How To Create A Seamless Facebook Profile And Cover Photo

Ford on Facebook

Ford on Facebook with matching cover photo and profile image.

A matching Facebook cover photo and profile picture looks professional and exciting.  Look at the Ford one here – see the large image becomes the background behind the smaller logo picture?  Cute!

You can do so many things with it such as making your Facebook followers laugh or just to make your profile look professional. But how do you line up the two images and make it work? Read on.

How to line up Facebook cover photo with a profile picture

1. Screenshot your Facebook profile page: The first step is to take a screenshot of your profile page for size reference. Paste this screenshot into  PowerPoint or a similar programme where you can CROP the screenshot. We’ll be using our client, Rowperfect, as an example:

Screenshot of Rowperfect Facebook page

Screenshot of the Rowperfect Facebook page

2. Crop your chosen picture into two images: now that you have your profile screenshot and have pasted it into  PowerPoint you can begin cropping your desired image. Detailed instructions follow this image…follow steps 1-4 frame by frame below.cropping

  • FRAME 1: mark your cover photo and your profile photo. The blue rectangle we’ve created represents the cover photo size area and the red square represents the profile picture. Remember to paste the screenshot exactly as it is and do not re-size it, even though it is larger than the PowerPoint work area.
  • FRAME 2: import the image you want as your combined profile picture and cover photo. Then re-size it so it is as big as the blue and red rectangle combined. Line it up as you wish.
  • FRAME 3: duplicate your now re-sized imported image, place it in the same location as its original and crop your imported image and its duplicate to be the size of the blue rectangle and red square respectively.
  • FRAME 4: now you have your two images, save the big one as COVER PHOTO and the smaller square one as PROFILE PICTURE.

3. Place them on your Facebook profile page: now you have your two images you can place the PROFILE PICTURE image on your Facebook profile picture and use the COVER PHOTO image as your Facebook profile cover. If all is done correctly your Facebook profile cover photo and profile picture will now line up together and look flash, just like the Rowperfect Facebook page!

Screenshot of Rowperfect Facebook page

Be creative: more interesting ideas

Here are a few ideas we found that might spark some inspiration for you… speech bubbles, a cartoon bird house, multiple images overlaid or a camera icon.  Be creative.

ideas

Facebook profile picture ideas and improvements

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What Does A Client Brief Look Like?

Thanks to Dawn who wrote in asking “What does a client brief look like?” 

Let us help you out.

What to do when hiring an agency

If you sub-contract your marketing to an agency or to freelancers, you want to be sure that you pay for and get good quality work.

A lot of the quality of output is due to high quality input.  By that I mean, briefing documents.  If you can explain clearly what you want, how you want it done and timeframes, you are far more likely to get high quality work back.

We use Upwork and People Per Hour to find freelancers and expert sub-contractors.

 

Ask the freelancer to write back

For briefing we always give a lot of detail and we also ask the freelancer to write back with answers to our questions.

We choose these carefully in order to show us that THEY have read the brief.

  • Please tell me what access permissions you need before you start the job

And we also ask them open questions whose answers tell us if they understand the scope, how they would approach the job and allow us to assess how good their English is.

  • Estimate how long the job will take
  • Tell me what problems you anticipate

Below is a template document which we use when we receive instructions to do some marketing for our clients. You can download it from the link.

Each sub-heading is self explanatory – as a client you should fill in each section as clearly as possible and then send it out to the agency or agencies you want to work with asking them to send you price quotations.

Alternatively, you write longhand what you want and the agency will fill in the gaps in the document.  Then you should approve it before instructing the work.

DOWNLOAD Master Client Planning Brief Template

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How To Introduce A Business By Email

Connecting two compatible businesses with each other can be one of strongest networking tools for you and other businesses. By connecting the groups, not only are you solidifying your own network, but also helping the two businesses who may be able to benefit each other.

But often times this can be difficult over email.

In my networking group, we’re working hard to make it really EASY for members to introduce each other to new prospects and new clients.

I was asked by the group to help coach them in the best way to write an introduction that others could use.  So let’s say you wanted to introduce my firm to another business. Here’s how you would do it.

 

Hi [their name],
I just wanted to connect you with Rebecca from Creative Agency Secrets. I know you were interested in increasing your business’s online presence, and I’m sure they’ll be able to help.
Creative Agency Secrets is an expert in marketing and promoting businesses using traditional and online methods.  They work as the outsourced marketing team for busy businesses doing marketing that starts conversations and leads to sales.
I have seen their work for [name a client] and used them for my own business to write the copy on our website About Us page.  And I’ve also recommended them several times and had great feedback especially about their careful attention to detail.
I will leave you two to connect – I’ve spoken to you both about each other and shared your emails and phone numbers below.
[both parties’ contact information]
Best,
[Your Name]

The 5 elements of an effective email introduction

  1. Introduce: explain why you sent the email
  2. Start: with their one-liner…. who are they and what do they do
  3. Build: with an example of their work for someone you both know, preferably.  If you can’t say you have worked personally with them, a mutual acquaintance is a positive reinforcer.
  4. Memorability: Add an anecdote that describes your experience – if you can make it funny, cute or WOW that’s best but not strictly necessary.
  5. End: Include all the information they need to continue a dialogue without you….
    We plan on creating a shared document for everyone so they can cut/paste the text into emails for business referrals for new business development.

