Affiliate marketing is a technique that businesses can use to boost their revenue by advertising for another company. This relationship is dependent on three participants; the publisher, the advertiser and the consumer and each plays an integral role in the process. The publisher is the one who refers the consumer to the advertiser’s website and in turn […]
When you know you need social media skills and don’t want to hire an agency to do it for you – the best solution is to get trained. The excellent Wanita Zoghby-Fourie is hosting Social Media Conference on 18th September in Auckland. Her talents have persuaded BOTH Facebook and Google to share the platform to […]
Creative Agency Secrets were honoured to meet Cecilia Robinson the dynamic and fast-talking founder of MyFoodBag. We met in their delightful offices (fit out by Adam Mercer, Architect). In an e service – the ability to scale is the most important thing – service based businesses are really hard to scale. Building that in for My […]
Hiring a business coach is not at the top of most company owner’s to do list, but it really should be. This is because the right business coach can make a world of difference to you and your business. A good coach will help you in all sorts of ways. Below I cover just a […]
This month we’re working on two clients both with membership businesses. They need strong copywriting on both their home page and the landing / squeeze page where the pitch for members is made. We got out and tried to find some good examples of membership sites where a really compelling landing page lays out the […]
A client writes I have had two requests come in over the last 2 days for an e-book – should I do one and what will it do? Also should we run a meet up each month? An ebook is a great marketing tool because it can achieve several objectives Showcase your skill / expertise […]
What does your company do as far as embracing diversity within the work place? Poly Emp Employment & Advisory Service is a supported employment agency that works with young people that have learning and intellectual disabilities. We place young people that want to work into mainstream employment. To do this we actively market to work […]
Rebecca got interviewed on the hugely popular Getting a Grip on Time Podcast with Robyn Pearce last week. The discussion focused on how business owners can adapt to work with the Miliennial generation who are coming into the workforce. Creative Agency Secrets has an intern programme and so Rebecca has had a lot of experience […]
We had a great event with MyHR this morning to answer this question for business owners. Clue – the answer is “yes”! The longer answer is that it will probably only be a total destruction if you do not have clear policies in place or if your company has something to hide and is not […]