How To Introduce A Business By Email

Estimated reading time: 2 min

Connecting two compatible businesses with each other can be one of strongest networking tools for you and other businesses. By connecting the groups, not only are you solidifying your own network, but also helping the two businesses who may be able to benefit each other.

But often times this can be difficult over email.

In my networking group, we’re working hard to make it really EASY for members to introduce each other to new prospects and new clients.

I was asked by the group to help coach them in the best way to write an introduction that others could use.  So let’s say you wanted to introduce my firm to another business. Here’s how you would do it.

 

Hi [their name],
I just wanted to connect you with Rebecca from Creative Agency Secrets. I know you were interested in increasing your business’s online presence, and I’m sure they’ll be able to help.
Creative Agency Secrets is an expert in marketing and promoting businesses using traditional and online methods.  They work as the outsourced marketing team for busy businesses doing marketing that starts conversations and leads to sales.
I have seen their work for [name a client] and used them for my own business to write the copy on our website About Us page.  And I’ve also recommended them several times and had great feedback especially about their careful attention to detail.
I will leave you two to connect – I’ve spoken to you both about each other and shared your emails and phone numbers below.
[both parties’ contact information]
Best,
[Your Name]

The 5 elements of an effective email introduction

  1. Introduce: explain why you sent the email
  2. Start: with their one-liner…. who are they and what do they do
  3. Build: with an example of their work for someone you both know, preferably.  If you can’t say you have worked personally with them, a mutual acquaintance is a positive reinforcer.
  4. Memorability: Add an anecdote that describes your experience – if you can make it funny, cute or WOW that’s best but not strictly necessary.
  5. End: Include all the information they need to continue a dialogue without you….
    We plan on creating a shared document for everyone so they can cut/paste the text into emails for business referrals for new business development.

    The best introductions are when you’ve spoken personally to both parties.  NOTE not emailed, spoken….

    The Top 5 most popular articles of all time

47 replies
  1. Jason Lee
    Jason Lee says:

    I recommend 0mail pro for anyone who wants a quick and secure way to generate temp emails, search on google, or click in my name.

  2. Temp Mail
    Temp Mail says:

    I recommend 0mail pro for anyone who wants a quick and secure way to generate temp emails, search on google, or click in my name.

  3. Tobias
    Tobias says:

    of course like your web site but you need to test the spelling
    on several of your posts. Many of them are rife with spelling problems
    and I find it very troublesome to inform the reality on the other hand I
    will surely come again again.

  4. Darci
    Darci says:

    Hi, i think that i noticed you visited my site thus i came to return the
    favor?.I’m attempting to in finding issues to improve my
    site!I assume its adequate to make use of a few of your ideas!!

  5. avitotanger.com
    avitotanger.com says:

    This design is incredible! You certainly know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.

    I really loved what you had to say, and more than that, how you presented
    it. Too cool!

  6. Penelope Nack
    Penelope Nack says:

    I like this post, enjoyed this one appreciate it for putting up. “The universe is not hostile, nor yet is it unfriendly. It is simply indifferent.” by John Andrew Holmes.

  7. Hans
    Hans says:

    It’s actually very complicated in this active life to listen news
    on TV, thus I just use the web for that reason, and get the
    latest information.

  8. Guillermo
    Guillermo says:

    Hey! This is my first visit to your blog! We are a team of volunteers and starting a new project in a community in the same niche.
    Your blog provided us useful information to work on. You have done a outstanding job!

  9. Willa
    Willa says:

    First of all I would like to say excellent blog! I had a quick question that I’d like to ask
    if you don’t mind. I was curious to know how you center yourself and clear your thoughts
    prior to writing. I have had trouble clearing my
    thoughts in getting my thoughts out there. I do enjoy writing but it just seems like the first 10 to 15 minutes are wasted just trying to figure out how to begin. Any ideas or hints?
    Kudos!

  10. utshahi.com
    utshahi.com says:

    I blog frequently and I seriously thank you for your content.
    Your article has truly peaked my interest.
    I am going to take a note of your site and keep checking for
    new details about once per week. I subscribed to your RSS feed as well.

  11. Carla
    Carla says:

    Hi there everyone, it’s my first pay a visit at this site, and piece of writing
    is actually fruitful in favor of me, keep up posting these types of articles.

  12. rcspljobs.ca
    rcspljobs.ca says:

    Hello there, There’s no doubt that your site could be having internet browser compatibility problems.
    Whenever I look at your website in Safari, it looks fine but when opening in I.E., it has some overlapping issues.

    I simply wanted to give you a quick heads up! Besides that, great site!

  13. Selena
    Selena says:

    Excellent blog here! Also your web site loads up fast!
    What host are you using? Can I get your affiliate link to your host?
    I wish my website loaded up as quickly as yours lol

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.