Marketing for short planning horizons
Estimated reading time: 1 min
Messaging for marketing campaigns during Covid19
We realise the super-short time horizon that we can work on.
Plan for the immediate future. Do campaigns that work within a 1 week time horizon.
Look at Superdrug’s campaign – be kinder and make smarter choices for our planet and the relationships between brands and customers. Be cautious and careful about making predictions.
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