a good brief for an agency pitch Add your answers to […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-08-17 07:51:592020-01-24 01:44:13Writing a good brief for an agency pitch
There have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter. Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness. A contest doesn’t need to be expensive, or […]
Website design brief template
/1 Comment/in Marketing /by Rebecca CaroeSo,you want to brief an agency to redesign your website. What is the best way to write a brief so that all the areas you need designed are covered? Helpfully, OneSourceGraphics have written out their detailed survey which sets of the principal questions to which an agency will need answers before pricing up a brief. […]
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How to write an awesome creative brief
/77 Comments/in B2B, B2C, Pitching, Sales /by Rebecca CaroeGetting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You […]
No related posts.
5 Tips On How To Beat A Video Conference Interview
/8 Comments/in Conferences / Exhibitions /by Rob LaneInterviews are always a nervous ordeal but more often than not a well-prepared candidate will always rise above the rest of the pack and successfully take the job. That said, many candidates make the mistake of preparing for a video conference interview in the same way as a face to face interview which can leave […]
No related posts.
Website holding page – how to use for marketing gain
/2 Comments/in Branding /by Rebecca CaroeTaking your website offline is rarely welcomed by the marcomms team. sometimes you have go do it. Brand Glue did a great job of making a strong message come through their holding page. In fact, since I took this screen shot, the timer doesn’t seem to have ‘counted down’ any more…. wonder if it’s really […]
No related posts.
Good practice: A website holding page
/1 Comment/in Marketing ideas /by Rebecca CaroeFollowing on from yesterday’s post about delays publishing a new company website – take a look at this one: What I like about it is it sets a deadline (the counter is clocking down all the time) it still says what the company does – USP – so the holding page continues to sell the […]
No related posts.
Marketing using Business Christmas Cards
/2 Comments/in B2B, B2C, Direct Marketing /by rebeccaCorporate greeting cards can be used in many ways to promote your business and to show appreciation to supportive clients; some traditional and some a bit more creative. However, there are some rules and tips you should keep in mind to get the best return on your investment of sending out a Business Christmas card: 1. […]
No related posts.
Cold email introduction – copy this campaign
/8 Comments/in Direct Marketing, Marketing ideas /by Rebecca CaroeWant to use cold emails as part of your customer acquisition? We get dozens of approaches by digital media agencies usually picked up by our clients’ spam filters. Today we’re publishing one of the better ones as a crib for you to copy for your own use if you want to buy email lists and […]
No related posts.
Top 3 things for Writing a good brief for an agency pitch
/1 Comment/in Marketing /by Rebecca CaroeWe did a quick survey yesterday among brand managers to answer the question “What are the top three things you need to do to write a good brief for an agency pitch?” Move the sales needle, Information integration, Content marketing (Josh Stailey) What’s the problem, why is there a problem and media neutral so the […]
No related posts.
Writing a good brief for an agency pitch
/2 Comments/in Pitching /by Rebecca CaroeImage via Wikipedia I am researching for a new blog post about how brands brief agencies when they want to run a pitch. Can you help me? Top 3 things for writing a good brief for an agency pitch Worst 3 things for writing a good brief for an agency pitch Add your answers to […]
No related posts.
Twitter competition ideas
/2 Comments/in Social Media /by Rebecca CaroeThere have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter. Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness. A contest doesn’t need to be expensive, or […]
No related posts.