Threads social – early thoughts

Estimated reading time: 5 min

It launched. The “new” rival to Twitter. And there have been many attempts to become serious players in the social media space. Read the list of Launch > Defunction > Acquisition > Milestone.

Meta will be closely watching our early behaviour on the platform. What we do now may well influence the features, algorithm and future they build for Threads.

This is a rare opportunity to scale a new social media site backed by someone with the money and experience to do it differently (and frankly, Zuck needs some good publicity). Meta will start by doing everything to prove they are not Twitter, not Musk and will be using all their experience and expertise to make Threads a success. They probably won’t be able to resist monetising Threads in due course, but right now this is terraforming in real time. It’s exciting to watch and fun to participate.

How will ThreadsApp play out? My thoughts based on having being a social media user since August 2007 including 7 themes to watch are below. But first… what was ea

My Twitter bio

Halcyon days of the past

What was it like being on social media in 2007 – 2012?

At the time I was in London, part of a group which met in a cafe every Friday and shared, learned together and hacked our way through what had changed on blogs and social in the past week. We all learned a ton and it was a free-flowing exchange of ideas IRL which bonded us. We discouraged advertising and direct selling. We worked together based on what people said, did and knew.

Hats off to Lloyd Davies who founded the Tuttle Club group and thank you for introducing me to amazing bloggers (because those were our roots) like Euan , Kevin Whatley, Jemima Gibbons, SoloBass Steve Lawson, Toby Moores, Adriana Lukas, Mike Sizemore. You know who you are.

The free-for-all nature of discovering and learning was a heady drug. It was untainted by marketers and salesfolk. We read and liked and followed what interested us.

Yes the feed was a “firehose” which was unfiltered. But the scale was mostly manageable.

It was peppered with cute and meaningless features like “Pokes” and Throwing Sheep…. really.

Social media now

Today this world is transformed into a money making machine. From both sides – advertisers and brands chucking out messages, links, offers and “exclusive” discounts while users are far more tribal, abusive and clustered into pockets of mutual interest around news, sport and politics.

From a brand point of view it’s not all bad.

But we have had to get used to the slow inevitability of what Cory Doctorow calls the “enshittification” of each and every social media platform.

When a company is neither disciplined by competition nor by regulation, enshittification inevitably ensues.

They move from fun playground, to competitive boxing ring, to the gradual withdrawal of beneficial privileges into a paid-only format. Each step makes the experience less fun, less participative (unless you pay) and makes us ever more skilful at muting, filtering and speed reading. The pleasure and

The promise of Threads

What should you do now?

Dive over there now and join ThreadsApp (it’s in the App and Play Stores). When you get there, read and watch and learn and understand what a “pure” social media network is like before the negative influences start to dominate.

It’s fun. It’s a new frontier of simplicity.

Yes much of the first 24 hours of posts were themed around “what’s happening here?” and “what do I do now?”. But this will improve and develop.

What I’ve noticed so far.

  1. Most of us are only following people we already know on Instagram. But it does give a home-grown advantage to users who have a large following. This will change.
  2. Much of the featureset is familiar including quotes, retweets, carousels and comments. There is NO edit button. Interestingly, there’s no way to do a “thread” on threads…. you just have to comment on your original post. This will change.
  3. Many people are ‘muting’ accounts which don’t align with what they want to read/follow/learn. The self-preservation filtering process has already begun, and will continue. This won’t change.
  4. Folks using it in the same way they already use other social platforms for marketing / sales purposes are like tumbleweed. Nobody engages with a obviously sales-y link. This won’t change.
  5. Links off the site which are combined with an engaging message, question or observation get comments and replies. This won’t change.
  6. You can’t delete the Threads App without also deleting Instagram. So Meta’s leopard isn’t changing its spots. This won’t change.
  7. Currently there’s no filtering possible. Frustrating for me as I like to create the environment I want to hang out in. Th
Threads app, threads post, marketing on threads app,

Tumbleweed

My warning to marketers

As an industry we have a TERRIBLE track record of spotting a great opportunity and then (frankly speaking) shi*tting iin our own nest as we kill off the lovely thing we found with promotions, adverts and offers. This spoils it for us all.

Don’t do it.

Build your brand with meaningful, on-brand conversational posts and messages.

Yes if you have to link off the social platform to your site, do it. BUT remember the social platforms all understand how to manipulate, human psychology and behavioural economics. They will work to keep visitors on their platform and prevent them from leaving. Any way they can.

