Are you looking to use Social Media to benefit your business but just don’t know how?
Social Media isn’t just for kids these days. In fact, it’s one of the biggest platforms for a business to market in today’s environment. Whether it be Business to Consumer or Business to Business, the Social Media Conference 2017 provides insights on how to utilise these skills to your business benefit.
Expand your knowledge in this field through New Zealand’s biggest Social Media conference hosted by The Online Business Academy for its fourth year.
Rebecca Caroe (CEO of Creative Agency Secrets)
Marketing experts from all over the world come together to talk about their experiences with Social Media, how it helped them in their business ventures and how it can help you market to a larger audience through Social Media.
Wanita Z (Founder of the Online Business Academy)
John Kapos “Chocolate Johnny” (Chocolatier to Marketing Mogul)
Andrew Baird (Business Coach)
Our very own Rebecca Caroe on “The Art of Pre-suasion: Content, Keywords and Social.”
Omni channel Experience
Social Selling through Social Media
How to run Live Events
Be Seen, Heard and Found Online
Build and networking your brand through Social Media Outlets
Win your customers through Social Media
Deal with the difficult customers online
And much more
Seize the opportunity to network with business owners from all over the country and develop connections for your business. Gain information that can assist with expanding your business through Social Media platforms and understand how Social Media aids with keeping up to date with the evolving business world. If you’re serious about expanding your business, you wouldn’t want to miss Social Media Conference 2017.
September 15th and 16th 2017
8:00am – 5:00 pm
Use the code “REBECCA” at the checkout to get a $250 discount!
http://creativeagencysecrets.com/wp-content/uploads/2017/07/social-media-conference-2017.png6561502Anagha Sridharhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgAnagha Sridhar2017-07-20 15:35:492017-07-27 11:12:15Become Social Media Savvy with the Social Media Conference 2017
Last week I got the latest research on SEO from trusted brand SEM Rush. You can download and read their report Ranking Factors 2017 in SEO.
Ranking Factors 2017 report from SEMRush
Creative Agency Secrets has read the whole report and below are 5 SEO tasks you can initiate immediately for your own website or ecommerce store.
The report has a number of chapters each of which is followed by “What this means to you as a marketer” Read these pages for the SEMRush interpretation of their research findings.
5 SEO actions for 2017
Check you have a secure (https) website. Get a SSL Certificate installed if your url begins http://. See Secure websites below
Find websites which can link back to you. Clients, Suppliers, News / Magazines, Directories. See Referring Domains below
Get ideas for your SEO and your content creation from Answer the Public research tool
Use more keywords on your “cornerstone” content pages. See Keywords below.
Plan the visitor pathway through your site especially with a view to reducing bounce rate.
The Detailed insights
Note these are paraphrased from the SEMRush report including some verbatim quotes. All the ACTION FOR YOU tasks are recommendations by us for your website or ecommerce store. The page numbers are the actual page number in the report NOT the number top RHS.
Secure websites – page 6. The higher the page position in search, the higher the keyword search volume most sites are secure https domains. We interpret this that websites with SSL are trusted and are gaining over plain www and http sites.
Referring domains – page 10. The pages that rank higher have more backlinks from unique domains. Websites that appear on SERPs for high-volume keywords have significantly more backlinks than ones that appear for low-volume keywords — almost 10 times more. ACTION FOR YOU the competition for high-volume keywords is vicious, and those websites are invincible. But for low-volume keywords the competition is not so tough, so some link building could bring tremendous results.
Content length – page 18. What we saw first was that there is generally more content on the pages that rank higher for all search volume intervals. There is more content on the pages with long-tail keywords than on those with short-head keywords. ACTION FOR YOU pick your “cornerstone” content pages and work them HARD for SEO goodness. Content length is important for your page’s success as long as it is valuable, well-written, and optimised, especially if you target high volume keywords.
Keywords – page 23. In the high volume keyword group. the majority of the pages add a keyword to their title, meta and body copy but the occurrence of the keyword in the meta description does not influence the page rankings. Pages that rank for long-tail keywords repeat those keywords less often than pages that rank for short-head keywords. The pages on the first positions (for both longtails and short-heads) have noticeably more keywords than all other pages. ACTION FOR YOU If you plan to rank by long tail keywords, having an exact-match keyword in your on-page SEO elements is not crucial. In fact, it is more important to diversify the semantic core of your text and make it relevant to the target keyword rather than copying it. The presence of a video didn’t show a significant influence on page rankings, so we came to the conclusion that video itself is not a silver bullet. However, in certain niches clients expect video content, so it makes sense to provide it. Consider your audience’s demands, and if they include visual support, use video.