    The best introductions are when you’ve spoken personally to both parties.  NOTE not emailed, spoken….

    Want to know more? Make sure to download our FREE e-book "Cold Emails – Doing it right and netting yourself leads".

    cold emails ebook

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3 Takeaway Tips: Building an SEO strategy for Living Goodness

Anyone should know that to establish a good online brand presence, you need a good Search Engine Optimisation (SEO) strategy. Keywords are a main part of that strategy – they’re more than just using the right tags to find relevant blog posts – they help boost your business’ search results so your website gets more traffic.

Last year, we helped Living Goodness develop an SEO strategy that saw them appear on the front page! And to top off the cake, it was also the first time that Living Goodness ranked higher than a competitor.

living goodness rankings

Seventh place! Not too shabby.

In this blog article, I’ll show you three key skills that we utilised for their SEO strategy, and show you how you can put them to work on your own business.

1. Identify which keywords you need

The keywords that you choose for your SEO strategy should fall into three categories:

  • Keywords you’re currently ranking for
  • Keywords you wish to rank for
  • Other relevant keywords you should also consider

For example, Living Goodness were ranking for “fermented foods nz” (though they appeared on the second page of search results). They wanted to rank higher for this search term, and also wished to show up for “sauerkraut nz”.

ranking for sauerkraut nz

Which we achieved, by the way.

We went on to conduct our own research to find relevant keywords that would complement these. A handy tool that we turned to is called Answer the Public.

This allowed us to see what users were also searching for alongside the terms “fermented foods nz” and “sauerkraut nz”. We picked up key phrases and words such as “probiotics”, “raw”, “organic” and “kimchi” alongside many more. This also gave us a good starting point for blog article ideas.

2. Incorporate these keywords into existing content

Now that we had a lovely list of keywords, we needed to disperse them around different landing pages in a natural manner. For SEO purposes, there were key points that needed keyword boosting:

  • Landing page headings
  • Links
  • First paragraphs of content

These were just a few places where we implemented keywords into the existing content in a manner that was natural and flowed. Being a business that sells fermented foods, this wasn’t a problem. We also made sure we used a mix of these keywords because no one likes repetition (especially not Google!).

3. Help out your visitors with handy internal linking

Keywords aren’t the only way to boost SEO. There are many things that affect search engine rankings, and relevance is a big contender. If people aren’t spending long enough on your website and are bouncing away quickly (tip: check the bounce rate in Google Analytics), it may very well mean they’re not finding what they are looking for on your website.

Internal links are a great way to boost SEO and retain website traffic. If you aren’t linking to your products whenever you mention them, it’s a huge opportunity wasted. You also want to encourage a longer customer journey by suggesting other pages that are relevant.

For Living Goodness, we added links to their stockists page and social media handles on the recipes pages. This call-to-action prompted visitors to seek the closest stockist after reading a delicious recipe – “Are you running low on delicious sauerkraut or kimchi? Check out your local stockist here.” The social media links also encouraged visitors to share any of the recipes they’d followed. Being a foodie Instagram account, any photos using a Living Goodness product was free user-generated content, and of course, we were going to make the most of it!

Three simple tips that you can do yourself

As you can see, these tips are all very simple, easy and free to do. Hopefully, you’re able to apply them to your website straight away.

All these were tasks that we did as part of our SEO Starter Pack. It’s a comprehensive analysis of a website with actions to improve SEO and a recommended guide for next steps.

The (b)leading edge of Accountancy marketing

Sage publishes an annual survey of accountants attitudes – what’s interesting is that it is global and the summary report details some good findings about the profession.  It’s called The Practice of Now 2018 

As a marketer who works with professional services businesses, my reading highlights some big numbers in the research about artificial intelligence, fear of competition, lack of optimism and increasingly demanding clients.  The implications for marketing, I will cover at the end of this article.

10 take-outs from the Practice of Now 2018 report

  1. Clients are changing faster than accountants. – 42% of clients expect accountants to provide business advice.  This shows how frontline accountancy is in the mind of the client and how banks and business mentors have failed to take up the slack here, which is an opportunity for growth.
  2. Revenues rise as cloud accounting allows firms to be more productive.  56% of firms saw a revenue rise.  If your firm didn’t see this fee income growth – start to review your working practices.
  3. Practice Management in the cloud is at 53% adoption – clearly we are into the mainstream majority now.
  4. But confidence is lower – 40% feel less confident about the prospects for their practice.  Clearly Xero’s goal of putting accountants out of business is realistic and beginning to come true.
  5. Competition within the industry is more visible – are you buying up a practice from a retiring competitor?  Clients will go to an accountant who serves their needs – even to another city or country.  This is both a threat and and opportunity for new business development.
  6. Artificial Intelligence is helping free up administrative tasks and it’s more than just automation. Moving from data entry, email and diary management to higher value services is a no-brainer… but how to set it up is the challenge as these skills aren’t in-house and they may not be in the IT services organisations who work with accountants either.
  7. Most accountants are doing some workflow automation – 49% want to do more of it.  So the benefits are noticed (see 2 above).
  8. The language of accountancy is changing – “Tell me how much money I have” and “How much am I owed?” is SO refreshing compared to “debtors, creditors and accruals”.  From a marketing point of view, these messages are very powerful and simple – but does your firm use this language?
  9. Advisory services are wanted by 42% of clients – but if you don’t market & position the firm to capture this revenue, clients will go elsewhere.
  10. The BIGGIE – 67% of accountants say that cloud technologies make client collaboration easier. Phew, glad that worked out because it jolly well ought to be this way.

