B2B recruitment is an area where it is easy to forget the importance of branding and corporate communication. Nowadays you can find out loads about what it’s like working for a company online – and mostly through non-official sites. I was really pleased to read this post from Jeffrey L. Cohen in which he interviews [...]
Continue reading about What’s it like applying to work for your company?
Found a nice service with a fee plus paid-for analytics solution for Twitter accounts. Called Ad.ly Analytics it uses the Twitter API to assess your personal account. Here’s the image of mine. I like the USA geographical assessment – who are all the Texans following me? It also looks at the time of day you [...]
Catching up on my (normal) reading backlog, I attacked the Experiential Marketing Essays supplement from September in Marketing magazine. Ten agencies write articles that are printed as full pages opposite a display advert for their services. Some might see it as a double whammy appealing to those who read articles as well as those who [...]
Continue reading about Experiential pitches for lead agency status.
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
Continue reading about Giant Disconnects of Today – job titles versus reality
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
Continue reading about Cluetrain celebrates 10 years – so what next?
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]
Continue reading about Leading agency thinking from the USA & SXSW
Pete Lerma – Click Here/The Richards Group Over the past 10 years we have seen a bit change in digital. Integration = leveraging a variety of marketing communications platforms and using each to their maximum potential. Digital doesn't have to follow the traditional creative lead. When you do it right the whole is greater [...]
I met Jess Search at breakfast this morning at Joe's cafe. We got chatting as two Brit girls abroad do when they meet in a queue! Branded content / Advertiser funded programming in film making was an issue that started in the last recession (2000) and I brushed up against it a few times. Jess [...]
Continue reading about Branded Entertainment: Brands Driving Content
This article was my laugh of the morning… THe Nine inch Nails band have lead the way in free online music downloads – they make their money by bunding more valuable stuff with the downloads that fans are prepared to buy. Josh Freese the former NIN drummer is promoting his album with a range of [...]
Continue reading about Taking product categorisation to the next level
I picked up this survey of brand managers run by Sapient , the business consulting firm, and was intrigued by some of the answers. The survey was about 'what brand managers want' from their marketing agencies. Great subject area. Here are their top 10 findings. 1. Greater knowledge of the digital space. 2. More use [...]
Continue reading about Losers – how agencies risk going down the pan in the recession
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