A world without RFPs?
Is it possible that a creative agency can build a pipeline of new business without having to respond to RFPs as a means of finding new leads? Two articles in my RSS feed today struck me today as being relevant to this topic The first is a slide deck from the excellent Courtney Pemberton and [...]
By rebecca Wednesday October 12, 2011
Listening for the real briefing for an RFP
Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile. He is a client side marketer. He says all the catch phrases we spout “partnership” and “lasting relationship”. But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]
By rebecca Friday September 23, 2011
How to use a relationship to win new clients
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
By rebecca Tuesday June 28, 2011
How the UK Cookie Directive affects your agency
We are members of the Open Rights Group, ORG and their really helpful newsletter gives updates on the lobbying work they do to preserve and promote your rights in the digital age. For a £5 monthly subscription, you can support their excellent work – from which we all benefit. Here’s an extract from their recent [...]
By rebecca Tuesday June 7, 2011