Keyword Search Simplified – 3 Ways You Can Find the Right Keywords to Siphon Traffic From

Estimated reading time: 3 min

Whether in content marketing or a Google AdWords campaign, the role of keywords cannot be underestimated. It’s one of those things some people are quick to ignore, but which could very well spell the end for business.

To that end, you need to be working overtime to find the right keywords for your campaigns. Unfortunately, this isn’t always as easy as it sounds. Most of the top keywords are extremely competitive. On AdWords, those competitive keywords can be very expensive.

As a shrewd business person, you may want to preserve your budget by avoiding these overly costly keywords at least until you have a winning formula. On the flip side, cheap keywords rarely return a profit. That’s why other marketers ignore them in the first place. Paying for them would be akin to throwing your money down the drains.

This leaves you with only one option, to find potential keywords that haven’t become too competitive yet. The following are three ways to unearth these unknown high-performing keywords;

1. Invest in Keyword Search Tools

Keyword search tools are software programs specially designed to help marketers find the right keywords for their campaigns. You’re required to enter the parameters of your search, including your target audience, geographic location, and type of business, and then the tool looks up and returns the most relevant keywords for your business.

It doesn’t end there; some keyword search tools are now built in such a way that you can consistently monitor high performing keywords in your industry. This would allow you to keep your ads and content relevant throughout. Some of the best keyword search tools out there include; Soolve, KWFinder, and WordTracker Scout.

2. Learn From Your Competitors

There are several approaches you can use here. But one of the easiest and most effective methods is manual checking. The first step is to identify the products or services of focus. For instance, you can choose to check one of the products in their video blogs. After picking the product, go to Google and search that product or service (we recommend that you use Chrome for your search).

On the first page of results, click the first item on the list. Once you’re on the desired page, click Cmd + Alt + u to view the page source. Here you’ll find the code for that page. Now, check the whole page for non-branded keywords, focusing on titles and headlines. You’ll learn all the keywords they use to rank so well on search engines.

3. Use Google to Rig the Game

 Finally, you can also use Google to find the right keywords for your digital campaign. Since you probably already know about auto-complete and related searches, we’d advise that you shift attention to three other useful sources for unique, often unknown keywords; Google product taxonomy, Google sets, and Google Trends.

Google Taxonomy is used as part of the mechanisms for Google Shopping for categorization of products. Google Sets can be found via the “Google Sets” category found in Google Spreadsheets. Lastly,  Google Trends is a special website created by Google to help users learn what people are searching at different places in the world.

Get Started Today

While not a complete list, these three sources should help you find unique, yet inexpensive keywords for your marketing campaign.

 

 

 

 

40 replies
  1. gambling
    gambling says:

    I all the time used to read piece of writing in news papers but now as I am a user of web thus from
    now I am using net for articles, thanks to web.

  2. books about math for kids
    books about math for kids says:

    I am extremely inspired with your writing skills and also with the structure for your weblog.
    Is this a paid subject matter or did you customize it your self?
    Either way stay up the excellent quality writing, it is rare to peer a nice weblog like this one today..

  3. educational news
    educational news says:

    Good day! I could have sworn I’ve been to this website
    before but after reading through some of the post I realized it’s new to
    me. Nonetheless, I’m definitely glad I found it and I’ll be bookmarking and checking back often!

  4. Sildenafyl Citrate 50 mg 4 Tablet
    Sildenafyl Citrate 50 mg 4 Tablet says:

    Hey there! This post could not be written any better! Reading
    through this post reminds me of my old room mate! He always kept chatting about
    this. I will forward this write-up to him. Pretty sure he
    will have a good read. Thanks for sharing!

  5. party bus
    party bus says:

    Can I simply say what a relief to discover someone that genuinely understands what they’re discussing on the
    internet. You certainly understand how to
    bring a problem to light and make it important. More and more
    people ought to read this and understand this side of the
    story. I was surprised that you are not more popular since you definitely
    possess the gift.

  6. _________ ___________
    _________ ___________ says:

    Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something.
    I think that you can do with a few pics to drive the message home
    a bit, but other than that, this is excellent blog. A fantastic read.

    I will definitely be back.

  7. publica anunt gratuit
    publica anunt gratuit says:

    What’s Happening i’m new to this, I stumbled upon this I’ve found
    It absolutely helpful and it has helped me out loads.
    I’m hoping to contribute & assist different customers like its aided
    me. Good job.

  8. Pressure Vessel Design Company
    Pressure Vessel Design Company says:

    I’ve been exploring for a little bit for any high quality articles or weblog posts on this sort
    of area . Exploring in Yahoo I ultimately stumbled upon this website.
    Studying this information So i am happy to convey that I have an incredibly good
    uncanny feeling I found out exactly what I needed. I such a lot
    indisputably will make certain to don?t forget this site and provides it a glance regularly.

  9. Casual Wear
    Casual Wear says:

    I do not even know how I ended up right here, but I thought this publish was
    good. I don’t know who you are but certainly you are going to a
    famous blogger should you aren’t already. Cheers!

  10. boygeniusteam.com
    boygeniusteam.com says:

    I think what you composed was very reasonable.
    However, what about this? suppose you were to write a killer headline?
    I am not saying your information is not good., however what if you added something to possibly grab people’s attention? I mean Keyword Search Simplified – 3 Ways You Can Find the Right Keywords to Siphon Traffic From – Creative
    Agency Secrets is kinda vanilla. You ought to peek at Yahoo’s home page and see how they write post headlines to get viewers to click.
    You might add a related video or a picture or two to
    get people excited about everything’ve written. Just my opinion,
    it would make your blog a little livelier.

  11. Manhua
    Manhua says:

    Hello! Someone in my Myspace group shared this site
    with us so I came to take a look. I’m definitely enjoying
    the information. I’m bookmarking and will be tweeting this to
    my followers! Exceptional blog and great design and style.

  12. BUT IT DIDNT!!
    BUT IT DIDNT!! says:

    That is a great tip particularly to those fresh to the
    blogosphere. Brief but very accurate information_ Appreciate
    your sharing this one. A must read post!

  13. BUT IT DIDNT!!
    BUT IT DIDNT!! says:

    Thank you for the auspicious writeup. It if truth be told used to be a enjoyment account it.

    Glance complicated to more introduced agreeable from
    you! By the way, how can we communicate?

  14. situs togel
    situs togel says:

    Hi! This is my 1st comment here so I just wanted to give a quick shout out and tell you I really
    enjoy reading through your blog posts. Can you suggest any other blogs/websites/forums that go
    over the same subjects? Thanks for your time!

  15. abbattitori di temperatura industriali
    abbattitori di temperatura industriali says:

    Do you mind if I quote a few of your posts
    as long as I provide credit and sources back to your site?
    My website is in the exact same niche as yours and my users would definitely benefit from some of the information you provide here.

    Please let me know if this alright with you.
    Regards!

  16. sunda
    sunda says:

    Heya are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and create my own. Do
    you require any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  17. loker
    loker says:

    Thanks a bunch for sharing this with all people you really recognise what you’re talking about!
    Bookmarked. Kindly also seek advice from my website =). We can have
    a hyperlink change contract between us

  18. garage door specialist
    garage door specialist says:

    Great post. I used to be checking constantly
    this blog and I’m inspired! Very useful info specifically the closing part 🙂 I
    take care of such info a lot. I used to be looking for
    this certain information for a very long time.
    Thanks and good luck.

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.