nz marketing summit 2017

Foster Innovation at the NZ Marketing Summit 2017

Spark ideas, develop strategies, and add value to your brand while joining New Zealand’s leading marketers at the annual NZ Marketing Summit. Listen to our own CEO, Rebecca Caroe, in her session on “Strengthening the brand-agency partnership – how to work with an expert (when you aren’t one)”.

Attend Four International Keynotes

  • Brigitte Slattery (Head of Marketing – Lifestyle Group @ Foxtel Australia)
  • Nick Lanzafame (Head of Strategic Insights & Analytics @ Buzzfeed)
  • Charlotte Dewhurst (Global Marketing Direct @ Les Mills International)
  • Col Kennedy (General Manager – Brand & Customer Experience @ Country Road)

Explore Three Programming Tracks

  • Digital & Social
  • Brand & Content
  • Tech & Experiential

Along with the 20+ speakers featured, the Marketing Summit offers a choice of two full-day workshops. “The Content Workshop” and “Brand Building Blocks 2.0” will be held the following day on September 22nd.

Join and connect with 300+ fellow industry professionals in generating and exchanging insights to fuel brand development. You can register before 5pm on August 25th and secure early bird pricing.

SKYCITY Convention Center, Auckland

21 September 2017

8:30am – 5:00pm

Book Your Ticket

5 Reasons Why Unified Branding is So Important for Your Business

You want your company to be recognized no matter where a person sees it. This counts on all fronts – you want every single social network to have a unified look to them, and you want that look to borrow from your website. Branding is such a crucial aspect of marketing that you need to have for your business. If you don’t have a key theme that permeates throughout every channel you use, you need to start now. Here are five reasons why unified aesthetics (or branding) are important for your business:

1. Your Brand Needs its Own Personality

People don’t connect with objects, they connect with the human traits that they assign to them. Companies that have its own personality feel like a friend to a customer. They are a buddy or someone that you look up to. Whatever your brand is, create a persona that permeates throughout all your branding efforts. Your company needs to feel like someone recognizable. Have a specific voice, a specific look, and benefit from being unique.

2. You Need to Be Recognizable Wherever You Are

When you are a large brand, or even just online, you will be seen from people all over the world. You want people to be able to recognize the branding of your company, even if they cannot understand the language. It is for this very reason that McDonald’s is so successful worldwide. The same goes for other large companies like Starbucks. The unified branding means that, if anyone, anywhere, were to visit another country, they can be assured that they will find the same food and experience at any McDonald’s they come across.

3. Branding Builds Loyalty

Branding means having a look and persona that people recognize and know. As a rule, people will always use the brand that they know over a new, unknown brand. That is where the strength in branding lies. You want people to register your product as something they know and trust. Once you do that, you have a loyal customer.

4. Branding Helps You Convey Information

You can convey a lot of information about yourself, your values, and your vision through visuals. Bright, primary colors convey different information than dark natural tones. Use visual cues to tell your customers and visitors who you are without even saying a word.

5. It Will Grow Your Business

Loyal customers will provide repeat business, and happy customers will provide word-of-mouth marketing for you at no extra charge. Have your customers vouch for you, and focus on building your relationships with them to cultivate that loyalty.

Branding is everything from your website to your social networks to your marketing campaigns. Use marketing automation to couple your unified branding with tailored experiences that will increase your customer loyalty and repeat business through uniform emails. You want to be a brand that people trust and return to. To do that, you need to be recognizable on all fronts. Be familiar, be professional, and people will return.

testimonials, creative agency secrets, rebecca caroe

Giant thanks for this testimonial

Campbell Naish, Partner at export strategy and marketing consultancy Katabolt, wrote a generous testimonial for Creative Agency Secrets.  Many thanks!

Rebecca provided Katabolt with a valuable specialised set of marketing recommendations with a specific focus on services which was a great match with what we needed. Her B2B expertise and international experience and perspective helped our team refocus marketing plans and bring new skills into the fold. Thanks

testimonials, creative agency secrets, rebecca caroe

Read other Testimonials or see our Client List

Have you got a strategy in place for testimonials?

Every business needs a strong plan of action to get and publish testimonials for the business from creative agency secrets review, testimonialcustomers and clients.  As the internet becomes the strongest recommendation engine, because it’s easily searched and free to use, your business MUST get a strong profile in places where testimonials and reviews can be seen and shared.

Don’t forget that recent reviews are more powerful than old ones.  So this is a tactic you need to implement weekly or monthly.

