Since we wrote the report summary on mobile shopping, we also found this report from marketing agency, Head London, in which they commissioned research into retailers’ online stores. The Customer Experience Deficit White paper Online retail experiences have to become brand specific, highly relevant and personalised to each shopper. Retailers need to make better use [...]
What’s the first step in understanding someone? Speaking their language. When it comes to hooking a customer and encouraging them to speed down the marketing funnel by way of a website landing page, your greatest tool is your wording, your language, how you communicate. How to get started planning your landing page A client of [...]
We did a little feature on Monetizing Pinterest a couple of weeks back. And on my boards I’ve started one called Creative Agency Infographics. These are helpful for clients because they teach a little lesson as well as being visually attractive. Today we found the Viral Marketing Cheat Sheet ++ Click Image to Enlarge ++ [...]
We have set up several auto-responders for clients recently. We like them because they encourage prospects to trust you with their email address, you can build communication ‘trust’ with the reader over time by delivering value in every message and it is acceptable to include some marketing messages within your series. If you have a [...]
You’ve gotta love the Copyblogger team – they are taking the infographic world by storm commissioning their very own beautiful graphic illustrating 22 ways to get great ideas for blog posts. If content marketing is your thing, share this with your clients and try out a few of the suggestions. Rebecca has created a pinterest [...]
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