I’ve already spotted this when clicking a link to an article on a newspaper from Threads… I read it, clicked another link within that article, read another page, clicked the back button and instead of going to the first newspaper article, it went right back to Threads. Cute. I had to re-click the original link a second time to get back and finish reading the article. That sort of behaviour by me (a consumer) is unusual, it’s only driven by me REALLY wanting to read… most would give up and shrug their shoulders and go back to scrolling Threads.

You’re probably not fulfilling your marketing goals by trying to drive traffic to your owned assets. Work harder to build engagement around topics that align with your brand mission and. which showcase your unique wonderfulness.

And get over there and have a play around.

We all have the chance to build what the future will look like. As I said at the start of this post, Meta will be closely watching our early behaviour on the platform.

Don’t F*CK IT UP, please. For all our sakes.

 

16 replies
  1. Freya
    Freya says:

    Wow, awesome blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your website is magnificent, let alone the content!

  2. Agen Poker
    Agen Poker says:

    Thanks for the marvelous posting! I certainly enjoyed reading
    it, you will be a great author.I will remember
    to bookmark your blog and will often come back later in life.

    I want to encourage you to continue your great writing, have a nice afternoon!

  3. Proxy Deals
    Proxy Deals says:

    I am really impressed with your writing talents as neatly as with the structure on your weblog.
    Is this a paid subject or did you customize it your self?
    Anyway stay up the nice high quality writing, it is uncommon to look a great weblog like this one nowadays..

  4. Amazing Proxies
    Amazing Proxies says:

    My spouse and I stumbled over here from a different page and thought I should check things out.
    I like what I see so now i am following you. Look forward to finding out about your web page repeatedly.

  5. togel resmi
    togel resmi says:

    Asking questions are really nice thing if you are not understanding something fully, however this paragraph presents nice understanding even.

  6. кракен маркетплейс
    кракен маркетплейс says:

    ________ ______ ______, __ ______ ______ ____ _______ ________.

    ______ _____ TOR _________. _________ _________.
    |
    ______ ______ _______ _____ ___
    _____, _____ ___ _________ _____
    ____ _____________. _____ ______ _ ______.

    ____ _______ ___________.
    |
    ___ ____ ___________ ______ ______ ___________, _ _ __ _______.

    ___ _________ _ _________. ______ ______ ____ ______.
    |
    _____ ____ ________ ___________, _ _____ ______ ______ _____.
    ___ _______ _______ ________.
    ________ ____ ___ VPN. |
    ___ ____ ___________ ______ ____ ___ _____, _ _ __ _______.
    ___ _________ _ _________. ______ ______ ____ ______.
    |
    _______ __ _____, ___ ______ ______ ___ __ ____ ________.
    __ __________ _ _ _____ ___ _______.

    ______ ___ ___ ________ ______ _______.
    |
    _ _____ _____ _______ ______
    _ _____ ______ _______ ______.
    ___ ___________ ___________.

    ______ ______ _________ ______ ____ ________.
    |
    _________ ____ ______ _______
    _ ____ ______ ________ _____.

    ____ ___________ _____ TOR ___ ________.
    _____ ___, ___ _____ ___ _______.
    |
    _ _____ _____ _______ ______ _ _____ kraken ______ ___.
    ___ ___________ ___________. ______ ______ _________ ______ ____ ________.
    |
    __ ____, ___ _______ __ ____, ____ __ _____ ______ ______ _____.
    ___ _______ _________ _ _______
    ____. ______ ________ ___ ______.
    |
    _ _____ _____ _______ ______ _ _____ ______ _______ ______.
    ___ ___________ ___________. ______ ______ _________ ______
    ____ ________. |
    _ _____ _____ _______ ______ _
    _____ ______ ______ _________.

    ___ ___________ ___________.
    ______ ______ _________ ______ ____
    ________. |
    _ _________ ___ _____________ ________,
    __ ______ ____ _______ _____ _____.

