Should an educational business use an e book for marketing?
Estimated reading time: 1 min
A client writes
I have had two requests come in over the last 2 days for an e-book – should I do one and what will it do? Also should we run a meet up each month?
An ebook is a great marketing tool because it can achieve several objectives
- Showcase your skill / expertise
- Recruit email addresses to a subscription list
- Act as a filter for new customers (turn them on or off)
This business sells education to a niche of health and wellness professionals and so encouraging them to buy training to up-skill their business can be encouraged by demonstrating the success others have had in an e book.
It could also cover some of the topics at a high level – while leaving the reader wanting more and so coming back to buy from the business.
Using Meetups for business marketing
Meetups can be a great marketing tool especially if you sell an intangible services. Before starting you must answer these questions
- What purpose will it achieve?
- How will it push people towards signing up for your courses
If you decide to start a meetup, I’d recommend using meetup.com and it’ll cost you about $10 a month. Think carefully about what name you give it and whether it’s purpose is to support graduates of your training or to act as a recruitment tool for new course signups.
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