Volume of visitors – page 33. Not a strong correlation to page rank here especially if your search phrases are low(er) volume searches. For the low-volume keyword group, the trend is flat, indicating that a page’s position does not strongly correlate with its number of total monthly visits. For high-volume popular keywords, the number of page visits gets noticeably smaller for sites that rank below the 12th position. ACTION FOR YOU this means organic search is not the only thing you should be concentrating on. Drive a strong traffic from direct and social media linked visits by pushing brand awareness on these platforms and also through newsletters.
Bounce Rate – page 37. The higher a page’s position is, the lower its bounce rate. The user navigates through three to three-and-a-half pages per website, per visit. As your site moves towards the top of the SERP, there are more pages per session for every domain. ACTION FOR YOU firstly ensure you have strong internal page linking. Think about what you want the visitor to do next on every page.Connect with Cornerstone content discussed above. Also analyse your rivals (How to compare my site to a competitor’s) Inside Google Analytics, check your queries performance and lastly, find low ranking pages for Bounce and improve them to reduce bounce rate and page rank.
SEMRush custom offer at the end of the report
And a cunning end-point which is a marketing “trick” I’ve used a lot for clients – on the very, very last page is an offer. A really good one. SEMRush will do a niche study for your industry if you write to ask. We did (for a client) and they said they’d been overwhelmed and would put it on the list…. but still. This is a fabulous reward for the people who do read all the way to the end. #TopTip
Ready to rock with some improvements on your business SEO? Let’s get started together!
http://creativeagencysecrets.com/wp-content/uploads/2017/07/RAnking-Factors-SEM-RUsh.png8601230Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-07-05 13:58:062017-07-05 16:25:18What's new in SEO? 5 actions to do today
It’s really easy to find a specialist supplier. It’s really difficult to find out if they are any good at that specialism. Especially when it is in an area that you know nothing about.
What is an Expert? Image Credit: Workcabincommunications.ca
Giving a keynote speech to an industry group recently I was stunned to find how many felt that they did not have the confidence to hire a website designer. This motivated me to write this short guide.
How to hire an expert (when you don’t know)
Are you a business owner who feels that they got mis-sold or ripped off by a website design project?
Did you pay a lot of money and find that the website you got did not deliver what was promised?
This is my tried and tested technique that will help you to find a supplier who is both an expert and will work well with your project situation.
Start with the outcome you want. Can you describe in plain English what you want to happen by the end of the project? Use this to explain what you want to buy. So you could say I need a website that will showcase my products to customers living in Australian cities who buy mens fashion. That is much clearer than “I want a website that will put me on page one of Google”. [By the way, that’s impossible to promise – so don’t trust anyone who says they can do this for you.] When we work with clients seeking websites, read the descriptions we write about their projects.
Ask good questions. By gaining detail from questions, you can discover the depth of expertise in each business you talk to. Let’s say you have a written quote from a web developer explaining how they’d achieve your outcome. You can ask them questions like “What’s the best way to achieve my outcome?” and “How will you go about doing that?”. So if they say that on-page SEO is the best way to achieve search results for customers living in Australian cities who buy mens fashion, ask them to show you HOW they’ll do it. Step. By. Step. Yes, I’d ask them to explain in this level of detail. If they can’t do it, or do not appear consistent, or are unwilling that’s a big red flag that they may not have a robust process methodology.
Know the language they use and understand it. Write down the words they use in written submissions and in conversation. Go away and look them up. What is on-page SEO? How do UTM Tags work? There is no shame in research and increasing YOUR knowledge. And afterwards, you can follow up and get them to explain more about the phrase they used once you understand what it is. So that’s back to Step 2 – ask good questions.