    _____ _________, ___ ______. _________ ________!
    |
    ___ ____ ___________ ______ _______ 2025, _ _ __ _______.

    ___ _________ _ _________.

    ______ ______ ____ ______.
    |
    ______ _______ ______ _____ ___ _____, _____ ___ _________ _____ ____ _____________.
    _____ ______ _ ______. ____ _______ ___________.
    |
    _ _____ _____ _______ ______ _ _____ ______ ______ __________.
    ___ ___________ ___________.
    ______ ______ _________ ______ ____ ________.

    |
    ______ ___, _____ _________ ________ __ ______, _ _________ ______ ______ onion. ________
    _________ _ ______. ________ ______
    _____. |
    _________ ______ ______ ___________ _ ____ ______ ________
    _____. ____ ___________ _____ TOR ___ ________.
    _____ ___, ___ _____ ___ _______.
    |
    ______ ______ ___ _____ ___ _____, _____ ___
    _________ _____ ____ _____________.
    _____ ______ _ ______. ____ _______ ___________.

    |
    ______ ___, _____ _________ ________ __ ______,
    _ _________ ____ ______ _____ ______.
    ________ _________ _ ______.
    ________ ______ _____. |
    __ ____, ___ _______ __ ____, ____ __ _____ kraken ______ onion. ___ _______
    _________ _ _______ ____. ______ ________ ___ ______.
    |
    __ ____, ___ _______ __ ____, ____ __ _____ ______
    ______ _______. ___ _______ _________ _ _______ ____.

    ______ ________ ___ ______.
    |
    _ _____ _____ _______ ______ _ _____ ______ _______ ____.
    ___ ___________ ___________.
    ______ ______ _________
    ______ ____ ________. |
    __ ____, ___ _______ __ ____, ____ __ _____ ______ ______.
    ___ _______ _________ _ _______ ____.
    ______ ________ ___ ______.
    |
    _ _________ ___ _____________ ________, __ ______ ______
    onion _____ _____. _____ _________, ___ ______.
    _________ ________! |
    kraken ______ ___ _____ ___ _____, _____ ___ _________ _____ ____ _____________.
    _____ ______ _ ______. ____ _______ ___________.
    |
    ______ ___, _____ _________ ________ __ ______, _ _________ ______ ______ _______ ______.

    ________ _________ _ ______.

    ________ ______ _____. |
    _ _____ _____ _______ ______ _ _____ ______ ______ onion. ___ ___________ ___________.
    ______ ______ _________ ______
    ____ ________. |
    ___ ____ ___________ ______ ______, _
    _ __ _______. ___ _________ _ _________.
    ______ ______ ____ ______.
    |
    ___ ____ ___________ ____ ______ ___, _
    _ __ _______. ___ _________
    _ _________. ______ ______ ____ ______.
    |
    _________ kraken _______ onion _ ____
    ______ ________ _____. ____ ___________ _____
    TOR ___ ________. _____ ___, ___ _____
    ___ _______. |
    ___ ____ ___________ ____ ______ __ ________, _ _ __ _______.

    ___ _________ _ _________.
    ______ ______ ____ ______.
    |
    ______ ___, _____ _________ ________ __ ______, _ _________ ______ ___________ _______.
    ________ _________ _ ______.

    ________ ______ _____. |
    ___ ____ ___________ ______ ______
    __________, _ _ __ _______. ___ _________
    _ _________. ______ ______ ____ ______.
    |
    _________ ______ _______ __ _
    ____ ______ ________ _____. ____
    ___________ _____ TOR ___ ________.
    _____ ___, ___ _____ ___ _______.
    |
    _ _________ ___ _____________ ________,
    __ ______ ____ ________ _____ _____.
    _____ _________, ___ ______.
    _________ ________! |
    _ _________ ___ _____________ ________, __ ______ _______ _______ _____ _____.
    _____ _________, ___ ______. _________ ________!
    |
    ___ ____ ___________ ____ ______ _______,
    _ _ __ _______. ___ _________ _ _________.
    ______ ______ ____ ______. |
    _________ ______ ____ _______ _ ____ ______ ________ _____.
    ____ ___________ _____ TOR ___ ________.
    _____ ___, ___ _____ ___ _______.
    |
    __ ____, ___ _______ __ ____, ____ __ _____ ____ ______ ______.
    ___ _______ _________ _ _______ ____.
    ______ ________ ___ ______. |
    _________ ______ ______ ____ _ ____ ______ ________ _____.
    ____ ___________ _____ TOR ___ ________.
    _____ ___, ___ _____ ___ _______.
    |
    kraken _______ onion _____ ___ _____, _____ ___ _________ _____ ____ _____________.
    _____ ______ _ ______. ____ _______
    ___________. |
    _____ ____ ________ ___________, _ _____ ______
    ____ _______. ___ _______ _______ ________.

    ________ ____ ___ VPN. |
    ___ ____ ___________ ______ ______ __ ____, _
    _ __ _______. ___ _________ _ _________.
    ______ ______ ____ ______. |
    _______ __ _____, ___ ______ _______ ______ ________.
    __ __________ _ _ _____ ___ _______.
    ______ ___ ___ ________ ______ _______.
    |
    _________ ______ _______ ___ _ ____
    ______ ________ _____. ____ ___________ _____ TOR ___ ________.