Read this Case Study – 3 ways to increase referrals which should give you some ideas for your business.

TrustPilot is a great review site

We implemented TrustPilot for an ecommerce client who needed to improve visibility of its amazing customer service.  Based around the world, TrustPilot has local sites for each country – this one was in the UK.  The integration of their free version with ecommerce platform was seamless – every time a customer buys, they are invited to leave a review a fixed time period after the purchase is complete.

As a mail order business, the time delay between online purchase and receiving goods can be a while and so the flexibility to specify when the review request email is sent was appreciated.

On the reviews page, you can respond to each one which gives full visibility to your prompt response to feedback.  And when you upgrade to the paid version, the option to enable reviews by product, not just for the company as a whole, gives a host of new options.


Read more blog posts about Step 5 Relationship Development by clicking the image below – it will take you to that category on our blog.  Teach yourself how to build relationships with people who will bring new custom to your business.

Symbol for relationship development

Search Marketing Smarts: Rising to the Top of Google Page Rankings

In today’s competitive economy, reaching the top tiers of any internet search is vital to surviving and growing as a company. More than ever, people take to the internet the first chance they get to find the goods and services they are looking for, and if you aren’t one of the selected few that show up at the top of the page, you’re missing out on opportunities.

Getting your company’s website to the top of a search page is so important, in fact, that there is an entire field of study dedicated to doing so: search engine optimization, or SEO. Following good SEO practices will help your website rise in the rankings so customers can find you more easily. Here are some of those practices that you will need in order to get your website to the top of the search pages.

Create Great Content

Great content always has — and always will be — one of the most important factors in getting your website better search results. Search engines like Google and Bing put a premium on websites that offer in-depth, well-written content as opposed to sites that just throw up content for the sake of filling their pages.

This means that whatever you post to your website (blog posts, articles, photos, etc.) needs to be as good as you can make it. When you add a post, there are key SEO practices that you need to follow, including word count, the number of headings and sections the post has and how well the search engines can track the links to and from your page.

This takes a lot of effort, but it’s worth it. If you can do so, you will see your website rise and rise in the rankings. You can find the things that search engines are looking for here.

Optimize Your Site for Mobile

With the ubiquity of mobile devices, millions of people will be visiting your website through their smartphones or tablets. This means that you need to ensure that their experience is worth their time, so optimizing your site for mobile users is a must.

If your site takes too long to load, people will soon leave. In fact, it’s estimated that people will think about leaving your site if it takes longer than 10 seconds to load. This gives you a short window to keep them on your site. But how can you ensure that your site loads quickly?

The best thing you can do is to trim all of the extras that bog down websites: large images on the front page, ad-blocking software, and Flash plugins all take precious time to load when someone visits your site, causing them to wait. Streamline your pages as much as possible and your customers will thank you.

Improve User Engagement

Giving people to stay on your website will help create more sales and more loyal customers. You want your visitors to stay on as long as possible, so you need to give them excuses to do so by keeping them interested and entertained.

There are four main things you can do to improve user engagement: have a place for people to leave comments, use active participation tools like quizzes and surveys, give visitors the option to share the content on their social media feeds and, finally, a place for them to “like” or otherwise react to the content.

Each of these strategies will allow your visitors to feel like they are part of the conversation when it comes to your goods, services, and information, which will make them feel as if they have a stake with you. This, in turn, will create more visits that last longer.

Pay Attention to the Stats

You can do all of the SEO in the world, but if you don’t have the tools to monitor your progress, it can be all for naught.

There are companies out there that provide you with all of the tools you need to follow your website’s progress (you can read about PosiRank here). These companies offer reporting and insights regarding the effectiveness of your website and give you options for how you can improve your website’s ranking.

This is key because if you are doing something wrong, you will be able to find the problem and fix it quickly, helping your website climb the rankings faster.

One of the most important things you can do for your company is to get to the top of internet rankings. Follow good SEO practices and, with a little time, you’ll see your site rise.


Alicia Bond works for a small marketing agency. She loves to look for the latest trends and shares them on a variety of marketing websites.

bad copy, unclear business name,

What do you do? Explain, clearly or lose leads

I want to showcase this list of three businesses who want to grow their international connections.  Shared by a reputable international facilitator organisation, these exemplify the utter incompetence of smart people when answering the question “What do you do?”.

