Is Guest Posting Dead?
In 2014, Matt Cutts, former head of the Web Spam team at Google, wrote the following:
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”
Ever since the state of guest blogging has been debated heatedly. Indeed, guest blogs with low-quality content have truly been dead for decades.
On the other hand, high-quality blogging is an effective strategy to create backlinks, and drive traffic to your website. Even Cutts eventually published a correction, and said: “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.)”
So, the question is, how can we create quality guest blogs every time?
Here, we have outlined three easy and effective strategies to create guest posts that are sure to attract links, and bring in traffic:
The Robin Hood Technique
The Robin Hood technique, as suggested by SEO Gold Coast, is a quick and effective way to write guest posts with good quality content. This technique involves recreating great content from popular blogs and offering them to platforms with a low ranking, and less credibility and traffic.
Keep in mind, however, that this does not mean plagiarizing the content – instead, you must only take inspiration from the blog to recreate ideas for your own post.
The following steps can be undertaken for this technique:
Ahref’s Content Explorer Tool contains one billion pages and can be used to find blogs you can write a guest post for
Source: ahrefs
- Enter a keyword corresponding to your chosen topic to find similar articles
- Check the “one article per domain” box to find unique blogs related to your keyword
- Sort the results according to Language, Shares, Domain Rating, Organic Traffic, and Number of Words to truly find a customized blog post idea
Note the importance of Domain Rating (DR) that showcases the popularity level of a backlink, based on a scale of 1-100.
While it is tempting to only work with high DR blogs, low DR blogs are also worth investing your time and energy in, as they usually have a niche following and are bound to grow.
What’s more, low DR blogs usually receive fewer pitches and have less strict editorial standards – thereby making it easier to get featured or published.
Finally, you can move on to step 4:
4. Read the content of your chosen blog piece, and recreate it by adding a unique spin to it – conclude by pitching it to low or high DR blogs through email outreach
Splintering Content
Another effective way of guest posting is by splintering or breaking existing blogs into shorter, but authoritative posts.
The point of splintering content is to dive deep into a topic that you have already researched before, as it is easier to recreate, revise, or rewrite.
After writing detailed individual posts, you can then pitch the pieces to online magazines and platforms that would publish it as guest posts, whilst still re-directing the reader to your original blog post – thereby creating quality backlinks.
The Perspective Technique
A small change in perspective can lead to a completely new, and unique piece of writing.
The trick here is to use a previously written blog post and turn it into multiple guest posts by simply tweaking your overall perspective.
For instance, if your previous blog post was on the “The Future of Link Building” – you can now write on a variety of topics by changing your viewpoint, such as:
- Future of link building for small business
- Future of link building for E-commerce
- Future of link building for startups, and so on
Effective Guest Posting
The techniques outlined here are a good way to get you started. Keep in mind, however, that once you start pitching your guest posts, you may be faced with some problems.
For instance, editors and bloggers may routinely reject your pitch, negotiations may take months, or the link to your article may be taken down suddenly and without prior notice.
To address this concern here is what you can do:
- Focus on creating good quality content for your blogs
- Pitch to multiple blogs at the same time
- Include links to your other guest posts to generate more traffic
- Keep exploring and writing for new platforms and sites
In short, by following the techniques outlined above, you can defy Matt Cutt’s claim that guest posts are dead. Indeed, guest posts are thriving and can be used to generate traffic and brand awareness for your business in the long run.
You made some respectable factors there. I seemed on the web for the problem and found most people will associate with together with your website.
Thanks for the suggestions shared on the blog. One more thing I would like to mention is that weight loss is not exactly about going on a dietary fads and trying to shed as much weight as you’re able in a couple of weeks. The most effective way to lose weight naturally is by consuming it bit by bit and following some basic ideas which can enable you to make the most from a attempt to shed weight. You may learn and already be following these tips, but reinforcing information never damages.
Just desire to say your article is as amazing. The clearness in your post is just nice and i can assume you are an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please keep up the rewarding work.
Another thing I have noticed is that for many people, bad credit is the result of circumstances further than their control. As an example they may be actually saddled having an illness so that they have more bills for collections. It could be due to a occupation loss or inability to go to work. Sometimes divorce process can really send the financial circumstances in an opposite direction. Thanks sharing your notions on this web site.
I don?t even know how I ended up here, but I thought this post was great. I don’t know who you are but certainly you’re going to a famous blogger if you are not already 😉 Cheers!
hey there and thank you for your info ? I?ve definitely picked up something new from right here. I did however expertise a few technical points using this website, as I experienced to reload the website many times previous to I could get it to load correctly. I had been wondering if your hosting is OK? Not that I am complaining, but sluggish loading instances times will often affect your placement in google and could damage your high-quality score if advertising and marketing with Adwords. Well I?m adding this RSS to my e-mail and can look out for a lot more of your respective fascinating content. Make sure you update this again soon..
That is really fascinating, You’re an overly professional blogger. I’ve joined your rss feed and sit up for looking for extra of your magnificent post. Additionally, I have shared your website in my social networks!
Wonderful site. Lots of useful information here. I am sending it to a few friends ans also sharing in delicious. And certainly, thanks for your sweat!
Valuable info. Lucky me I found your site by accident, and I am shocked why this accident didn’t happened earlier! I bookmarked it.
Hiya, I’m really glad I have found this information. Nowadays bloggers publish just about gossips and web and this is really annoying. A good blog with exciting content, this is what I need. Thank you for keeping this site, I’ll be visiting it. Do you do newsletters? Can’t find it.