Run tests when you are face to face. Any skilled operator should be able to show you real live work jobs that they have done or are currently working on that will be using the same techniques as your project. So when you meet your expert – get them to SHOW you what they mean. Open up Google Analytics for YOUR website live in the meeting on your laptop. Ask them for their views on your recent traffic history. Watch how they browse inside Google Analytics – do they know the sub-menus, can they navigate confidently to the answer they’re talking about, do they explain something which you hadn’t noticed? Nobody who works in marketing should be ignorant of GA. Including YOU. So if they don’t or can’t use it. Run away fast. Another test you can run is to show them a problem you have and ask how they’d fix it. Then ask them “How will I know that this problem is fixed?” so that they show you the proof that they are an expert and good at their job and can prove it as well.
Think hard before hiring a friend. Many business people like to recommend other businesses. Nothing wrong with this. But in my experience, your friend or your friend’s friend is probably not the only person who can help you. Do interview the friend, but also go and look for other supplier experts and compare them fairly. You want the best value for your business, after all, don’t you?
Now you’ve got a good core set of skills to start your expert hiring process. Be courageous and keep good records – you won’t regret it.
And if you want a website built, or some direct response copywriting, or a video made and overall effective marketing done that brings in sales – get in touch with us. We will either teach you how to do it yourself or we can do it for you. Easy!
http://creativeagencysecrets.com/wp-content/uploads/2017/05/Hire-an-Expert.png7461442Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-07-02 09:00:372017-05-16 17:11:29How to hire any expert e.g. a website developer
With more customers reaching for businesses that utilise digital channels, it pays to invest in a good online strategy. SEO can help your website gain more traffic and leads, whilst video provides a visual appeal. Video and Search Engine Optimisation (SEO) are two key elements to increase your search engine ranking.
Rebecca Caroe and Steve Wallace have prepared a breakfast seminar where you can learn how to attract quality traffic to your website, through SEO and Video.
http://creativeagencysecrets.com/wp-content/uploads/2017/06/shutterstock_577535434-1.jpg6671000Anagha Sridharhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgAnagha Sridhar2017-06-24 10:02:182017-06-23 17:39:51You are invited to... UNLOCKED: SEO and Video Secrets
You want to run an event for your business promotion, but are unsure how to promote it and get attendees. This playbook of tips encourages cross-publicity from offline to online and helps to build up an email mailing list which will also help with future promotions.
Starting with a focus on Social Media
1 – Creating excellent content about your event speaker(s). This should be original so ask for an interview and video them as they talk to you.
2 – Edit their interview into 90 seconds long videos. Include a start and end “card” with the event logo and your business URL. Add sub-titles so the Facebook feed will play them and the watcher can understand. Start to publish on Facebook and LinkedIn and link to the video on other relevant channels (local newspapers, Neighbourly, Chamber of Commerce etc)
3 – Publish the video to your Website blog
4 – Make a picture of the presenter and include a quotation from their 2017 speech. Also share this on Facebook and on your blog. On the picture, always have your URL
5 – Follow the presenter’s personal blog / websites. This is so you can do curated content.
6 – Every Friday send an email to your mailing list with a link to the video you published that week. Also include links to the other articles written by the speaker(s) from your list in 5 above.
Here is a good example of a preview video from a conference
7 – Encourage readers to add comments to the videos as you share them. What questions does this raise for you? How would you solve this? Does this match with your experience?
8 – On the website, add a prominent signup to news form either by lightbox or on the page header – explain what people get when they sign up (Fridaynews with new educational video content and links to expert articles)
9 – Also publish the newsletter on the blog every week
10 – As the event gets closer, add in more publicity for the speakers on the theme of the event itself – you can do this by asking the speaking team to allow you to interview them by Hangout or Skype video chat. Your interview should be 3 questions only.
11 – Get your video edited down to 90 seconds as in 2 above.
12 – Make a still image of the person with a quote from the video (just like above)
13 – Share on social, add to the newsletter, encourage people to comment or ask questions. Ask the speakers to also share the video onto their website and social channels.
14 – Continue weekly until you release the tickets for the event. By this time you should have a good mailing list of prospects and this will help early bird ticket sales.
The Webstock conference in Wellington each February is a very good example o this methodology – join their mailing list to see how it can be done. Note their newsletter also shares jobs and event listings which is a very nice way to enable them to stay relevant in the year between conferences.
Go rock your event… and don’t forget to video it and release the video afterwards so the people who didn’t come realise what they missed!