    _____ ___, ___ _____ ___ _______.
    |
    _______ __ _____, ___ ______ _______ ____ ________.

    __ __________ _ _ _____ ___ _______.
    ______ ___ ___ ________ ______ _______.
    |
    ______ _______ ____ _____ ___ _____, _____ ___
    _________ _____ ____ _____________.
    _____ ______ _ ______. ____ _______ ___________.

    |
    _______ __ _____, ___ ______ _______
    ____ ________. __ __________ _ _ _____
    ___ _______. ______ ___ ___ ________ ______ _______.

    |
    _ _____ _____ _______ ______ _ _____ ______ _______
    ____. ___ ___________ ___________.
    ______ ______ _________ ______ ____ ________.
    |

  7. кракен зеркало сайта
    кракен зеркало сайта says:

    ________ ______ ______, __ ______ ______ ____ _______ ________.
    ______ _____ TOR _________.
    _________ _________. |
    ______ ______ _______ _____ ___ _____,
    _____ ___ _________ _____ ____ _____________.
    _____ ______ _ ______. ____ _______ ___________.
    |
    ___ ____ ___________ ______ ______ ___________, _ _ __ _______.
    ___ _________ _ _________. ______ ______ ____ ______.
    |
    _____ ____ ________ ___________, _ _____ ______ ______ _____.

    ___ _______ _______ ________.

    ________ ____ ___ VPN. |
    ___ ____ ___________ ______ ____
    ___ _____, _ _ __ _______.
    ___ _________ _ _________. ______ ______ ____
    ______. |
    _______ __ _____, ___ ______ ______
    ___ __ ____ ________. __ __________ _ _ _____ ___ _______.
    ______ ___ ___ ________ ______
    _______. |
    _ _____ _____ _______ ______
    _ _____ ______ _______ ______.
    ___ ___________ ___________.
    ______ ______ _________ ______ ____ ________.

    |
    _________ ____ ______ _______ _ ____ ______ ________
    _____. ____ ___________ _____ TOR ___ ________.
    _____ ___, ___ _____ ___ _______.
    |
    _ _____ _____ _______ ______ _ _____ kraken ______ ___.
    ___ ___________ ___________. ______ ______ _________ ______ ____ ________.

    |
    __ ____, ___ _______ __ ____, ____ __ _____
    ______ ______ _____. ___ _______
    _________ _ _______ ____. ______
    ________ ___ ______. |
    _ _____ _____ _______ ______ _ _____ ______ _______ ______.
    ___ ___________ ___________.

    ______ ______ _________ ______ ____ ________.
    |
    _ _____ _____ _______ ______ _ _____ ______ ______ _________.

    ___ ___________ ___________.
    ______ ______ _________ ______ ____
    ________. |
    _ _________ ___ _____________ ________, __ ______ ____ _______ _____ _____.
    _____ _________, ___ ______. _________ ________!
    |
    ___ ____ ___________ ______ _______ 2025,
    _ _ __ _______. ___ _________ _ _________.
    ______ ______ ____ ______. |
    ______ _______ ______ _____ ___ _____,
    _____ ___ _________ _____ ____ _____________.
    _____ ______ _ ______. ____ _______ ___________.

    |
    _ _____ _____ _______ ______ _ _____ ______ _______ _____ ______ __________.
    ___ ___________ ___________. ______ ______ _________ ______ ____
    ________. |
    ______ ___, _____ _________ ________
    __ ______, _ _________ ______ ______ onion. ________ _________ _ ______.
    ________ ______ _____. |
    _________ ______ ______ ___________
    _ ____ ______ ________ _____.
    ____ ___________ _____ TOR ___
    ________. _____ ___, ___ _____ ___
    _______. |
    ______ ______ ___ _____ ___ _____, _____ ___ _________ _____ ____ _____________.
    _____ ______ _ ______. ____ _______ ___________.
    |
    ______ ___, _____ _________ ________ __ ______, _ _________ ____ ______ _____ ______.
    ________ _________ _ ______. ________ ______ _____.
    |
    __ ____, ___ _______ __ ____, ____ __ _____ kraken ______ onion. ___ _______ _________ _ _______ ____.
    ______ ________ ___ ______.
    |
    __ ____, ___ _______ __ ____, ____ __ _____ ______ ______
    _______. ___ _______ _________ _ _______ ____.
    ______ ________ ___ ______. |
    _ _____ _____ _______ ______ _ _____ ______ _______ ____.
    ___ ___________ ___________. ______ ______
    _________ ______ ____ ________.

    |
    __ ____, ___ _______ __ ____, ____ __ _____ ______ ______.

