I hope this finds you well and the new year has got off to a good start for you!
I wanted to get in touch with you following Rebecca’s introduction in December last year, as I am now in a position where I am able to provide brand packaging design on a freelance/contract basis.I’ve attached my CV and portfolio of work with this email. If it suits you, I’d love the opportunity to come in and introduce myself and have a chat. There would be no commitment required, just an opportunity to see if there is a fit between my skills and experience and your company.
Elements of email to improve
So what was wrong with that message? The first paragraph is fine. The second leads off with the right information in the right order but it uses too many words to make the point. Making it two sentences is punchier.
The mention of the portfolio being very short is deliberate – don’t show everything until you have a commitment to meet. You are more impressive face to face than showing finished work. So just send a taster. Select products that align with the recipient’s likely needs.
Then move onto a focus on them – talk masculine words like ‘investment’ and ‘role of design’ – philosophise a bit – you learn a lot about their attitude to good design if you can find these things out in a meeting. And that will inform your likely future work more than just showing a portfolio – discuss how design can help them achieve their business objectives.
Email introductions that get meetings
I hope this finds you well and the new year has got off to a good start for you!We were introduced by Rebecca in December last year, and you said I should “get in touch in the new year”.I am now providing brand packaging design on a freelance/contract basis.I’ve attached my CV and a very short portfolio of work with this emailUnderstanding XYZ’s business is very important if you are to consider working with me. And so I would like to invest my time learning more about your products, markets and the role of design.Can we meet during the week of 15th February?I will call you on (name date) to discuss fixing a date and time to suit you.Kind regards,