I despair.

bad copy, unclear business name,

Poor descriptions of business loses leads

How to differentiate your business

We did some work this week with a consultancy who describe themselves as “Family Business Specialists“.  How straightforward.  I know who they advise…. I don’t yet know what they do – but that three word description allows me to filter myself in or filter myself out of using their services.  Either I am or I am not a family business.  Either I need or I do not need a family business advisor.

Who wants to work with an

“Extremely passionate and dedicated consultancy who loves its customers.  We live to server our customers.”

Now maybe this is a clever IT joke “I server my customers, you server your customers etc”. Or more probably it’s a spelling mistake nobody spotted.  Never mind that – every consultancy can claim passion, dedication and customer services.  It doesn’t say what TYPE of consulting they do or for whom.


10 questions to answer before writing your elevator pitch

  1. Who are you and what do you offer?
  2. What is the company history?
  3. Who are the key personnel?
  4. Who are your clients?
  5. Which are your case histories?
  6. Who are your competitors?
  7. What’s different about you?
  8. Who is your target market?
  9. What are your company objectives?
  10. Where does your company want to be in 5 years time?

This is Step 1 in our New Business Development workshop – during which you write a one year marketing plan, and from which you will understand how all the parts of the “marketing mix” join up to deliver successful communications to your prospects.


Read more blog posts about Step 1 State your Business by clicking the image below – it will take you to that category on our blog.  Teach yourself, how to describe your business successfully.Symbol for who is your brand in new business development

BC Stack 2017

Being Proactive About Your Digital Marketing Proficiency

The rapid pace of innovation in the digital marketing sphere means staying up-to-date and informed on topics in the industry is an essential skill. Google offers a good starting point for research, however, access to a curated compilation of tutorials can give you a greater advantage.

We’d like to congratulate Dan Morris and Rachel Martin from Blogging Concentrated for putting together another excellent collection of resources with this year’s BC Stack, worth over $8,000 in value. 65 products come together into a single package that is offered for only US$27 (~NZ$37) during a 7-day promotion that ends tomorrow

The stack accumulates years of expertise from 65 industry professionals that provides an all-encompassing marketing database. Check out the product list subdivided into relevant categories below to start formulating a plan to accelerate your education.

#Affiliate Marketing

  • How to Create an Amazon Affiliate Campaign that Converts — Robin Cockrell
  • Affiliate Marketing Mini Course — Kayla Aimee
  • Ways to Make Money With Amazon You Never Knew — Sheri Ann Richerson

#Business Strategy

  • Performance Coach University — Jairek Robbins
  • How To Be An Influencer — Neal Schaffer
  • How To Build A Power Presence On Social Media — Aikyna Finch
  • 7 Reasons Your Small Business Is Not Setup To Thrive And How To Fix It — Isabelle Mercier Turcotte
  • Private Coaching Planner — Nicole Dean
  • The BC eBusiness Subscription Box (1 year) — Dan Morris & Rachel Martin
  • Private Coaching Planner — Nicole Dean

#Content Marketing

  • Small Blog, Big Income: Advanced Ninja Tricks for Profitable Blogging — Carol Tice
  • One WordPress Premium Lifetime Plugin — Lynette Chandler
  • Primp My Post: More Page views Without More Content?? — Angie Nelson
  • How to Successfully Organize a Blog with Multiple Topics — Lena Gott
  • 20 Day Blogging Bootcamp — Maria Davis
  • Blogging for Stay At Home Moms — Aysha Iqbal
  • A Guide to Your Technical Blogging Frustrations — Lesley Clavijo
  • Web Design Crash Course for Creative Bloggers — Sarah Eggers


  • Zero to Your First $10K — Brain Lofrumento
  • Live Sales Funnels Masterclass — Ingrid Kellly-Owens
  • Membership Ignition — Chad Fullerton
  • How to Create Passive Income with Digital Products — Carla Lynne Hall
  • Monetization Tools and Tech — Jeremy Randall
  • 11 Ways to Profit with Pre-Written Content Report — April Lemarr
  • Domain Flipping and Investing, From The Inside Out — Gene Pimentel

#Growth Hacking

  • Traffic Avalanche Strategy — Mary Jacksh
  • Traffic NOW Technique from PotPieGirl — Jennifer Ledbetter
  • The Triple Loop Autoresponder System — Neil Kristianson
  • ConvertKit Masterclass: Email Marketing — Monica Froese