Should I worry about artificial intelligence?

If you’re not sure what A.I. could do for your business, start asking questions now.  Because we all understand automation in things like bank feeds, this is a very small part of the working practice move towards higher functionality for humans and lower functions for machines (or software robots).

The easiest way to understand the potential for AI in accountancy is this extract from the report

Candidates for automation already include assigning incoming bank statement entries with the correct nominal codes—via training the machine becomes able to predict what codes should be used—but in the near future the power of AI to learn means it will become involved with operations like analytics and report creation. For example, software will be able to predict a client’s cash flow based on the company’s previous behaviour. Based on self-generated data, AI will be able to make predictions and decisions. This isn’t limited to client data. By examining things like seasonality data, AI can help with practice management. AI and automation aren’t just desirable because they make life easier. Research has suggested that the tedium of repetitive tasks can lead to a high staff turnover, introducing additional costs for a practice such as recruitment and training. Automating these processes makes complete business sense.”

It goes on to say

“AI can flag the anomalies, saving time and resources, making the accountant more productive.”

Your strategic marketing pathway

And as a marketer, if I am advising a modern accountancy practice this is what they should be doing for strategic marketing.

Firstly get your brand positioning updated to reflect modern working.  Think Nena and Kim Wilde – “Anyplace, anywhere, anytime” and you’ll be on the right track.

How that branding plays out into your collateral, positioning, services and online profile should be straightforward.  The key is to get the strategy right first and the rollout should be clear.  You will need new keywords for SEO, your client communications will become driven by client preference and choice and your language will simplify and align with clients’ choices of words. 

Other than that, it’s marketing business as (un)usual for a modern accountancy practice. 

How to Migrate to Digital Marketing

Migrating to digital marketing from traditional marketing is a question I get asked frequently.  Giving a talk to the Te Atatu Business Association, I was able to showcase both business to business (B2B) and business to consumer (B2C) examples of ways to work out these things

  1. Where to start your digital marketing
  2. Which marketing methods will work best for your business
  3. What communications will work best for your clients and customers

The resources on the last slide are worthwhile saving / bookmarking.  They relate to directory listings and tips for local marketing.

Simple Ways To Save Time And Money When Running Your Website

Running a website can be costly, regarding both time and money. That’s why it pays to use every avenue available to make the process easier. We have some simple ways to help keep costs down and make sure that running a website does take over your life (unless you want it to).

Get A $5 Logo

If you’re just beginning your website, then you are going to need a logo. What’s great is that you can have one done for as little as $5. If you take a look at fiverr.com, you will see many professional designers offering their services.

It’s recommended that you select around three different designers whose work you like. Send them all the same brief, and you can then choose the design that you like the most. This could costs you as little as $15. However, designers often offer upgrades and other deals that may cost more. If you want your logo’s source file (so that you can edit it yourself), then you will likely have to pay a bit more. Regardless, you will still be getting a bargain.

Outsource Work

Outsourcing work can help save you a lot of time, and it can also be very cost effective. If you need site upgrades, blog articles, videos, or anything else, you will find that there are freelancers to meet your needs. The major platforms to hire from include Upwork.com and Freelancer.com.

Imagine you need an article written on a topic that you know nothing about. You could struggle away for hours doing research and trying to write it yourself. However, you need to consider what your time’s worth. It may be more worthwhile to pay someone who knows the topic to write it for you.

Aim For Quality Over Quantity

If you’re trying to pump out a new post every day, then you may be overdoing it. To save time while not focus on quality over quantity. One high-quality post each week is better than seven sub-par posts.

Streamline Your Email Processes

You don’t want to be bogged down dealing with emails. Make sure you have strong spam filters on your account to get rid of the junk. You may also want to consider using Hostgator Webmail because of its effectiveness.

Consider The Time Commitment For Learning New Skills

If you want to make major modifications to your site and are considering learning HTML and PHP, then you may want to consider the time commitment. You may have to spend many hours to develop basic knowledge. It’s important to consider how much your time is really worth. You might find that it’s much more cost-effective and time-effective to hire someone to do the work for you.

Final Thoughts

Hopefully, your website starts to (or continues to) be successful. Just remember, you want to make it as efficient as possible. Streaming processes, outsourcing work, and even taking some nifty shortcuts will allow you to maximize results while minimizing your time and financial commitment.