Should an educational business use an e book for marketing?

Estimated reading time: 1 min
A client writes
I have had two requests come in over the last 2 days for an e-book – should I do one and what will it do?  Also should we run a meet up each month?
An ebook is a great marketing tool because it can achieve several objectives
  • Showcase your skill / expertise
  • Recruit email addresses to a subscription list
  • Act as a filter for new customers (turn them on or off)

This business sells education to a niche of health and wellness professionals and so encouraging them to buy training to up-skill their business can be encouraged by demonstrating the success others have had in an e book.

It could also cover some of the topics at a high level – while leaving the reader wanting more and so coming back to buy from the business.

Using Meetups for business marketing

Meetups can be a great marketing tool especially if you sell an intangible services.  Before starting you must answer these questions
  1. What purpose will it achieve?
  2. How will it push people towards signing up for your courses
If you decide to start a meetup, I’d recommend using and it’ll cost you about $10 a month.  Think carefully about what name you give it and whether it’s purpose is to support graduates of your training or to act as a recruitment tool for new course signups.

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