    ___ _______ _________ _ _______ ____.

    ______ ________ ___ ______.
    |
    _ _________ ___ _____________ ________,
    __ ______ ______ onion _____ _____.
    _____ _________, ___ ______.

    _________ ________! |
    kraken ______ ___ _____ ___ _____, _____ ___ _________ _____ ____ _____________.
    _____ ______ _ ______. ____ _______ ___________.

    |
    ______ ___, _____ _________ ________ __ ______,
    _ _________ ______ ______ _______ ______.

    ________ _________ _ ______.

    ________ ______ _____.
    |
    _ _____ _____ _______ ______ _ _____
    ______ ______ onion. ___ ___________ ___________.
    ______ ______ _________ ______ ____ ________.
    |
    ___ ____ ___________ ______ ______,
    _ _ __ _______. ___ _________ _ _________.
    ______ ______ ____ ______.
    |
    ___ ____ ___________ ____ ______ ___, _ _ __ _______.

    ___ _________ _ _________. ______
    ______ ____ ______. |
    _________ kraken _______ onion _ ____ ______ ________ _____.
    ____ ___________ _____ TOR ___ ________.
    _____ ___, ___ _____ ___ _______.
    |
    ___ ____ ___________ ____ ______ __
    ________, _ _ __ _______.
    ___ _________ _ _________. ______
    ______ ____ ______. |
    ______ ___, _____ _________ ________ __ ______, _ _________ ______ ___________ _______.
    ________ _________ _ ______.
    ________ ______ _____. |
    ___ ____ ___________ ______
    ______ __________, _ _ __ _______.
    ___ _________ _ _________. ______ ______ ____ ______.

    |
    _________ ______ _______ __ _ ____ ______ ________ _____.

    ____ ___________ _____ TOR ___ ________.

    _____ ___, ___ _____ ___ _______.
    |
    _ _________ ___ _____________ ________, __ ______ ____
    ________ _____ _____. _____ _________, ___
    ______. _________ ________!
    |
    _ _________ ___ _____________ ________, __ ______ _______ _______
    _____ _____. _____ _________, ___ ______.
    _________ ________! |
    ___ ____ ___________ ____ ______ _______,
    _ _ __ _______. ___ _________ _ _________.
    ______ ______ ____ ______. |
    _________ ______ ____ _______ _ ____ ______ ________ _____.
    ____ ___________ _____ TOR ___ ________.
    _____ ___, ___ _____ ___ _______.
    |
    __ ____, ___ _______ __ ____,
    ____ __ _____ ____ ______ ______.
    ___ _______ _________ _ _______
    ____. ______ ________ ___ ______.
    |
    _________ ______ ______ ____ _ ____ ______ ________ _____.
    ____ ___________ _____ TOR ___ ________.
    _____ ___, ___ _____ ___ _______.
    |
    kraken _______ onion _____ ___ _____,
    _____ ___ _________ _____ ____ _____________.
    _____ ______ _ ______. ____
    _______ ___________. |
    _____ ____ ________ ___________, _ _____ ______
    ____ _______. ___ _______ _______ ________.
    ________ ____ ___ VPN. |
    ___ ____ ___________ ______ ______ __ ____, _ _ __ _______.
    ___ _________ _ _________. ______
    ______ ____ ______. |
    _______ __ _____, ___ ______ _______ ______ ________.
    __ __________ _ _ _____ ___
    _______. ______ ___ ___ ________ ______ _______.
    |
    _________ ______ _______ ___ _ ____ ______ ________ _____.
    ____ ___________ _____ TOR ___ ________.
    _____ ___, ___ _____ ___ _______.
    |
    _______ __ _____, ___ ______ _______ ____
    ________. __ __________ _ _ _____ ___ _______.
    ______ ___ ___ ________ ______ _______.

    |
    ______ _______ ____ _____ ___ _____,
    _____ ___ _________ _____ ____
    _____________. _____ ______ _
    ______. ____ _______ ___________.
    |
    _______ __ _____, ___ ______ _______ ____
    ________. __ __________ _ _
    _____ ___ _______. ______ ___ ___ ________ ______ _______.
    |
    _ _____ _____ _______ ______ _ _____ ______ _______ ____.
    ___ ___________ ___________. ______
    ______ _________ ______ ____ ________.
    |

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.