10 LinkedIn Company Page Ideas & Suggestions

1. Create a Showcase page – with updates just for these sub-sets which allows for segmentation of viewers.
2. Add Company page link to email signatures – update monthly with the pinned post.
3. The BEST imagery on the Company page – include your logo watermarked into the image. 1,536px x 768px.
4. Re-write the company overview text to reflect a niche positioning
5. Check hashtags to follow.  https://www.linkedin.com/feed/follow/?filterType=channel&focused=true
6. Refresh your pinned post 2x per month.  And re-share it to other channels.
7. Share your top 5 articles from the blog one every 2 weeks…. Yes repetition is worth it.  And in 6 months change to new articles.
8. Get more comments by asking questions.  “Are you watching the Cricket World Cup? What’s the best activation you’ve seen?”; Formula 1 Fails at Monaco – did you spot the bad branding in the Casino Tunnel?; What do you do to promote athletes in their off season?
9. Use URL Builder tool to track web links from your company page updates https://ga-dev-tools.appspot.com/campaign-url-builder/
10. Set up Content Suggestions so you can do the 4-1-1 model of sharing 4 pieces of content from others to every couple of your own.

What are your top tips?