Olympic Twitter rules – unenforcable?
Reading the rules the IOC is imposing on athletes competing at London 2012, makes me cry out loud. IOC, STOP and THINK. You are potentially challenging the largest consumer-powered communication engine to a fight to the death and I think I know who’ll win. What is social media best known for – quick updates and [...]
By rebecca Tuesday July 5, 2011
Is the future of advertising Paid Owned Earned?
Nick Burcher is a super star… but I didn’t know that when I first met him. We had coffee together and he gave me very early advice on setting up this blog and since then I’ve followed his work. Nick’s latest views are about the integration of advertising, marketing and social media in the context [...]
By rebecca Tuesday June 21, 2011
Brand managers no longer need creativity
There was a once a time when global brands selected their marketing and advertising departments on their creative ability and trained them in the philosophy of business. The most successful staff members were the ones with the most unique ideas which would push their brand to success. This last sentence is still true these days, [...]
By rebecca Monday June 13, 2011
Do marketing yourself or hire an agency?
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By rebecca Tuesday May 31, 2011