#Leading Edge Tools

  • Easy Does It: Webinar Sales Funnel Training — Cindy Bidar
  • Media Kit Smash — Melissa Culbertson
  • Speaker One Sheet Design Templates — Angelique Duffield
  • Event Buzz: A Blueprint for Filling Your Events and Increasing Engagement — Jennifer Henczel
  • Google Analytics Training — Sarah Arrow
  • 15 Day Google Analytics Challenge — Adrienne Dupree
  • $37 Gift Certificate for a PLR Product — Tracy Roberts & Susanne Myers


  • Podcast Mastermind: Ask Me Anything — Vernon Ross
  • Podcast Editing — Natasha Rivera
  • Accelerate your Podcast Success — Ani Alexander
  • Should You Start a Podcast — Kirsten Oliphant

#PR Management

  • How To Become A Local Celebrity — Connie Ragen Green
  • Zero Bullshit PR: Discover How to Get the Attention of Media — Tammy York


  • Make Money While Working Less — Sarah Titus
  • Stretched Too Thin: 10 Days to Overcoming the Hustle and Thriving as a Working Mom — Jessica Turner
  • Momentum Intensive: Change How You Show Up — Kelly McCausey
  • Travel the World as a Digital Nomad — Ricky Shetty
  • The Athlete’s Edge: a Dramatically Different Approach to Crush Your Limits — Gina Parris
  • How to Outsource to a VA — Tawyna Sutherland
  • Photoshop Your Biz — Holly McCaig
  • 3 Month Marketing Planner — Joanne McGowan
  • 3 Months Pre-Written Marketing Plans — Crissy Herron


  • The Complete Kindle Publishing Course — Tom Corson-Knowles
  • Build Book Buzz Publicity Forms & Templates — Sandra Beckwith
  • 30 Days to Self Publishing: Taking Control — Dan King
  • Compilation of eBooks — Crystal Stine

#Social Media

  • Ultimate Facebook Profits Masterclass — Matt Astifan
  • Viral Content Busy Bee Account and Reputation Management Course — Ann Smarty
  • Hashtag Membership Directory — Helene Sula
  • LinkedIn Profile Makeover Course — Ted Prodromou
  • The Unofficial Book on HootSuite — Mike Allton
  • Periscope for Entrepreneurs — Joan Mullaly


  • Make Video Magic: How to Edit Videos — Albert Bonet
  • YouTube Success: Pitch Close Upsell Repeat — David Anderson
  • Making Videos and Life Easier with Camtasia — Michelle Schoen
  • Best Practices for Successful Video Podcasting — Scott Paton
  • Mastering Mobile Video — Mike Stewart
  • Get Your Logo / Image Animated — Simon Fawkes
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how to get subscribers to my email newsletter

How to Get Subscribers to My Email Newsletter?

I just started a curated newsletter about personal finance for millennials. Each issue includes 10 curated articles from various sources about investing, budgeting, paying off loans, and etc. I do not have any subscribers yet.

Well done – getting started.

Focus on Your Marketing Assets

Let’s help you work out the key answers you need:  Start with answering these questions.

  1. Do you have a website?
  2. On your website how do you invite subscription?
  3. Have you got social profiles?
  4. On your social profiles, how do you invite subscriptions?

So you’ve guessed, you need to get people to visit a place on the web which you own (website / social profiles) and then invite them to join your newsletter. Consider what ‘offer’ you can make which is attractive to them in addition to getting the articles. has a good WordPress plugin for subscriptions. Also check out Push Notifications as many sites prefer this as subscribers won’t share their email address. I wrote this article about Notifications

Things for you to GrowthHack test

Once you have started the newsletter and finding subscribers, you need to work on continuously improving your offer and the means for people to join it.  Growth hacking is the process of improvement and measurement.

  1. Is 10 articles too few / too may / just right?
  2. What offer can you make to subscribers?
  3. How are you monetising your newsletter?
  4. Which brands can you collaborate with to grow your list with theirs in a joint venture arrangement?
  5. What are your key metrics and ideal customer profile?

Now grow your profile

Get known by answering questions in public which relate to your issue (Financial services) and your audience (millennials).  By showing off your knowledge and linking back to your website or social profile, you can encourage people to remember your brand and respond – starting discussions, which further allow you to show off your expertise.

  1. Good places to start are Reddit and Quora search for questions on your topics of interest e.g. student loans.  Also find niche financial services websites and discussion forums
  2. And also use Google Alerts to search and email you links to places where your key words are being added to the internet
  3. Bookmark websites where these show up regularly.  Approach them and ask if you can write a guest article with a link-back to your website

Good luck and keep up the good work.