It’s that time of the year again where we remind you about the benefits of good ol’ directories! Before the internet, we relied on finding services through the big yellow brick of a book we received each year. Thanks to the world wide web, we now find them stuffed under uneven table legs or as a booster seat. Today we find what we’re looking for with a click of a button. Does your business stand out?
In 2016, Google took away the right-hand sidebar where the paid adverts were displayed. Now the paid posts soar straight to the top, making it a tough battle for smaller companies to get noticed. Directories can be a cost effective way to help get found via search engines. Being active on directories increases the chances of your business getting noticed.
Why updating your information is vital
It is important to keep your business updated in directories. If your business has gone through a recent change and you didn’t update your information, you could lose a lot of potential customers!
Never forget to NAP, this means not sleeping on the details. Make sure your Name, Address and Phone data is accurate and up to date. Location and accessibility are two of the most important factors when it comes to customers. If your telephone number is an old one and a customer can’t get through to you, they’re unlikely to try again. Likewise, if you were to put your address as a small town in South America, a New Zealand customer wouldn’t follow up with your business!
Pro tip: Check the directories your company is listed in and confirm your details are correct. Some websites take their information from others; resulting in a cycle of incorrect information.
Updated List of Directories
This year, we bring you an even bigger list of potential directories your business may be found in. Take a look to see where your business is listed and where it isn’t.
It’s the only thing standing in between you and your next big client.
NB: Not all directories will apply to every type of business, some are more specific to particular fields. (eg. Tripadvisor will benefit restaurants and hotels over a telecommunications company.)
http://creativeagencysecrets.com/wp-content/uploads/2017/06/map-local-directories.jpg8531280Anagha Sridharhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgAnagha Sridhar2017-06-19 12:48:422017-06-21 12:04:46Boost Your Business with Local Directories
There will always be debate when it comes to marketing a business using digital and traditional marketing methods, and while there are no right or wrong ways when it comes to marketing a business, you’ll find a lot of business owners prefer one of the routes rather than both. Some marketers prefer traditional marketing because their target audience is local, whereas others prefer digital marketing because they’re trying to target an audience on a global scale.
Traditional and Digital Marketing ImageCredit: LinkedIn
However, both techniques are a lot more similar than people think and here are a few points that would suggest this.
Both Techniques Offer Cost-Effective Marketing Strategies
The great benefit of both techniques is that while the cost in marketing can vary a lot depending on the methods used, both techniques still offer free or very affordable marketing strategies. Take digital marketing, for example, where there are no costs involved when it comes to social media marketing unless a business wants to take advantage of one of the advertising platforms available. The same also goes for a traditional marketing method such as leaflet distribution – leaflets cost very little to print and paying someone to distribute them is affordable.
If you’re looking to market a business but you’re unsure of what route to take, consider obtaining a master in marketing online using an online MSM program, as that will give you the knowledge you need to take your business forward.
Each Marketing Strategy Can Target a Specific Demographic
With the help of social media platforms, it’s now very easy to get insight on demographics so you can target a specific age range or country, which makes digital marketing very easy. The same goes for traditional marketing methods such as leaflet distribution – you can easily target family homes or specific age ranges thanks to local/online records and user statistics.
Excellent Chance of Success
Whether you opt for the traditional marketing route, digital marketing, or even both, you can be sure that both techniques offer a brilliant chance of success if the correct marketing strategies are deployed. There is no higher chance of success rate for either technique as each offers different prospects depending on the type of business and audience you’re targeting – so taking advantage of both techniques could prove to be successful.
Techniques Can Be Used Together
The benefit of both marketing techniques is that they can be used together. If your business is new, you can always opt for a digital marketing strategy using social media to keep costs at a minimum, but there’s nothing wrong with using both techniques together as your business starts to grow. Most businesses will advertise locally using postcards and leaflets, but then they will also start a social media marketing campaign around the same time to get more exposure.
Both marketing techniques offer a variety of benefits depending on the business that implements them. However, even though they are completely different techniques in terms of the work involved in marketing, the above suggests that they are, in fact, quite similar after all.
http://creativeagencysecrets.com/wp-content/uploads/2017/06/traditional-digital-marketing.png6341202Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-06-14 12:39:112017-06-14 12:39:114 Points That Suggest Traditional and Digital Marketing Methods are Similar
Working with a client who makes animated explainer videos – Case Study of how to grow referrals. We discuss three ways they can get more referral business.
Image by NWeSource
1.Innovations in your specialism
Every market changes over time – fads pass, new ideas surface. So write about what’s happening in your market. Consider writing about styles, techniques, innovations to be added onto an explainer video (if that’s your business). So which new styles are coming about? Where did each one come from – background and timeline of the evolution.
In the writing analyse the change, what are the component parts, which elements stand out. You could add in new uses for explainer videos – for example in a PitchPack video brochure.
Give the reader the education and tools to make an analysis themselves of whether their archive of explainer videos is getting dated
Show your opinion as a market leader on what’s good, what’s new and what’s to be avoided
Create content which you can share with past clients and encourage them to update their videos and re-buy from you. [This is referring back to prior clients, not new ones.]
2. Create a Call list
You need to speak to people if you sell in Business to Business (B2B). The best way to start a dialogue is with Open Questions. These encourage a longer response from the other person and give you insight into their views on a topic. Any insight enables you to position your services as a solution to issues they raise.
Here’s an example of a call prompt (not really a script).
“Hello, Rebecca. I sent you our article about new styles in explainer videos. I just wanted to get your opinion on it. What did you think?”
Can you imagine how the call will develop into a discussion?
Yes, so can I.
Whether you get a new job immediately or not, you stand a good chance of doing some good things
Checking your contact database is still current – add new names in if you can
Finding out the current situation in the client business with regard to your service offering
Reminding them that you exist and have been trusted with work in the past
Updating your CRM with lead status (cold, warm, hot)
Possibly opening new opportunities for new business.
Create this call list from a list of all your clients from the past 3 years (more if you’ve been in business longer). Also add to the list from your Linked In connections and those from your co-workers. Goal to have 100 people on the list to call.
Plan on making 3 calls per week, per person in your team. Yes, new business development requires discipline and is hard. We can teach you how…
3. Getting Referrals
Start to build a referral marketing engine into your daily project work as well. We find what works best is to connect with them early in the project.
Start with a “Happy call” when you ring asking for feedback on how the job is going.
Then build on this with a similar call just after the project has been delivered. Remind them of what they said on the earlier call. This is the moment to ask for a testimonial for the project team.
After getting this, I usually wrap up by asking
Do you know anyone else who might like to meet us?
My goal is to get two names of people as an introduction. My big tip to make this successful is to ask the question and then to stay silent until the other person has come up with a name…. stay silent as they “ummm” and say “maybe”, “well”, “I’m not sure” and still stay silent and they will 80% of the time come up with a name. If they firmly say no, you can prompt with – maybe a co-worker in a different team or maybe someone from your previous job and see if that can deliver a name.
How to use the introduction….. write an email to BOTH people. This is my template email that works.
Subject: NAME OF THE INTRODUCER
Our AGENCY NAME has just completed a job for INTRODUCER and s/he suggested you as someone who might like to get to know us.
We completed an explainer video (link) for INTRODUCER.
I took a look at your website and [something helpful here which they can use immediately].
Looking forward to connecting.
Lots of love from Rebecca (only joking… use an appropriate sign off).
I always cc the introducer in this message so they know what I said.
In the email you could tell them about the customer satisfaction scores or Net Promoter Score which your team has acquired over time. Or link to TrustPilot Reviews or your Google My Business Review score.
The follow up call is just a friendly get to know you call. No selling. But if you feel it’s gone well you can follow up with an email linking to a helpful resource from your website. Here’s one I use frequently.
This is an example of the type of helpful marketing tips which Creative Agency Secrets writes in our newsletter and blog.We want to enable you to buy web services as an informed consumer (and we don’t build websites, we help our clients to use them actively to win new client business).
Then you have to put them onto a stay-in-touch programme or ask if they will allow you to stay in touch with a newsletter subscription. Either way, one call won’t win you business but a dedicated process to provide utility (usefulness) to them, will ensure you are remembered and they take your calls in future.
http://creativeagencysecrets.com/wp-content/uploads/2017/06/referral-NWeSource.png420596Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-06-08 17:13:202017-06-09 14:58:42Case Study: Three ways to increase referrals