This answer was originally posted on

social media conference 2017 auckland

Become Social Media Savvy with the Social Media Conference 2017

This September, the Social Media Conference is happening again! We are big fans of the content, even more so this year because our very own Rebecca Caroe is a speaker!

Are you looking to use Social Media to benefit your business but just don’t know how?

Social Media isn’t just for kids these days. In fact, it’s one of the biggest platforms for a business to market in today’s environment. Whether it be Business to Consumer or Business to Business, the Social Media Conference 2017 provides insights on how to utilise these skills to your business benefit.

Expand your knowledge in this field through New Zealand’s biggest Social Media conference hosted by The Online Business Academy for its fourth year.

Rebecca Caroe Social Media Conference

Rebecca Caroe (CEO of Creative Agency Secrets)

Marketing experts from all over the world come together to talk about their experiences with Social Media, how it helped them in their business ventures and how it can help you market to a larger audience through Social Media.


  • Wanita Z (Founder of the Online Business Academy)
  • John Kapos “Chocolate Johnny” (Chocolatier to Marketing Mogul)
  • Andrew Baird (Business Coach)
  • Our very own Rebecca Caroe on “The Art of Pre-suasion: Content, Keywords and Social.” 


  • Omni channel Experience
  • Social Selling through Social Media
  • How to run Live Events


  • Be Seen, Heard and Found Online
  • Build and networking your brand through Social Media Outlets
  • Win your customers through Social Media
  • Deal with the difficult customers online


  • Twitter
  • Facebook
  • Snapchat
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube
  • And much more

Seize the opportunity to network with business owners from all over the country and develop connections for your business. Gain information that can assist with expanding your business through Social Media platforms and understand how Social Media aids with keeping up to date with the evolving business world. If you’re serious about expanding your business, you wouldn’t want to miss Social Media Conference 2017.

SkyCity Auckland
September 15th and 16th 2017
8:00am – 5:00 pm

 Use the code “REBECCA” at the checkout to get a $250 discount!

creative jobs by sokanu

5 Jobs That Are As Creative a It Gets

We all want to do jobs that pay well and are fun to do, but at times doing the same thing gets boring. For how long can one perform the same task without it getting mundane? This is why we need to find jobs that are creative so that we keep our creative juices running.

Even if you are caught in a 9 to 5 job, you can take on one of the following jobs as a part-time job to make sure you enjoy something on the side, while also making a good amount of money.

creative jobs by sokanu

Image credit: Sokanu

Without much ado, let’s look at 5 creative and fun jobs:

  1. Content Writing

When you think of it, content writing is actually boring. You have to research and then present ideas to your audience, which can be taxing and also difficult for some individuals. However, deep down inside content writing is basically creative writing that allows you to use your brain and create sentences and engaging content that stays with the reader and informs her.

This is definitely not everybody’s cup of tea. You need to have a good vocabulary and understanding of grammar to excel as a writer, but the opportunities are endless. You can write fiction, biographies, scripts and even articles.

  1. Graphic Design

Graphics are everywhere these days, from television ads to banners. If you have a good understanding of design, layout and colors, then you can be a graphic designer. You will, however, need prior education to be able to excel as a graphic designer as it involves working on tools like Photoshop. Nonetheless, thanks to online tutorials this is not much of a problem.  Think about the memes you could create!

  1. Animations

Just like graphic designing, an animation is also a lot of fun and requires education. This is better-paying than graphic design in most cases as the number of animation experts are fewer than the number of graphic designers.

There are young and upcoming studios like Spiel Creative who readily give fresh talent a chance to shine as an animation artist. If you have the talent in you, then try to look for a similar a studio near you.

  1. Film Direction

Film direction requires tonnes of experience and education, however you can start small by directing school plays or just a local amateur dramatics play in your neighborhood. This will be a lot of fun and you’ll also allow yourself to mingle with like minded people. It can be a good social activity as well.

  1. Teaching

Teaching is one of the most respected and rewarding professions. Everyone remembers the good teachers from their schooling.  When we talk about teaching, we don’t just mean teaching high school subjects like maths. You can teach everything, from fitness, to cooking tips to piano to how to care for your cat.

Just be creative with the ways of teaching and you will have a lot of fun doing it.  There are online websites where you can showcase your expertise and willingness to teach so you can reach a worldwide audience.

Do something that you find exciting and you will never despise your job – it’s what you make it.